--- title: "Commercial & Film Direction for Cinematic Brand Films - mytribe" description: "Need powerful commercial & film direction? Hire a director who creates cinematic brand commercials and films for luxury brands. Bring your vision to life with stunning storytelling and expert video production. Book a consultation today." canonical: https://mytribe.in/ashishgurbani/commercial-film-direction last_updated: 2025-09-26 --- # Commercial & Film Direction in Pune By [Ashish Gurbani](https://mytribe.in/ashishgurbani) · I direct brand commercials and short films for luxury, fashion, and lifestyle brands, handling everything from concept to final cut with a focus on clean, cinematic storytelling. ## Locations Studio in Pune; Travels across India for projects ### Travels to - Travels across India for projects (India, India) ### Visit at - Studio at Somwar Peth, Pune (shoots near Rasta Peth, Mangalwar Peth, Pune Railway Station, Shaniwar Wada, Camp, Koregaon Park) ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Startup Studio Digital Package Subsidized rate strictly for startups under 2 years old; includes concept, 1-day studio shoot, and basic edits for social media. Typically ₹90K-1.4L per campaign (estimate) #### Eligibility & Concept * Valid only for registered startups under 2 years old with teams smaller than 10. * Includes one creative strategy session to align visuals. #### Production Specs * Crew: Lean team comprising Director, Cinematographer, and Assistant. * Gear: Sony Cinema Line cameras and studio lighting. * Location: Restricted to Pune studio or single local location. * Duration: Up to 6 hours of shooting. #### Post-Production * Output: 1 Brand Film (60 sec) OR 3 Social Reels (15-30 sec). * Rhythm-based editing suitable for Instagram/LinkedIn. * Basic color grading to match high-contrast aesthetics. ### Narrative Brand Film Story-driven short film format including original screenplay writing, dialogue-focused acting, and on-location sync sound. Typically ₹4-6.5L per film (estimate) #### Script & Screenplay * Conceptualization of unique narrative arcs (Satire, Drama, or Slice of Life). * Full screenplay and dialogue writing included. #### Production Details * Casting actors specifically for dialogue delivery and performance. * Location shooting in real-world environments like offices or streets. * On-location sync sound recording using lapels and booms. #### Cinematic Post * Film look processing with 2.35:1 aspect ratio and grain emulation. * Deliverables include one main Director's Cut and teasers. ### Luxury Lifestyle Commercial Full-scale production for TVC or digital ads featuring a 10-15 person crew, RED/Arri cinema cameras, and premium color grading. Typically ₹5.5-8.5L per project (estimate) #### Pre-Production * Detailed visual storyboarding and shot division. * Casting premium models and coordinating with wardrobe stylists. * Technical scouting of locations like hotels or resorts. #### Production Setup * Directed by Ashish Gurbani with a dedicated Senior DOP. * Equipment: RED or Arri Alexa Mini with cine lenses. * Crew: Full unit including Gaffer, Art Director, and Makeup Artist. * Lighting: Heavy setup (Skypanels/HMIs) for cinematic looks. #### Post-Production * Narrative editing with licensed music curation. * Studio-level DI color grading for rich skin tones and product matching. * Professional sound design and audio mixing. ## About Commercial & Film Direction ### Turning Ideas Into Moving Pictures I’m all about taking a spark of thought and turning it into something that feels real and alive on screen. My journey started with photography, now I’m obsessed with the whole process of directing films - from that first rough idea to the final cut. ### My Style: Clean, Cinematic, No Fuss Ten years in luxury photography have shaped how I see things. I lean into a cinematic brand storytelling approach - visuals that pop, stories that make sense, and a clean finish. I don’t do messy. Whether it’s capturing the vibe of a luxury product video campaign or telling a quirky story, I’m in it for the details. ### How I Work - I start with the core concept, figuring out how to make it hit on screen. - I pull together ace teams - DOPs, ADs, editors, stylists, you name it. - I run with projects end-to-end. Could be a simple shoot, could be madness in Prague - I’m game. Collaboration is a big deal for me, especially with agencies. The goal: make your film fit perfectly with your bigger brand story. ### What I Direct - Brand commercials, digital film production for lifestyle brands, luxury goods, fashion, and beverages. - Creative short films - like my comedy “CHIPS TO DIE FOR,” all about agency life, where I did everything from script to screen. Directing Salman Khan for Jacob & Co was wild - honestly, a massive moment for me. If you’ve got a story to tell, I’m ready to make it happen. ## Highlights Browse through Ashish Gurbani's best work. ### [Featured](https://mytribe.in/ashishgurbani/commercial-film-direction/featured) - ![Directing Salman Khan for the Jacob & Co. timepiece collaboration was a milestone moment. This shot captures the calm focus of the set, a culmination of meticulous planning for a high-stakes celebrity and luxury brand campaign. It represents my ability to deliver under pressure while working with top-tier talent.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d0def09b-e9d7-430e-abf0-88778f7d9c8b) - [Video: This brand film for The Westin Goa and Marriott Bonvoy captures the essence of a luxury beach escape. My direction focused on creating a clean, cinematic feel that tells a story of relaxation and freedom. This is a prime example of the lifestyle brand storytelling I specialize in, from concept to final cut.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ae60423d-1175-4c43-b972-b59b0892ea6e) - [Video: This is the trailer for my first short film, "CHIPS TO DIE FOR," a project I wrote, directed, and produced. Shot in Prague, it's a satirical look at agency life and creative burnout. It showcases my ability to develop a narrative from a simple idea and manage the entire filmmaking process from start to finish.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96c6d15a-c56b-48a5-bfbf-489f8c3d70da) - ![We created this modern interpretation of 'The Last Supper' for a hotel shoot, going beyond the original brief. This image demonstrates my skill in directing a large group of actors to create a specific, complex mood. It highlights my experience in conceptual photography and managing a full production team, including stylists and set designers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/478a3a65-245f-4518-bd8d-cd2066c19c5a) - [Video: This reel takes you behind the scenes on various shoots, from studio sessions to travel assignments. It shows the energy, teamwork, and collaboration that are central to my process. You get a glimpse of the planning, the on-set direction, and the partnership with my crew that makes it all happen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2cf68605-8ed6-4586-8a98-dee467cb8920) ### [Brand & Commercial Films](https://mytribe.in/ashishgurbani/commercial-film-direction/brand-commercial-films) - [Video: For this Marriott Bonvoy project with The Westin Goa, the goal was to evoke the feeling of a perfect beach day. I directed the film to capture the light, movement, and atmosphere of the location, resulting in a piece that feels both aspirational and authentic for hospitality and travel marketing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ae60423d-1175-4c43-b972-b59b0892ea6e) - ![This portrait of Salman Khan was part of the exclusive campaign for his timepiece collaboration with Jacob & Co. and Ethos. As the director and photographer, my role was to capture a look that was both powerful and approachable, aligning with the luxury watch brand's image and the celebrity's persona.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d0def09b-e9d7-430e-abf0-88778f7d9c8b) ### [Creative Storytelling: Short Films](https://mytribe.in/ashishgurbani/commercial-film-direction/creative-storytelling-short-films) - [Video: The official trailer for "CHIPS TO DIE FOR," my debut short film. I wanted to create a quirky, relatable story about the pressures of the creative industry. This trailer gives you a feel for the film's comedic tone and visual style, which we developed on location in Prague.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96c6d15a-c56b-48a5-bfbf-489f8c3d70da) - ![The official poster for my short film, "CHIPS TO DIE FOR." The image of the main character walking alone captures the central theme of a creative professional searching for inspiration. This single frame was designed to tell a story and entice viewers to watch the full film.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7225224f-0c4f-433c-a8ca-276ae652c34b) ### [Conceptual Shoots & Talent Direction](https://mytribe.in/ashishgurbani/commercial-film-direction/conceptual-shoots-talent-direction) - ![This "Last Supper" inspired group shot was a complex scene requiring precise direction for seven individuals. I worked closely with each person to stage a moment that felt natural yet highly stylized, showcasing my ability to manage large casts and create compelling narrative imagery for hospitality and lifestyle campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/478a3a65-245f-4518-bd8d-cd2066c19c5a) ### [Behind the Scenes: The Process](https://mytribe.in/ashishgurbani/commercial-film-direction/behind-the-scenes-the-process) - [Video: This montage offers a glimpse into my work life, showing the gear, the locations, and the incredible team I work with. You can see the process of setting up shots, directing talent, and the collaborative energy on set that is essential for creating high-quality commercial and film projects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2cf68605-8ed6-4586-8a98-dee467cb8920) ## Meet your expert [Ashish Gurbani](https://mytribe.in/ashishgurbani) ### My story So, picture this - I get a call to shoot Salman Khan. I’m thinking, is this a prank? Nope, next thing I know, I’m briefing him, heart racing, then just zoned in. That’s one for the books. Fast-forward to Prague, I’m munching chips, and boom - I end up making my first short film, 'Chips to Die For.' Manhattan, 2019, people rushing everywhere, I shoot a series called 'Unfree.' Inspiration just hits me in the strangest ways. For me, it’s the odd moments and wild ideas that keep things real. ### My work - **What I Do**: I shoot luxury product photography, whiskey advertising shoots, dramatic jewelry photography, fashion and hotel campaigns. Also, I direct short films. - **How I Work**: It’s all about the concept. I obsess over details - lighting, mood, getting that perfect shot, even if it takes days. - **Luxury Is My Jam**: Give me shiny rocks, liquid gold, fine leather. I love making bold, dramatic shots that pop. - **Team Effort**: Never solo. My team’s got stylists, makeup artists, assistants. We vibe, we create magic. - **Best Clients**: Clients with vision are my people. I’ll dig deep, follow the brief, maybe even find something wild outside it. ## More services from Ashish Gurbani - [Advertising & Campaign Photography](https://mytribe.in/ashishgurbani/advertising-campaign-photography) · ₹60K-3L per shoot day (estimate) - [Luxury Product Photography](https://mytribe.in/ashishgurbani/luxury-product-photography) · ₹15-60K per product (estimate) ## Book To book Ashish Gurbani, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Commercial%20%26%20Film%20Direction%20by%20Ashish%20Gurbani.)