--- title: "Behind The Scenes Fashion Styling & Creative Direction by Devanshi" description: "Explore my process behind fashion campaigns, from Lakme Fashion Week to editorial shoots. Let's create a cinematic visual narrative for your next collection." canonical: https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes last_updated: 2025-09-21 --- # Behind The Scenes: The Process of Cinematic Styling Tribe Verified · Styled for Lakme Fashion Week & GQ By [Devanshi Tuli](https://mytribe.in/devanshi.15) · Takes campaigns in Delhi NCR, Mumbai, and across India · ₹40K per campaign (estimate) Part of [Brand Campaign Creative Direction & Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling). [View full gallery](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/gallery) Fashion campaigns are more than just the final look. See how we build the narrative, manage the chaos, and direct the mood from the very first fitting. ## Photos and videos - [Video: A behind-the-scenes video from my GQ Best Dressed shoot. This shows the process of setting up the shot, from the photographer finding the right angle to me getting into character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/df86f852-c260-4344-a92c-0550e730ec25) - [Video: Getting ready for the GQ shoot. This video shows a close-up of the intricate brass headpiece and the details of the embroidered bodice before we went on set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/224dd6fb-6831-4133-8f50-45e0d98160cc) - ![A candid moment from backstage at Lakme Fashion Week, where I'm making a last-minute fitting adjustment on a model for the Huemn show. Styling a runway show is a fast-paced, hands-on process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ee7908c-936d-4222-a6cb-1f20b365b69d) - ![Another backstage moment, ensuring the fit and fall of a jacket is perfect just before the model walks the ramp for Huemn.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e66ab8c-1a3c-4fd1-aae7-6028c6baa6c3) - ![A portrait of a model backstage at the Huemn show, featuring the dramatic, earthy makeup concept we developed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aaadea12-f2d2-4be6-aa37-e9f9682bc8a1) - ![Another model from the Huemn show. The styling was raw and deconstructed, with stained and torn garments to fit the collection's theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a80e43b-0772-40c2-8e1b-a6b64c0b2c8a) - ![A backstage portrait showcasing the plaid shirt and logo tee from the Huemn collection, along with the wet-look hair and natural makeup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a74dfa6e-2093-4969-8aa0-fe393b9197ab) - ![This look from the Huemn show featured a graphic tee and deconstructed pants, with dirt-effect makeup to enhance the raw, gritty aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ebe5adc8-59c4-41b0-baa6-2e68cadfdcdc) - ![A model in a deconstructed denim jumpsuit. The off-shoulder styling was an intentional choice to give the look a sense of vulnerability.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc7a46e3-b509-4ce9-89f5-ece34872ff70) - ![The final look for this model, featuring a tailored suit with deconstructed patch details and a sheer top.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cdab5c2e-4aea-4a51-87ad-40eef453c696) - ![A powerful portrait of a model with prosthetic scar makeup, adding to the narrative of survival and resilience in the Huemn show.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c9d47b0c-a2a8-40b4-81dc-1d2e85169196) - ![A collage of the diverse and powerful cast I styled for the Huemn show at Lakme Fashion Week.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/78cae8a7-10c1-4662-89a0-4b5a306d6cda) - ![A close-up of the expressive, mud-splattered makeup look from the Huemn show.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/16b6c8b6-65cc-43fd-8000-3afb2304a0c8) - ![A beautiful and poignant portrait of a senior model from the Huemn cast, wrapped in a stained textile.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/27bb395e-355a-4a3b-9338-30b10b2999ba) - ![We embraced body diversity in our casting for Huemn, and this powerful portrait celebrates that.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59035099-e2da-43d5-b0cb-209bccd1b675) - ![A model in a graphic, embellished dress and a deconstructed jacket, embodying the edgy spirit of the Huemn brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45cf7b88-634e-4775-9843-1617b0b24dfe) - [Video: A short film from the Ani Clothing campaign shoot in Jaipur. This shows the team at work and the beautiful, fluid movement of the clothes in the stunning architectural setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f041e2e2-352b-4c93-b391-45d3ede6bad0) - ![A black and white shot from the Ani Clothing campaign, focusing on the intricate braided hairstyle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68d120b8-4704-4ef7-aff1-19ec6d56300c) - ![A model posing at the Jantar Mantar in Jaipur for Ani Clothing. The architecture provided a stunning, geometric backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7e060505-c453-4de4-aaeb-df227c0e4e48) - ![A dramatic shot on the steps of the observatory. The composition uses the curves of the architecture to frame the two models.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4e33ab4-4710-4c92-bd5f-b7281144ce40) - ![A close-up of the colorful, beaded hairstyle created for the Ani Clothing campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a9c8bbf0-3ea3-4923-b890-4a9f28f30be7) - ![A black and white photo capturing the movement of a full skirt against a textured wall.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/365fd0e0-12ca-4309-9c44-72e883b74e9b) - ![A profile shot highlighting the intricate hair and jewelry styling for the Ani campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8c33f8fc-987b-43a8-a9d1-f8f7a8ba9825) - ![The back of this outfit featured a beautifully draped detail, which we highlighted in this shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0098812b-3e64-4c7d-9d6a-9b06d96533a8) - ![A close-up of the unique wooden hair accessory and the texture of the braid.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3001b7fa-1db2-4de9-b84f-7a196616f541) - ![A portrait showcasing the sculptural silver earrings from the Ani Clothing shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3f6d32f8-3acc-4ed7-a416-6c78cebc686b) - ![A model in a voluminous black dress against a striking yellow wall, playing with light and shadow.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43b653cb-4ec0-4825-b762-1f447d3690fc) - ![A tender moment between two models, showcasing the back of their outfits and their matching braided hairstyles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8c93eea9-6f01-45c5-9da4-df440c3e94f2) - ![Another shot playing with the movement of the black dress against the yellow wall.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a90aa611-b5ec-4bf7-9ff6-9767c5e48207) ## About Behind The Scenes The final images on a runway or in a lookbook are the finish line, but the race happens backstage. My process involves constant dialogue with photographers and models, making real-time decisions on drape and fit, like when we decided to use textured scar makeup for the Huemn showcase at Lakme Fashion Week to push a narrative of resilience. It is messy, hands-on, and where the actual soul of the campaign is determined. When I take on a campaign, I treat it like a film scene. The prep work, which you see in these backstage captures, is where we decide the emotional tone of the project. For my work with brands like Huemn, my role went far beyond styling. It was about casting talent who fit a specific, raw aesthetic and directing the makeup team to create earthy, tangible textures that told a story of survival and strength. I believe styling is an act of translation. I take a brand’s vision and translate it into a visual language that feels authentic. Whether it is sourcing vintage jewelry, scouting heritage locations, or simply ensuring a jacket falls perfectly before the shutter clicks, I am obsessed with the details the audience might not consciously notice but definitely feels. From the dramatic brass headpieces in my GQ shoots to the deconstructed silhouettes at Fashion Week, every element is purposeful. If you are building a brand, you need more than just clothes. You need a narrative that sticks. I work with clients across Delhi and Mumbai to develop concepts, manage production, and ensure the final visual output is cohesive and cinematic. Let’s talk about the story you want to tell and how we can bring it to life on camera. ## About Devanshi Tuli I’m Devanshi. I don't just dress people; I build worlds through clothes and storytelling. My favorite part of any shoot is the prep, the collaboration, and figuring out exactly how to make a textile tell a new story. [See all of Devanshi Tuli's services](https://mytribe.in/devanshi.15) ## More from Brand Campaign Creative Direction & Styling by Devanshi Tuli - [Featured](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/featured) - [Cinematic Narratives](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/cinematic-narratives) - [The Art of Indian Textiles](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/the-art-of-indian-textiles) - [Modern Architectural Vision](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/modern-architectural-vision) - [Campaigns in Nature](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/campaigns-in-nature) - [Studio & Editorial Concepts](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/studio-editorial-concepts) - [Menswear Direction](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/menswear-direction) - [Commercial Campaigns](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/commercial-campaigns) - [Press, Features & Personal Style](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/press-features-personal-style) ## More services by Devanshi Tuli - [Celebrity Styling](https://mytribe.in/devanshi.15/celebrity-styling) ## Similar work from other experts - [Behind the Scenes: My Fashion Styling Process](https://mytribe.in/stylist_jessicajain/creative-direction-casting/behind-the-scenes) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Behind the Scenes of Creative Fashion Campaigns](https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Behind the Scenes: My Editorial & Campaign Process](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/behind-the-scenes) by Vikram Seth · Wedding & Trousseau Styling · Online consultations; Travels pan-India for destination weddings - [Behind the Scenes: The Professional Styling Process](https://mytribe.in/mitsamby/commercial-editorial-styling/behind-the-scenes-the-creative-process) by Mitali Ambekar · Commercial & Editorial Styling · Based in Mumbai, travels across India for shoots - [Behind the Scenes: My Styling Process for Campaigns & Events](https://mytribe.in/nidhijeswani/personal-occasion-styling/behind-the-scenes-campaigns) by Nidhi Jeswani · Personal & Occasion Styling · Available across Mumbai; Travels pan-India for weddings & events - [Behind the Scenes: Costume Styling Process](https://mytribe.in/shreyastyless/advertising-commercial-styling/on-set-the-process) by Shreya Singh · Advertising & Commercial Styling · Travels to sets across Delhi NCR, Mumbai, and pan-India ## Book To book Devanshi Tuli, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Devanshi%2C%20I%20saw%20your%20behind-the-scenes%20work%20and%20love%20your%20aesthetic.%20I'd%20like%20to%20discuss%20a%20potential%20fashion%20campaign%20for%20my%20brand.%20Are%20you%20available%20to%20chat%3F)