--- title: "Behind the Scenes: My Cinematic Production Process" description: "Take a look at the production process behind my campaigns. From initial concept and storyboarding to the final edit, see how I bring brand stories to life." canonical: https://mytribe.in/ashishgurbani/commercial-film-direction/behind-the-scenes-the-process last_updated: 2025-09-26 --- # Behind the Scenes: My Cinematic Production Process Tribe Verified · 10 years of cinematic production expertise By [Ashish Gurbani](https://mytribe.in/ashishgurbani) · Studio in Pune; Travels across India for projects · ₹90K per project (estimate) Part of [Commercial & Film Direction](https://mytribe.in/ashishgurbani/commercial-film-direction). [View full gallery](https://mytribe.in/ashishgurbani/commercial-film-direction/gallery) Great films don't just happen. Here is a look at the planning, the team coordination, and the technical setup that goes into every campaign. ## Photos and videos - [Video: This montage offers a glimpse into my work life, showing the gear, the locations, and the incredible team I work with. You can see the process of setting up shots, directing talent, and the collaborative energy on set that is essential for creating high-quality commercial and film projects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2cf68605-8ed6-4586-8a98-dee467cb8920) ## About Behind the Scenes: The Process People often think the magic happens only when I press the shutter or hit record. In reality, the work starts months before. It is in the obsessive storyboarding, the technical scouting for light in remote locations, and the constant coordination with my DOP, gaffers, and stylists. When we arrive on set, we aren't improvising. We are executing a plan we have refined to ensure the final film looks exactly like the vision we discussed. My process is rooted in a simple philosophy: if the concept isn't tight, the production will be messy. Whether I am shooting a luxury product film or a fast-paced digital ad, I start with a deep-dive strategy session to align the visuals with your brand story. ### Pre-Production This is where the heavy lifting happens. We spend days on visual storyboarding and shot division. If we are shooting on location, I don't leave it to chance. We perform technical scouts to understand the natural light, the constraints, and the vibe. This is about being prepared for anything. ### On Set My team is not a group of freelancers, but a decade-long collaborative unit. We move fast. Depending on the scale, we run with RED or Arri Alexa Mini cinema cameras and heavy lighting setups like Skypanels. We are there to solve problems in real-time. Directing isn't just about calling 'action'; it's about guiding talent and maintaining the energy of the crew so we can capture the shot we need, even if it takes hours to perfect the lighting for a single frame. ### The Final Cut Post-production is where it all comes together. I am hands-on with the edit, the color grading, and the sound design. I push for a cinematic finish—2.35:1 aspect ratios, grain emulation, and professional DI grading that makes your product or subject look premium. I don't believe in fillers. Every frame needs to serve the story. Whether you are a startup needing a lean, high-impact campaign or a brand looking for a full-scale TVC, my process stays the same: clean, cinematic, and focused on the details. Tick tick boom. ## About Ashish Gurbani I'm Ashish. I take that spark of an idea in your head and turn it into a film that actually looks like your vision. My studio in Pune is where we plan the madness, but I am ready to pack the gear and take the team wherever your story needs to be told. [See all of Ashish Gurbani's services](https://mytribe.in/ashishgurbani) ## More from Commercial & Film Direction by Ashish Gurbani - [Featured](https://mytribe.in/ashishgurbani/commercial-film-direction/featured) - [Brand & Commercial Films](https://mytribe.in/ashishgurbani/commercial-film-direction/brand-commercial-films) - [Creative Storytelling: Short Films](https://mytribe.in/ashishgurbani/commercial-film-direction/creative-storytelling-short-films) - [Conceptual Shoots & Talent Direction](https://mytribe.in/ashishgurbani/commercial-film-direction/conceptual-shoots-talent-direction) ## More services by Ashish Gurbani - [Advertising & Campaign Photography](https://mytribe.in/ashishgurbani/advertising-campaign-photography) - [Luxury Product Photography](https://mytribe.in/ashishgurbani/luxury-product-photography) ## Similar work from other experts - [Behind the Scenes: The Professional Styling Process](https://mytribe.in/mitsamby/commercial-editorial-styling/behind-the-scenes-the-creative-process) by Mitali Ambekar · Commercial & Editorial Styling · Based in Mumbai, travels across India for shoots - [Behind the Scenes: Real Cinematography and Production](https://mytribe.in/vikyyclicks/commercial-brand-videography/behind-the-scenes) by VikyyClicks · Commercial & Brand Videography · Based in Delhi NCR; Travels across India for shoots - [Behind The Lens: Our Creative Process](https://mytribe.in/getshotbyamir/commercial-cinematography/behind-the-lens-our-process) by Amir & Raika · Commercial Cinematography · Available for shoots across Mumbai, NCR, and pan-India - [Behind the Scenes of Creative Fashion Campaigns](https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Behind the Scenes: My Creative Process](https://mytribe.in/manishashrotriya/social-media-marketing-management/behind-the-scenes-my-creative-process) by Manisha Shrotriya · Social Media Marketing & Management · Available online and for projects across Mumbai Metropolitan Area - [Behind the Scenes of Professional Photo Shoots](https://mytribe.in/shreyansdungarwal/commercial-advertising-photography/the-process-behind-the-scenes) by Shreyans Dungarwal · Commercial & Advertising Photography · Shoots across Mumbai & travels pan-India ## Book To book Ashish Gurbani, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Commercial%20%26%20Film%20Direction%20by%20Ashish%20Gurbani.) 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