--- title: "Indian Textile Styling for Campaigns | Devanshi Tuli" description: "Elevate your fashion campaign with expert textile styling. I specialize in cinematic storytelling through Indian weaves like Kanjivaram and Banarasi." canonical: https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/the-art-of-indian-textiles last_updated: 2025-09-21 --- # The Art of Indian Textiles Tribe Verified · Directing campaigns for heritage textile brands By [Devanshi Tuli](https://mytribe.in/devanshi.15) · Takes campaigns in Delhi NCR, Mumbai, and across India · ₹40K per campaign (estimate) Part of [Brand Campaign Creative Direction & Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling). [View full gallery](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/gallery) I do not just drape fabrics; I tell stories through the loom. Whether it is a Kanjivaram or an Ajrakh, I style textiles to build cinematic campaigns that breathe life into your brand. ## Photos and videos - ![A close-up on the bride from the Kanakavalli 'Little Rituals' campaign. The styling focused on authentic South Indian bridal adornment, from the temple jewelry to the intricate details on the Kanjivaram saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1c2264f2-1cb1-4dd1-a9d9-e7f6f0a52de7) - ![A mother helps her daughter with the traditional madisar drape. This campaign for Kanakavalli was a deep dive into the rituals and emotions behind the bridal Kanjivaram.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8b7a8264-deef-48a4-ba70-6cad84c03397) - ![Adjusting the waist belt, or ottiyanam, over the nine-yard Kanjivaram silk saree. Every element of the styling was meticulously researched to reflect the authenticity of the ceremony.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96219b78-6e5d-4477-a4fa-459115cfaea4) - ![This wide shot shows the beautiful setup for the 'Little Rituals' campaign. The art direction, with the floral ceiling and kolam floor art, created a sacred space for the story of the bridal saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3020186c-574d-4aa1-99c1-a0e96aff407f) - ![The journey of the saree begins with the weavers. This scene shows the ritualistic folding of the Kanjivaram, a crucial part of the story we told for Kanakavalli.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e8e80fa-0976-497b-a704-69e620c66444) - ![The weaver's workshop, imagined as a sacred space. The art direction for this Kanakavalli campaign involved creating installations from weaving equipment, celebrating the craft itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be58f278-4bf8-4d44-a28a-1bc5784aa9f0) - ![The entire family participates in the pre-wedding rituals. The styling for all characters was done using traditional textiles to create a cohesive and authentic visual narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/296374ed-21d0-4eab-b6a2-716601f2c375) - ![The empty mandap, set for the ceremony. The swing and the thread installation symbolize the loom, connecting the bride's journey back to the weaver's craft.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/badb4fb4-c428-492d-81a8-a1fd46b794b7) - ![The wedding hall, decorated with jasmine and tuberose garlands. The art direction was designed to be both traditionally accurate and visually stunning for the Kanakavalli campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9d2f3efa-697a-431d-adb7-ce845b866da5) - ![An art installation of golden threads representing the warp of a loom. This conceptual shot for Kanakavalli visualizes the very beginning of a Kanjivaram saree's life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a04c23e-e9d6-47b8-8e6c-39f4f86b8432) - [Video: This short film for Kanakavalli's 'Little Rituals' captures the textures, sounds, and movements of the entire bridal saree journey, from the loom to the wedding ceremony.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7b594df-cc09-4f67-900b-ded9d01a735c) - [Video: A video exploring the geometry of the Kanjivaram saree for Kanakavalli. We used light, shadow, and a contemporary madisar drape to view the traditional textile through a modern, graphic lens.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b4027f28-a4e1-415d-be63-8497e208982e) - ![For this Kanakavalli project, we explored sculptural draping. Here, a Kanjivaram saree is folded into a rigid, architectural form, styled over Issey Miyake pleats to blend Indian and Japanese aesthetics.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4e80831e-2404-41b8-a986-e09b138fc03b) - ![A detail shot of the sculptural Kanjivaram drape, showing how the rich texture of the silk holds its shape. This was an experiment in treating the saree as a wearable art form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6ac16a39-2ef4-41b1-b3c6-204d901df489) - ![A mother and her children, styled in a voluminous Kanjivaram skirt. This image for Kanakavalli brings a sense of warmth and family to an otherwise high-fashion, conceptual shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/06daf52a-774a-4c95-88bf-3f8ce20c6eb5) - ![A playful moment from the Kanakavalli sculptural draping series. The image shows how even the most avant-garde concepts can be infused with joy and humanity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c46ab871-2b1a-4f93-acb2-bf08f4df9748) - ![A model wears a red Banarasi saree for the Anita Dongre 'Crafts of India' campaign. The styling is classic and elegant, letting the intricate weave of the textile be the hero.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c59efe64-a7c4-42f5-b713-ffbe55d0974e) - ![This look from the Anita Dongre campaign showcases Ajrakh block printing. The styling, with the layered jacket and relaxed pose, gives the traditional craft a contemporary, bohemian feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/02df271a-63f5-4b9d-950f-13d48a6becfa) - ![A side profile against a patterned Ajrakh backdrop. This shot emphasizes the synergy between the garment and the environment, a key element of my art direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e0d3d79-acaa-4647-b2ce-9d86a838369e) - ![Two models with coordinated hairstyles and outfits against an Ajrakh wall. This image for Anita Dongre is about symmetry, pattern, and the shared heritage of Indian crafts.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/27fcd586-5cc6-481e-8a6a-562b1683fc8f) - ![A detail shot focusing on the textures of Bandhani and intricate embroidery from the Anita Dongre campaign. I love capturing these close-ups that celebrate the skill of the artisans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/392541f9-f9c7-41fa-8467-e567ede3aefd) - ![Here I am wearing a masterpiece Kaduwa Banarasi saree with a Ganga Jamna weave and Bandhani work. This piece took over a year to create, and styling it was my way of paying homage to the weavers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f18d9398-e6fd-42f5-9f83-8ee00d75b930) - ![A quiet moment in the beautiful Banarasi Bandhani saree. The soft light from the window highlights the rich texture and deep pink hue of the handcrafted textile.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04a3d68b-c1cb-4c6e-b7c7-08b594b5882f) - ![Enjoying a moment on the balcony. The styling was completed with traditional jewelry and flowers in my hair, celebrating the complete aesthetic of Indian festive wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0561e292-2d24-460c-b520-596815abff52) - ![A view of the full look, showing how the saree drapes. My personal style is deeply influenced by my love for our textile heritage, and I enjoy sharing that passion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cb16b005-6515-484d-8a8e-e4873bf64650) - ![Preparing my hair, adorned with vintage jewels. This shot shows the back of the blouse and the intricate fall of the Banarasi saree's pallu.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3148fc45-0559-4279-9519-a256280ee89d) - ![A close-up of the hair adornments and jewelry I chose to pair with the Banarasi Bandhani saree. Accessorizing is key to completing a traditional Indian look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67a25b92-1404-48df-b588-470c0dee5ccb) - ![Wearing a classic Kanjivaram saree from Kanakavalli. The vibrant blue and magenta combination is a hallmark of South Indian textiles, styled here with traditional temple jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd48bab5-b9fb-4fdb-b217-0829a9c6035d) - ![A polaroid from the Kanjivaram shoot, capturing the mood and color palette in a nostalgic format.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e992f45-b3c2-4e29-8913-4d39a0dd9b24) - ![The hairstyle for this look featured an elaborate 'jada' or hair extension, adorned with flowers and silver jewelry, which is a classic element of South Indian bridal styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c595c42-e9f3-4074-b7ed-363348b1f175) ## About The Art of Indian Textiles When I work with traditional textiles, my approach is rarely standard. For projects like the Kanakavalli campaign, I moved beyond classic draping to explore sculptural forms and historic rituals. If you have a specific textile or a heritage story in mind, we can discuss how to make it feel fresh, cinematic, and technically precise without losing its soul. Indian textiles are not just garments to me; they are a visual language. My work involves bridging the gap between centuries-old weaving traditions and the fast-paced demands of modern fashion campaigns. I treat every project as a cinematic piece where the fabric takes the lead role. When I style a campaign, I start by analyzing the weave. Is it the structure of a Kanjivaram? The fluidity of a Banarasi? I deconstruct these elements to create a narrative. In my work with heritage brands, I have experimented with sculptural draping, treating sarees as rigid, architectural forms rather than soft drapes. This approach challenges the viewer to look at familiar textiles with fresh eyes. My process is collaborative. I bring together directors, photographers, and makeup artists who understand that Indian craft requires a different kind of respect. We do not just shoot clothes; we build an environment that honors the loom. From scouting heritage locations to finding authentic antique jewelry, I manage the visual arc to ensure the final assets are not just pictures, but stories. Whether you need a digital lookbook or a full-scale commercial film, my focus remains the same: making your brand the protagonist of its own heritage narrative. ## About Devanshi Tuli I am a stylist and creative director who believes every campaign should feel like a film scene. My work is rooted in a deep love for Indian crafts, and I obsess over the small details, from the perfect pleat to the lighting on a weaver's loom. Let us collaborate to build something that feels deeply authentic and visually arresting. [See all of Devanshi Tuli's services](https://mytribe.in/devanshi.15) ## More from Brand Campaign Creative Direction & Styling by Devanshi Tuli - [Featured](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/featured) - [Cinematic Narratives](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/cinematic-narratives) - [Modern Architectural Vision](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/modern-architectural-vision) - [Campaigns in Nature](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/campaigns-in-nature) - [Studio & Editorial Concepts](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/studio-editorial-concepts) - [Menswear Direction](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/menswear-direction) - [Commercial Campaigns](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/commercial-campaigns) - [Press, Features & Personal Style](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/press-features-personal-style) - [Behind The Scenes](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes) ## More services by Devanshi Tuli - [Celebrity Styling](https://mytribe.in/devanshi.15/celebrity-styling) ## Similar work from other experts - [Indian & Festive Wear Campaign Styling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/indian-festive-wear-campaigns) by Parul Gauba · Creative Direction & Commercial Styling · Takes projects across Delhi NCR; travels pan-India for shoots - [Modern Ethnic Narratives: Styling Heritage with a Contemporary Edge](https://mytribe.in/vikramsethstylist/runway-fashion-show-styling/modern-ethnic-narratives) by Vikram Seth · Runway & Fashion Show Styling · Available across Delhi; Travels pan-India for shows - [Weavers Bazaar Collection: Indian Textile Art for Walls](https://mytribe.in/ankitaaryadesignstudio/indian-textile-inspired-wall-art/the-weavers-bazaar-collection) by Ankita Arya · Indian Textile-Inspired Wall Art · Ships across India; Visit studio in Sector 54, Gurugram - [Festive & Traditional Styling for Brand Campaigns](https://mytribe.in/stylingbykhushi/commercial-brand-styling/festive-traditional-ensembles) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR - [The Art of the Weave: Authentic Handloom Silk Sarees](https://mytribe.in/mathura_creations/occasion-wear-silk-sarees/the-art-of-the-weave-a-closer-look) by Mathura Creations · Occasion Wear Silk Sarees · Visit Studio in Vijayanagar; Ships across India - [The Art of the Saree: Crafting Drapes That Tell a Story](https://mytribe.in/radhikamehra/celebrity-styling/the-art-of-the-saree) by Radhika Mehra · Celebrity Styling · Travels across Mumbai and pan-India for styling projects ## Book To book Devanshi Tuli, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Devanshi%2C%20I%20saw%20your%20work%20on%20the%20Art%20of%20Indian%20Textiles%20cluster%20and%20would%20love%20to%20chat%20about%20a%20campaign.)