--- title: "Close-up Embroidery & Craftsmanship at Ashok Tailors | Delhi" description: "Explore the intricate embroidery and fine fabric details of Ashok Tailors' collections in Chandni Chowk. Quality stitching for sherwanis and suits since 1968." canonical: https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/a-closer-look-at-the-craft last_updated: 2025-09-18 --- # A Closer Look at the Craft and Embroidery Tribe Verified · Serving Chandni Chowk since 1968 By [Ashok Tailors](https://mytribe.in/ashoktailors) · Visit store in Chandni Chowk, Delhi or get it delivered across India · ₹2,200 per set (estimate) Part of [Ready-to-Wear Men's Formal & Ethnic Attire](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire). [View full gallery](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/gallery) From dense zari work to precise sequin placement, see the fine details that define our garments. This is where quality meets tradition in every stitch. ## Photos and videos - [Video: A close-up video of a black tuxedo, showing the fine details of the embellished bow tie and the stylish pocket accessory.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/51af7b68-cd4a-4292-8c51-6368f4be5bdb) - [Video: This video gives a detailed look at the sparkling, multi-colored beadwork on the lapel of one of our designer suits.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98a1865a-dfcb-4ab1-b6fb-579e870468d7) - [Video: Another close-up of the iridescent sequin work on a blue suit lapel. The way it catches the light is just fantastic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a309bf8b-2cb0-45f8-a110-a5f61f9e29d2) - [Video: A video focusing on the textured fabric and embellished lapel of a black designer suit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/596db545-37f1-401c-ab44-4bd38432e341) - [Video: This video shows the fine texture and button details on a royal blue Indo-Western jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1b0747e4-2917-4723-b961-06149378a6ab) - [Video: A quick glimpse of the sparkling fabric and sharp lapels on a black party wear suit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/816bbca8-afb1-4187-8c97-e31eed863c00) - [Video: A close-up video of the delicate sequin and thread work on our festive kurtas.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88e349ec-9e30-47d4-a788-1586eb103301) - [Video: A detailed look at the fabric and embroidery of a peach-pink sherwani set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4afe4a32-78e4-4115-85c0-26aebf9dfb60) - [Video: This video focuses on the jeweled kalgi on a velvet groom's turban, showcasing our premium accessories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f8171558-3a5e-4550-bac2-1dc328d4e343) - [Video: A close-up of the beautiful embroidery and the layered pearl mala on a maroon Indo-Western outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e729f0c-64b4-45be-b5b2-820d9522ea02) - [Video: A detailed view of the intricate sequin work and the contrasting beaded mala on a teal blue jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/86806433-8c64-4694-82b3-de055cf5d109) - [Video: A very close, albeit quick, look at the handwork on a premium sherwani fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2afbd83b-959a-4c6b-9ea6-c55013834c61) - [Video: This video starts with a close-up of the buttons and embellished lapel before revealing the full navy blue suit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2f6ae550-e4a9-4ffb-9947-03b48d4d865d) - [Video: A quick video showing our brand tag on a black designer suit, a mark of our quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/82e76d97-a17a-4f51-96fc-2f08ba76e72b) - [Video: A fast-paced look at the intricate pattern on a Jodhpuri jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7e20ecb9-8982-4a07-a7ef-3b77f45bdfee) - [Video: A brief glimpse of the fabric and embroidery on a navy blue Indo-Western sherwani.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a7fb614-6dec-47c8-83e9-f5e6a80c8382) - [Video: A quick close-up of the pink and silver embroidery on a beautiful sherwani.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a23d225f-c212-4ded-9fcf-e0478f0d1bde) - [Video: A close-up of the pleated fabric detail on a modern grey Jodhpuri jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5c86411e-f256-4734-aa57-5bdf7c60f381) - [Video: A detailed video of the sequin work on a party wear jacket, showing the quality of the embellishments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0cf0b5c4-731e-48fb-876e-cca98be40539) - [Video: A close-up of the sparkling crystal work on the shoulder of a light green suit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1ff2e936-e4ca-49e8-a0a2-97c3c3e29211) - [Video: A quick video showing the details of a blue patterned suit, including the fabric, buttons, and pocket accessory.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ebc8153b-c0da-4ded-b578-f5964b6e3d6a) - [Video: A video showing the textured fabric and gold buttons on a black double-breasted suit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c182a4ae-c138-4dec-81e8-897acd7827f0) - [Video: A close-up of the unique woven texture on a sea-green Jodhpuri jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/de0caf58-599b-4ddb-a4af-f938a2e861cc) - [Video: A detailed look at the green peacock-feather inspired embroidery on one of our designer suits.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5f49650-4c2c-4daa-ba09-30756328143a) ## About A Closer Look at the Craft Take a closer look at the lapel embroidery on our blazers or the way the beads are set on our groom sherwanis. We do not just stitch fabric, we ensure the zari work is dense and the buttons are securely fastened, giving you that crisp, premium look without the high-end boutique price tag. ### The Detail in Every Stitch When you walk into our shop in Ballimaran, you aren't just buying an outfit. You are choosing a piece of work that has been refined over three generations. The difference between a standard suit and one from Ashok Tailors lies in the finish. ### Why Our Craftsmanship Matters - **Hand-Guided Embroidery:** Unlike mass-produced items where embroidery can look flat, we ensure our zari, thread work, and sequin placements catch the light exactly how they should. Whether it is a velvet sherwani or a designer jacket, the motifs are aligned and secured. - **Premium Fabric Integrity:** We use Art Silk, Brocade, and wrinkle-free imported fabrics that hold their shape. When you wear our pieces, you want them to look as sharp at the end of the party as they did when you put them on. - **Attention to Hardware:** Check out the buttons, chains, and brooches on our Indo-Western sets. We select metal finishes that don't chip or fade, ensuring your look remains polished. ### Quality Assurance We don't believe in compromise. If you choose one of our ready-to-wear pieces, we handle the final alterations to ensure it fits you perfectly. If you are going for a custom look, we walk you through the fabric selection and the construction process. We have been in Chandni Chowk since 1968, and the trust we have built with our customers comes from delivering exactly what we promise—durability, style, and a finish that stands out. ## About Ashok Tailors I am Puneet Chandhok, and I run Ashok Tailors, carrying forward the legacy my grandfather started in 1968. We believe your outfit should reflect your personality, whether it is a sharp tuxedo for a cocktail night or an intricate sherwani for your big day. We do not just sell clothes, we build relationships through quality. [See all of Ashok Tailors's services](https://mytribe.in/ashoktailors) ## More from Ready-to-Wear Men's Formal & Ethnic Attire by Ashok Tailors - [Featured](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/featured) - [Sherwanis for the Groom (Dulhe ki Shaan)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/sherwanis-for-the-groom-dulhe-ki-shaan) - [Tuxedos & Embellished Suits (For Reception & Cocktail)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/tuxedos-embellished-suits-for-reception-cocktail) - [Jodhpuri & Indo-Western Styles (Modern Ethnic)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/jodhpuri-indo-western-styles-modern-ethnic) - [Colorful & Designer Suits (Sangeet & Party Wear)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/colorful-designer-suits-sangeet-party-wear) - [Kurta Pajama & Waistcoats (Festive Essentials)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/kurta-pajama-waistcoats-festive-essentials) - [Classic Suits & Formal Wear (For All Occasions)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/classic-suits-formal-wear-for-all-occasions) - [Our Chandni Chowk Legacy (Since 1968)](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/our-chandni-chowk-legacy-since-1968) - [Our Happy Customers](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/our-happy-customers) - [Miscellaneous](https://mytribe.in/ashoktailors/ready-to-wear-men-s-formal-ethnic-attire/miscellaneous) ## More services by Ashok Tailors - [Men's Bespoke & Custom Tailoring](https://mytribe.in/ashoktailors/men-s-bespoke-custom-tailoring) ## Similar work from other experts - [Custom Groomswear Embroidery and Detailing](https://mytribe.in/the.groom_palace/custom-wedding-ceremonial-wear-for-men/a-closer-look-our-craftsmanship) by The Groom Palace · Custom Wedding & Ceremonial Wear for Men · Visit store in Karol Bagh, New Delhi; Ships across India - [Handcrafted Embroidery and Custom Tailoring Details](https://mytribe.in/impressiontailors/designer-ethnic-festive-wear/the-art-of-bespoke-craftsmanship-detail) by Impression · Designer Ethnic & Festive Wear · Visit stores in Mira Road East, Mumbai; Ships across India - [The Art of Couture: Behind the Seams](https://mytribe.in/gopalsonsofficial/indo-western-fashion/the-art-of-couture-behind-the-seams) by Gopalsons · Indo-Western Fashion · Visit stores in Karol Bagh & Gurugram; serves across Delhi NCR - [Intricate Details & Craftsmanship in Custom Menswear](https://mytribe.in/astute_world_/men-s-custom-wedding-ethnic-wear/intricate-details-craftsmanship) by Astute World By Salim · Men's Custom Wedding & Ethnic Wear · Visit studio in Janakpuri, Delhi; serves clients across Delhi NCR - [Masterful Craftsmanship in Custom Groomswear](https://mytribe.in/dulha_ghar/men-s-ethnic-festive-wear/the-art-of-detail-craftsmanship-fabrics) by Dulha Ghar · Men's Ethnic & Festive Wear · Available at 5 stores across Delhi NCR, Lucknow & Prayagraj - [Masterful Tailoring and Custom Ethnic Wear](https://mytribe.in/labelitcustom/custom-indian-wedding-attire/the-art-of-craftsmanship) by Label It Custom · Custom Indian & Wedding Attire · Consult online & ships across India; Visit studio in Malviya Nagar, Bhopal ## Book To book Ashok Tailors, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Ashok%20Tailors%2C%20I%20saw%20your%20'A%20Closer%20Look%20at%20the%20Craft'%20page.%20I%20am%20interested%20in%20the%20embroidery%20and%20quality%20details%20for%20a%20groom's%20sherwani.%20Can%20we%20discuss%3F)