--- title: "Nature Fashion Campaigns | Creative Styling by Devanshi Tuli" description: "Capturing stories in the wild. Expert fashion styling and creative direction for outdoor campaigns from Kashmir to Bali. Let us build your visual narrative." canonical: https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/campaigns-in-nature last_updated: 2025-09-21 --- # Fashion Campaigns in Nature Tribe Verified · Shot on-location from Kashmir to Bali By [Devanshi Tuli](https://mytribe.in/devanshi.15) · Takes campaigns in Delhi NCR, Mumbai, and across India · ₹40K per campaign (estimate) Part of [Brand Campaign Creative Direction & Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling). [View full gallery](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/gallery) Nature is never just a backdrop. From the misty autumns of Kashmir to the tropical stillness of Bali, I craft visual narratives where the environment breathes life into every garment. ## Photos and videos - ![For this Ani Clothing campaign, we shot in the beautiful autumn landscape of Kashmir. The layered, textured blue outfit complements the rustic colors of the fallen leaves.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d628b43e-f285-4759-8853-71595653ea1c) - ![A shot capturing movement and freedom. The model runs through the woods, the flow of her jacket mimicking the natural energy of the surroundings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5161c5f3-cfa3-42aa-8edd-e3b282a8948b) - ![Two models styled in complementary denim looks for Ani Clothing. Their pose suggests a story of sisterhood and shared journeys against a vast, hilly landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c430d13-ff17-4c7a-8817-59ca08394ad9) - ![A powerful, heroic pose against the sky. The styling here is about strength and confidence, with the model standing tall in her environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/58cf43cc-42a6-44aa-8c1e-f328c1c4c2d4) - ![A close-up on the styling, showing how a simple white shirt is layered under a draped denim piece. The sculptural jewelry adds a touch of modern artistry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15ad03e6-d283-4078-adf2-483b24e994f4) - ![A beauty shot from the Ani Clothing campaign. The model's natural makeup and elegant pose are highlighted by the soft, diffused light of the outdoor setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe58f162-ed48-450e-a0c5-d29cd4599fb9) - [Video: This video for AMPM Fashions' resort collection, 'Pause', was shot in Bali. It captures the serene, meditative mood of the collection, with the model practicing yoga against a lush jungle backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f4a1be67-1339-4822-b5fc-1aaa9de0ada3) - ![A shot from the 'Pause' campaign, where the model looks out from a beautiful wooden villa into the jungle. The image evokes a sense of peace and connection with nature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0603f70-33fc-4d4d-b3ab-b586cf1c2fef) - ![A moment of pure relaxation. The styling and pose are effortless, reflecting the comfortable elegance of the AMPM resort wear collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/27d76e48-145a-4e94-b7b8-43178c67378f) - ![Reading in a quiet corner of the villa. This lifestyle shot helps create a narrative of a peaceful retreat, making the collection feel aspirable and wearable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/50790c0f-3d1b-48dc-af73-574dfe6338ab) - ![Contemplation by the window. The natural light and the simple, elegant lines of the tunic create a soft and tranquil mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e94ccd25-e9de-4eba-b7ba-6fea54e3a86b) - ![Seated in a wooden chair, the model's pose is relaxed yet elegant. The earthy tones of her outfit blend seamlessly with the wooden architecture and the green foliage outside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4f605d0b-a0a9-4685-be15-31e98255af18) - ![Surrounded by giant tropical leaves, the model becomes one with the jungle. This shot for AMPM highlights the collection's organic feel and connection to nature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1c1c958f-e74b-4ec3-b95f-43b1834d1b1a) - ![A still-life detail from the 'Pause' campaign set. The curated props, including pottery and natural brushes, help build the world of a creative, mindful retreat.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/477036bd-d48d-4e39-bcb6-d27dd18c29fb) - ![A surreal scene from the 'All Beneath Heaven' campaign. We placed models in a pink boat on a lily pond, creating a dreamlike image that blends fantasy with nature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/643e6fc2-b143-4df8-bf87-658ee725b292) - ![Another surrealist concept for 'All Beneath Heaven', with two models sitting on chairs in the water. The reflection creates a perfect, symmetrical dreamscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33e22fc2-bc56-458c-b63a-e3ca3c867198) ## About Campaigns in Nature Outdoor shoots require a different kind of preparation than studio work. I always account for the unpredictable element, whether that is the wind in Kashmir affecting how a jacket hangs or the humidity in Bali impacting fabric drape. When planning these campaigns, I spend time on site with the photographer to ensure the clothing texture works with the natural light, not against it, which is the secret to making the environment feel like a partner to the garment. When I build a campaign set in nature, the goal is always harmony. A garment should look like it belongs in the woods or on the hills, not as if it was placed there. My process for outdoor work begins with selecting locations that tell a story. For the Ani Clothing campaign in Kashmir, we needed the environment to match the moody, textured blue palette of the collection. The fallen leaves and the heavy, layered clothing created a dialogue about the season, turning the landscape into a moody, cinematic scene. In contrast, the AMPM resort wear campaign in Bali was about lightness and ease. We utilized the architecture of the villa to frame the model, creating a sense of peace. The challenge there was not just the wardrobe, but the styling of the props and the movement of the model to reflect a meditative state. Every outdoor shoot involves specific logistics. I coordinate closely with the photographer to track sun cycles and weather patterns. I also bring a team that understands how to manage wardrobe changes in remote locations without compromising the quality of the fabric or the look. Whether it is sourcing vintage props for a jungle set or ensuring the drape of a saree stays perfect against a mountain wind, I handle the technical details so the story remains the focus. ## About Devanshi Tuli I believe a campaign should feel like a film, packed with soul, mood, and a narrative that sticks. Whether we are capturing the crisp autumn air of Kashmir or the tropical stillness of Bali, I build worlds that make the clothes feel like they belong exactly where they are. [See all of Devanshi Tuli's services](https://mytribe.in/devanshi.15) ## More from Brand Campaign Creative Direction & Styling by Devanshi Tuli - [Featured](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/featured) - [Cinematic Narratives](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/cinematic-narratives) - [The Art of Indian Textiles](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/the-art-of-indian-textiles) - [Modern Architectural Vision](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/modern-architectural-vision) - [Studio & Editorial Concepts](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/studio-editorial-concepts) - [Menswear Direction](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/menswear-direction) - [Commercial Campaigns](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/commercial-campaigns) - [Press, Features & Personal Style](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/press-features-personal-style) - [Behind The Scenes](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes) ## More services by Devanshi Tuli - [Celebrity Styling](https://mytribe.in/devanshi.15/celebrity-styling) ## Similar work from other experts - [On Location: Environmental Fashion Narratives](https://mytribe.in/gauravbhatiaa/creative-direction-styling/on-location-environmental-narratives) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Outdoor Fashion and Editorial Photography](https://mytribe.in/ms_selfportrait/fashion-commercial-photography/on-location-stories) by Aditi · Fashion & Commercial Photography · Available for shoots across the United Kingdom and India - [Outdoor & Conceptual Fashion Shoots by Khushi](https://mytribe.in/stylingbykhushi/commercial-brand-styling/outdoor-conceptual-shoots) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR - [Outdoor & Lifestyle Fashion Shoots](https://mytribe.in/stylist_jessicajain/creative-direction-casting/outdoor-lifestyle-shoots) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Outdoor Brand Campaigns for Fashion Collections](https://mytribe.in/gaurav_shoots/fashion-apparel-photography/outdoor-brand-campaigns) by Gaurav · Fashion & Apparel Photography · Shoots across Delhi NCR; Studio available in Faridabad - [Creative Direction for Desert and Global Shoots](https://mytribe.in/riechamallick/creative-direction-consulting/desert-narratives-global-shoots) by Riecha Mallick · Creative Direction & Consulting · Available online globally; Travels across India and Dubai for projects ## Book To book Devanshi Tuli, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Devanshi%2C%20I%20saw%20your%20outdoor%20fashion%20campaigns%20and%20loved%20the%20aesthetic.%20I%20would%20love%20to%20discuss%20a%20concept%20for%20my%20brand.)