--- title: "Commercial & Retail Architecture Design for Modern Brand Spaces" description: "We specialize in commercial & retail design that blends brand storytelling with functional architecture. See our projects for retail showrooms and office spaces." canonical: https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/commercial-retail-design last_updated: 2025-12-29 --- # Commercial and Retail Architecture for Brand-Driven Spaces Tribe Verified · Architects behind the Nalli flagship stores. By [Betweenlines](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s) · Visit Studio in BTM Layout; Projects across Karnataka & Tamil Nadu · ₹2,300 per sq. ft. (estimate) Part of [Interior Design](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design). [View full gallery](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/gallery) We transform commercial environments by balancing heritage brand identity with modern, flexible retail flow. ## Photos and videos - [Video: A walk-through of the Nalli flagship store. Our design aimed to evolve the brand's traditional image by creating a modern, easily navigable space while retaining the warmth and richness associated with silk sarees.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3f4a925f-7c31-454a-ac81-98eab36b6174) - [Video: This video provides an overview of the Nalli store, a space designed to bridge intergenerational memories of the brand. The result is a highly functional and detailed design that is both modern and classic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9b8b15a-3890-4a01-ac0c-51ef53d4080f) - ![The entrance lobby of the Nalli store, designed as a hybrid retail and visual merchandising space. The curved counters and soft lighting create an elegant and welcoming first impression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c87bb31-0881-4787-939e-7346ae198ff4) - ![Another view of the ground floor lobby, showcasing the custom shelving and display mannequins. This floor sets the tone for the shopping experience across the five levels of the store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4623b09-6907-4212-9155-bca644f7b561) - ![The first floor is dedicated to wedding silks, featuring a more traditional layout with wall-to-wall shelves and long counters. We updated this classic format to improve the customer experience and flow.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/44f231e7-5456-4f5b-a650-ffcf448a917e) - ![We introduced hybrid units of shelves and hangers in the center of the traditional silk saree floor. These bays encourage self-assisted shopping and impulse buys, modernizing the classic retail format.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/37238984-1474-497d-9747-96d8d1931bb5) - ![The second floor, dedicated to wedding couture and festive wear, features a modern, pastel palette. The copyrighted Nalli "Chintz" print was adapted as a wallpaper pattern, adding a bespoke touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a61efde-582d-46ff-af88-4556c5ca683c) - ![Custom-designed display units on the second floor encourage self-assisted shopping. The curved hanging rack creates a focal point and allows for an elegant presentation of the festive wear collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e42a37d-7d99-44b8-aeaf-f7271b512301) - ![The layout of the second floor is open and fluid, allowing customers to move easily between different collections. The design uses a combination of hanging displays and mannequins to showcase the outfits.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9612731c-4159-4e8a-9737-12be6cb09c5c) - ![The fourth floor, which houses ready-to-wear collections, features a central circular display. A decorative jaali element in the ceiling adds a touch of traditional craft to the modern space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e78bb8e0-6e2d-466d-a7a5-5629cfede928) - ![A view from the staircase landing on the ready-to-wear floor. The open layout and bright lighting create a spacious and inviting atmosphere for shoppers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aeaae1f8-59fd-4fc9-85a6-adc7b1f1f4b6) - ![Freestanding display units on the third floor showcase unstitched fabrics. These custom fixtures allow for flexible merchandising, with options for both hanging and stacking materials.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/10ba1e9b-8247-46f5-80ca-fb941ab5f461) - ![A detail of the ready-to-wear section, where colorful garments are displayed against a backdrop of light wood shelving. The design is clean and organized, making it easy for customers to browse.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bf81c899-fdc6-4384-8691-900283147109) - ![The curved display rack for lehengas is set against a full-height glass facade. An undulating metal mesh curtain was introduced to control the intense Chennai glare while adding a layer of translucency.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f1a80a03-5dc0-4c4c-87d3-5ac1df9e9fd1) - ![The undulating mesh curtain along the glass facade filters the afternoon sun and acts as an elegant backdrop in the evening. This element is both a functional solution and a beautiful architectural detail.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bddb95c0-fae3-4de5-a4d4-c355bb043ae7) - ![A conceptual design for the Jaipur Rugs flagship store. Our proposal reimagined the long, cuboidal space as a "Flying Carpet," with a dynamic floor that creates caves, mezzanines, and a central valley for display.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f789887-878a-4d1d-9de3-04002c3ea99f) - ![Renderings of the Jaipur Rugs concept, showing the central display area and the "Manchaha Collection" display. The design focuses on creating an immersive experience where customers can appreciate the craft of each rug.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5a2067a-bc65-4378-b53a-80397d6a8112) - ![Sectional ideas for the Jaipur Rugs store, where wide, auditorium-like steps double as display areas. The design subverts the typical retail layout to create a more engaging and memorable spatial journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a123777-c13b-4110-abe5-546873640f8d) - [Video: Facade design options for the Co-optex building. One option uses copper panels to create a dialogue with a neighboring landmark, while the other is inspired by the warp and weft of handloom textiles, directly referencing the brand's identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a077d2e9-eed8-4a6b-8c45-90daa166e136) - ![An axonometric drawing showing the layout for the fourth floor (Readymade) of the Nalli store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5fc58df1-259c-4f41-9a0e-cd24e8e152dd) - ![A detailed axonometric drawing of the third and fourth floors of the Nalli store, illustrating the flexible shelving and display systems.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cc8f41ed-c920-4cea-b7f7-089cb626cd6f) - ![An axonometric drawing showing the layout for the third floor (Material) of the Nalli store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33edf532-8a0a-473e-937d-5ed174754a4c) - ![A detailed axonometric drawing of the second floor of the Nalli store, designed for wedding couture and festive wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/afcb1b55-b683-483d-ab23-ba4b1fd49b27) - ![An axonometric drawing showing the layout for the second floor (Lehenga) and first floor (Silk Sarees) of the Nalli store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d55bba5c-dbb5-47ba-8a2b-164f5baecef5) - ![A detailed axonometric drawing of the first and second floors of the Nalli store, showing the transition from a traditional to a modern layout.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12b1bd64-2c21-463c-8f17-3448c45998dc) - ![An axonometric drawing showing the layout for the ground floor (Dhoti) of the Nalli store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/08cac23f-ffa4-4b72-a7ab-48d002130012) - ![A detailed axonometric drawing of the ground floor entrance lobby and first floor of the Nalli store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1402b196-05aa-4701-a7fe-a3fd02a24083) ## About Commercial & Retail Design In high-glare urban retail environments, we do not rely solely on HVAC systems to manage thermal loads. For the Nalli flagship store, we integrated an undulating metal mesh curtain along the glass facade. This element filters intense afternoon sunlight, reduces cooling demand, and acts as an elegant, translucent backdrop as the store shifts into evening operations. It is a functional architectural response that doubles as a visual merchandising asset, solving environmental constraints while enhancing the store's interior rhythm. Our approach to commercial design is rooted in a fundamental question: how does physical space facilitate the interaction between a product and the consumer? We treat every retail or commercial project as a diagnostic exercise in brand communication. ### The Anatomy of Retail Flow Retail architecture requires a rigorous balance between the 'traditional'—the consumer's memory of a brand—and the 'functional'—the need for efficient, modern navigation. For major legacy brands, we analyze existing shopping patterns to inform our spatial layouts. We design for: * **Intergenerational Accessibility:** Ensuring a space feels familiar to long-time patrons while welcoming new demographics. * **Hybrid Displays:** We develop custom fixture systems that allow for modular merchandising. Whether the need is for hanging saris, stacking textiles, or showcasing mannequins, our shelving units are engineered for high-frequency flexibility. * **Contextual Materiality:** We avoid the generic global retail aesthetic. Instead, we adapt our palette to the local context, using materials that age gracefully and ground the store within its specific site. ### Designing for Constraints Commercial projects rarely offer a blank slate. Our practice thrives on constraints—be it site orientation, Vastu requirements, or intense urban glare. We view these not as hurdles, but as design drivers. By incorporating elements like perforated jaalis, custom skylights, or specialized facade treatments, we create environments that reduce operational costs while improving the user experience. Every project is a collaborative journey with our team, the client, and the craftspeople who translate our drawings into reality. We invite you to explore the intersections of our research and our built work. ## About Betweenlines We are Betweenlines. We approach retail architecture as a dialogue between a brand’s history and its future potential. Our team analyzes how space, light, and movement influence the way customers interact with a brand, ensuring every design serves a clear purpose. [See all of Betweenlines's services](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s) ## More from Interior Design by Betweenlines - [Featured](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/featured) - [Residential Spaces: The Aamra Residence](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/residential-spaces-the-aamra-residence) - [Residential Spaces: The Breathe Residence](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/residential-spaces-the-breathe-residence) - [Residential Renovations & Additions](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/residential-renovations-additions) - [Kitchen & Utility Spaces](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/kitchen-utility-spaces) - [Bathrooms & Wet Areas](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/bathrooms-wet-areas) - [Furniture & Material Craft](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/furniture-material-craft) - [Workplace & Institutional Design](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/workplace-institutional-design) - [Heritage & Conservation Projects](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/heritage-conservation-projects) - [Our Design Process & Concepts](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/our-design-process-concepts) - [Additional Residential Interiors](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/interior-design/additional-residential-interiors) ## More services by Betweenlines - [Landscape Architecture](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/landscape-architecture) - [Sustainable Furniture & Product Design](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/sustainable-furniture-product-design) - [Architectural Design](https://mytribe.in/b.e.t.w.e.e.n.l.i.n.e.s/architectural-design) ## Similar work from other experts - [Commercial and Retail Architecture for Showrooms and Shops](https://mytribe.in/jjarchitects_/architectural-design-planning/commercial-retail-architecture) by Jhari & Jhari Architects · Architectural Design & Planning · Available online; Takes projects across Delhi NCR; Visit studio in Malviya Nagar, New Delhi - [Retail & Brand Experience Centers](https://mytribe.in/atmof_architects/commercial-retail-architecture-interior-design/retail-brand-experience-centers) by Atmof · Commercial & Retail Architecture & Interior Design · Projects across Bengaluru, Kannur & Kochi; Visit Studios in HSR Layout & Kannur - [Commercial and Retail Space Design](https://mytribe.in/ocd.designbuild/residential-architecture-interior-design/commercial-retail-spaces) by Office of Cognitive Design · Residential Architecture & Interior Design · Takes projects across Bengaluru; Visit Design Studio at Lavelle Road - [Commercial & Institutional Architectural Design](https://mytribe.in/vjarchitects/architectural-design/commercial-institutional-projects) by VJ Architects · Architectural Design · Studio in Hubballi; Projects across Bengaluru & Karnataka - [Featured Interior Design Projects](https://mytribe.in/stories.design.studio/commercial-interior-design/featured) by Stories Design Studio · Commercial Interior Design · Projects across Bengaluru; Visit Design Studio in Halasuru - [Commercial Interior Design That Tells Your Brand Story](https://mytribe.in/studiodetailine/architectural-interior-design/commercial-storytelling-cafes-retail) by Studio Detailine · Architectural & Interior Design · Visit Studio in Indiranagar; Projects across Bengaluru & Goa ## Book To book Betweenlines, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Interior%20Design%20by%20Betweenlines.) 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