--- title: "Commercial & Editorial Makeup for Flawless Photoshoots - mytribe" description: "Need stunning Commercial & Editorial Makeup? Hire Ashmi Shah, a professional MUA in Mumbai creating flawless looks for brand campaigns, high-fashion shoots, and film. Get the perfect visuals for your project. Book now on Tribe." canonical: https://mytribe.in/ashmiishahh/commercial-editorial-makeup last_updated: 2025-09-28 --- # Commercial & Editorial Makeup in Mumbai By [Ashmi Shah](https://mytribe.in/ashmiishahh) · I create natural and camera-ready makeup for shoots, working with your brief and team to match the exact look you need, from subtle corporate to bold editorial styles. ## Locations Travels to shoot locations across Mumbai and pan-India ### Travels to - Travels to shoot locations in Mumbai Metropolitan Area (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra) - Travels across India for shoots (India, India) ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Editorial & Portfolio Makeup (Single Look) Covers 3 hours including luxury skin prep, one high-definition makeup look, false lashes, and on-set monitor checks. Typically ₹6,500-9,500 per look (estimate) #### Pre Shoot Prep * **Consultation:** Review of mood board, lighting setup, and wardrobe styling to design a cohesive look. * **Skin Prep:** Cleansing, toning, and layering of moisturizers (Charlotte Tilbury Magic Cream) based on skin type. #### Makeup Application * **Base:** High-definition foundation application focusing on realistic skin texture. * **Technique:** Use of cream blushes and liquid highlighters for an unfiltered glow finish. * **Eyes & Lashes:** Detailed eye makeup and application of mink or faux mink strip lashes. * **Body:** Light coverage and glow on exposed collarbones and shoulders. #### Execution * **Timeframe:** Approximately 2.5 to 3 hours for prep and shoot. * **Support:** Active monitoring of camera output for micro-adjustments. * **Note:** Excludes hairstyling services. ### Commercial Shoot (Half Day) 4-hour shift suitable for lookbooks with one primary look and 2 quick variations, using sweat-resistant formulas and continuous touch-ups. Typically ₹13-17K per shift (4 hours) (estimate) #### Scope of Work * **Duration:** Up to 4 hours on-set presence. * **Looks:** 1 primary look plus 1 to 2 minor variations (lip color change or eye intensity adjustment). * **Suitability:** Ideal for e-commerce listings, jewelry catalogs, or social media content. #### Technical Application * **Base:** Long-wear, sweat-resistant formulas mixed with hydrating products to withstand studio heat. * **Detailing:** Macro-friendly application focusing on sharp lip lines and lash precision. * **Body Work:** Illuminators applied to arms and neck for open-garment shots. #### On-Set Maintenance * **Touch-Ups:** Constant shine control, flyaway checks, and lipstick re-application. * **Sanitization:** Hygiene protocols for applicators between changes. * **Note:** Excludes hairstyling and complete makeup removal/re-application. ### Ad Campaign & Brand Shoot (Full Day) 8 to 10-hour service for TVCs or major ads offering unlimited look changes, collaboration with the DOP, and premium kit usage. Typically ₹24-32K per day (8-10 hours) (estimate) #### Operational Scope * **Duration:** Full day shift of 8 to 10 hours. * **Looks:** Unlimited look changes as time permits (typically 3 to 4 distinct looks). * **Usage:** Designed for TVCs, digital ad campaigns, or hoardings. #### Premium Experience * **Advanced Prep:** Extensive facial massage using luxury skincare (Charlotte Tilbury/Bobbi Brown) for depuffing. * **Styling Range:** Execution of briefs ranging from corporate clean to retro styles. * **Calibration:** Collaboration with the Director of Photography to adjust makeup warmth based on lighting gels. #### Logistics & Kit * **Inventory:** Access to full luxury kit (Too Faced, Rare Beauty, Kryolan) and unlimited premium lashes. * **Support:** Instant fix services between takes for stray hairs or oil control. * **Travel:** Includes travel within Mumbai city limits. * **Note:** Pricing is for makeup only; hairstyling is excluded. ## About Commercial & Editorial Makeup ### My Take on Skinwork for Shoots I’m obsessed with creating real, glowing skin that holds up under studio lights and in front of the camera. My approach is all about an unfiltered vibe—base makeup that looks like skin, not a mask. I want the model, the product, and the story to do the talking, not just the makeup. ### Working Together on Your Vision I start every job by getting into your brief. We sit, chat, and break down your ideas so the final look matches exactly what you imagine. From brand campaigns to bold editorial concepts, this process is all about collaboration and getting those HD skin finish for photoshoots just right. ### What I Do: From Simple to Statement - Clean, subtle looks for corporate headshot makeup and advertising—think polished but still natural. - Bold editorial makeup looks for fashion stories and magazine spreads. Love experimenting here, whether it’s modern, sleek, or a full glam moment. - Beauty campaign makeup that pops for e-commerce shoots and brand promotions—I know how to make the product stand out too. - Cinematic character transformation for film, ad shoots, or even those totally filmy Bollywood recreations. ### Teamwork is Everything I’m not flying solo—usually teaming up with hairstylists, photographers, and stylists, so the shoot flows smoothly and everyone’s on the same page. My goal is a fun, hassle-free set and a killer final image. ### My Kit I’ve got a mix of luxury and pro products for every skin type and tone. Whether it’s fresh and natural or bold and dramatic, my kit can handle whatever the shoot needs. ## Highlights Browse through Ashmi Shah's best work. ### [Featured](https://mytribe.in/ashmiishahh/commercial-editorial-makeup/featured) - ![For this high-glam look, I focused on creating a flawless, radiant base that glows under the lights. The makeup features a classic charcoal smokey eye, sharp contouring, and a neutral matte lip to balance the dramatic eyes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d5f5196-c216-4f11-8351-191e17d849e6) - ![A close-up of a modern bridal makeup look. I used soft, warm brown tones on the eyes with a shimmer finish, complemented by a clean winged liner to create an elegant and timeless feel perfect for a wedding ceremony.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96924902-8ce3-4ade-91d4-ac6ec8ff7f53) - [Video: This video, created for a Nykaa Pro campaign, demonstrates a versatile look that transitions seamlessly from a professional setting to an evening out. I show how to build up the makeup for a day-to-night transformation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/950ae615-f5a9-4fb7-bebf-196c7d2ea621) - ![A full view of a traditional bridal look, showing how the makeup complements the entire ensemble. The skin is kept fresh and dewy to balance the richness of the red lehenga and heavy polki jewellery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a1904ab-e230-4f84-86ed-286af0a48aa2) - [Video: This is an example of a high-fashion editorial look for a jewelry campaign. I created a glowing, almost wet-skin effect with minimal eye makeup and a sleek hairstyle to draw all attention to the product and the model's features.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0509cd1c-db77-4b6d-aade-6489c51bbdb5) - ![A full-length shot showcasing a glamorous evening look. The makeup was designed to be striking from a distance, with defined features and skin that catches the light beautifully, pairing perfectly with the sequined black saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7acf7788-d5c0-461f-b182-86e7232355f5) ### [Glam & Evening Makeup](https://mytribe.in/ashmiishahh/commercial-editorial-makeup/glam-evening-makeup) - ![A detailed close-up of a glamorous evening look. I focused on a sharp, defined smokey eye and a perfectly blended skin base that looks seamless and radiant even up close.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d5f5196-c216-4f11-8351-191e17d849e6) - [Video: This video shows how the makeup and hair move in real-time. Notice how the highlighter catches the light, creating a dynamic, glowing effect that is essential for event and party makeup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a746f627-3ae0-4d0c-9310-5478e906cfe3) - ![A full-length portrait for a cocktail look. The makeup is balanced to complement the intricate black saree, with a focus on glowing skin and defined eyes that stand out without overpowering the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f357900b-2f63-4b5e-a0e6-d3a0bdb1fefe) - ![This three-quarter shot highlights the contour and highlight work. The makeup is sculpted to enhance the model's features under different lighting conditions, a key technique for professional photoshoots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/955a87b3-2a70-43a4-ae2a-f58f3ac1cd7a) - ![A softer, more relaxed pose from the same shoot. The makeup remains flawless, showcasing its longevity and ability to look great from every angle throughout an event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09581393-7566-4290-96e9-c38b7edbeaa5) - ![This candid-style shot demonstrates how the makeup looks natural and not overly heavy, even with full glam elements. The skin finish is key to achieving this modern and polished result.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34402364-ca69-4e38-b6f5-cca80fcfef9a) - ![Another angle of this glitz and glam look, showing the beautiful interplay between the soft waves in the hair and the defined, smokey makeup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa40a124-2de9-4f90-b0d1-20af734e4500) - ![A complete view of the cocktail party look. The makeup, hair, and styling all come together to create a cohesive and striking image, perfect for an evening event or reception.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7acf7788-d5c0-461f-b182-86e7232355f5) ### [Modern Bridal & Trousseau](https://mytribe.in/ashmiishahh/commercial-editorial-makeup/modern-bridal-trousseau) - ![A close-up showcasing the detailed eyeshadow work for a bridal look. I used a palette of warm, shimmery tones and a subtle winged liner to create a romantic and elegant effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96924902-8ce3-4ade-91d4-ac6ec8ff7f53) - ![This portrait captures the complete bridal makeup look with the jewelry and outfit. The makeup is designed to enhance the bride's natural beauty while being bold enough to look stunning in wedding photos.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b1847300-23ac-460f-8d26-0fd0935c35a9) - ![A full-length view of the bride in her red lehenga. The makeup provides a fresh, radiant complexion that balances the vibrant colors and intricate details of her traditional wedding attire.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a1904ab-e230-4f84-86ed-286af0a48aa2) - [Video: This video shows the bridal makeup in motion, highlighting the flawless skin finish and how the look holds up from different angles. It gives a true sense of how the bride will look on her special day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/05d1f99a-96fd-4010-82be-a057b4ac1a68) - ![A side profile of the bridal makeup, showing the clean lines of the makeup and the neatly tied hair. The focus is on creating a polished and sophisticated silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7e768bc-15ce-4e5e-964b-536bdde9fbe8) - ![Here, the sheer dupatta frames the face, softening the look. The makeup is applied to look beautiful both with and without a veil, ensuring the bride looks perfect at every stage of the ceremony.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fed504b-13cf-444c-9ab2-5e8dbc432e22) - ![This shot highlights the harmony between the makeup and the bridal jewelry. The soft nude lip and defined eyes complement the statement ring and bangles without competing for attention.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d483622b-a1e4-4563-8bf0-1880f0e7384d) - ![A detailed shot focusing on the bridal blouse and jewelry. The makeup on the décolletage ensures an even, glowing skin tone from head to toe, completing the bridal look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9cb4e1f2-38e7-4528-883e-593b169d8c42) ### [Commercial & Brand Campaigns](https://mytribe.in/ashmiishahh/commercial-editorial-makeup/commercial-brand-campaigns) - [Video: A commercial video for Nykaa Pro demonstrating a "boardroom to bar" look using Charlotte Tilbury products. This shows my ability to create versatile makeup for professional women.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/950ae615-f5a9-4fb7-bebf-196c7d2ea621) - [Video: In this tutorial for Nykaa, I demonstrate how to achieve a fresh, summery look using MAC products. The focus is on creating a natural, "no-makeup" makeup look that is popular for e-commerce and lifestyle campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b95d8962-8be6-45a6-b05c-73e63fd28b6a) - [Video: A fun project for Nykaa Pro where I recreated an iconic Bollywood summer look. This showcases my skill in character transformation and my ability to replicate specific, well-known aesthetics for thematic shoots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b516cf96-69f2-4389-8044-7e5983966306) - [Video: An editorial-style video for a jewelry brand campaign. The makeup features a high-gloss, dewy skin finish and a wet-look hairstyle, creating a modern and luxurious feel that highlights the jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0509cd1c-db77-4b6d-aade-6489c51bbdb5) - [Video: Behind-the-scenes footage from a jewelry shoot. This look is clean and minimal, with soft waves and natural-looking makeup to ensure the focus remains on the product while the model looks fresh and polished.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/05c91144-69a6-4373-ac9a-9e38883eb527) ## Meet your expert [Ashmi Shah](https://mytribe.in/ashmiishahh) ### My story Hey, I’m Ashmi! Mumbai is home, but my makeup kit’s seen airports from Delhi to Dubai. Weddings? Love the madness. I’ve helped so many brides glow—now I’m planning my own for 2025. Trust me, I get every little stress and joy you’re feeling. When we’re chatting during your session, it’s not just work for me. It’s two brides swapping stories, sharing a moment. Super grateful I get to add a bit of sparkle to your big day. ### My work - **Bridal & Festive Makeup**: I do bridal makeup, pre-wedding (Haldi, Mehendi), sangeet, engagements, editorial and film looks. I travel for work! - **Natural, Dewy Skinwork**: My thing is natural bridal makeup - radiant, glowy base that looks like real skin, never cakey. - **Custom Looks, Your Way**: Want a classic red lip, smokey eye bridal makeup, or minimal wedding makeup? I follow your vibe, not a template. - **Fun, Relaxed Experience**: It’s not just makeup. We chat, laugh, and make sure you feel amazing and comfortable. ## More services from Ashmi Shah - [Bridal & Wedding Makeup](https://mytribe.in/ashmiishahh/bridal-wedding-makeup) · ₹18-40K per event (estimate) - [Special Occasion & Party Makeup](https://mytribe.in/ashmiishahh/special-occasion-party-makeup) · ₹2,500-7,000 per face (estimate) ## Book To book Ashmi Shah, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Commercial%20%26%20Editorial%20Makeup%20by%20Ashmi%20Shah.)