---
title: "Luxury Watch Photography: Expert Product Shoots for Timepieces"
description: "Professional luxury watch photography in India. Expert light sculpting for dials and metals. No CGI, just pure detail for your watch brand or collection."
canonical: https://mytribe.in/ashishgurbani/advertising-campaign-photography/time-in-focus-luxury-watch-photography
last_updated: 2025-09-26
---

# Luxury Watch Photography: Precision Light Sculpting

Tribe Verified · Precision photography on Hasselblad 100MP systems.

By [Ashish Gurbani](https://mytribe.in/ashishgurbani) · Studio in Pune; Travels across India for shoots · ₹45K Per Day (8 Hours) (estimate)

Part of [Advertising & Campaign Photography](https://mytribe.in/ashishgurbani/advertising-campaign-photography). [View full gallery](https://mytribe.in/ashishgurbani/advertising-campaign-photography/gallery)

I don't rely on CGI to make a watch shine. Every dial texture, metal edge, and sapphire glass curve is captured live through precise, manual light sculpting.

## Photos and videos

- ![A wider shot from the Jacob & Co campaign with Salman Khan. It captures the full context of the collaboration, showing the celebrity endorsement that makes this a milestone project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d0def09b-e9d7-430e-abf0-88778f7d9c8b)
- ![This intense close-up from the Jacob & Co campaign puts the focus squarely on the colorful, detailed watch face, using Salman Khan's star power to draw the eye directly to the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd0a3759-e8a1-4117-8a17-79ba5ce06a4f)
- ![This Rado Diastar was the most challenging mirror watch I've ever photographed. It's all glass and metal with a mirror-finish ceramic case, but with careful lighting, we created a dramatic, 3D-like effect with golden shades.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d519163b-fe30-468e-a2f8-25c5d144d6ca)
- ![A watch par excellence! This is a detailed macro shot of a Longines timepiece, focusing on the brilliant blue dial and the contrast between the brushed steel and polished gold elements.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ad858eb-0319-4c8e-8856-1a4db0bb049a)
- ![A full view of the two-tone Longines watch. The lighting is designed to showcase the luxurious combination of gold and steel, highlighting the watch's sporty yet elegant design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/95a4e3e0-1322-4bec-b53b-15ce25385f28)
- ![Time is a piece of art. This Maurice Lacroix watch, with its textured blue dial and integrated bracelet, is a perfect example. The lighting brings out the waffle pattern and the sharp edges of the case.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/85e5bf3d-e336-40d0-966f-831c29ee6779)
- ![A moody, futuristic shot of a Tissot watch. The creative use of pink and blue lighting gives the image a cyberpunk feel, highlighting the watch's sporty design and glowing details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3fa1a4b2-6330-47dc-8faa-4161440d7bfb)
- ![Make sure you glow for the Monday blues! This Tissot watch was shot under UV light to showcase its impressive lume, making the hands and markers pop against the dark dial.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/054eb206-77ec-4140-b4c1-876ef3e9ea54)
- ![This was my most challenging shot of the year. The double-domed glass on this Argos Olympus watch acts like a mirror, but with careful thinking, we cracked the lighting to capture the beautiful checkered dial without unwanted reflections.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9ca8ba9a-e458-4e94-a0dc-fb838b8c0f31)
- ![Another shot from the challenging Argos Olympus series. This one features a black dial with a subtle circular pattern, captured with precise lighting to avoid reflections and highlight the texture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fd976532-549a-4572-b410-29ed4ec4461c)
- ![The red and gold Argos Olympus watch. The lighting here is designed to bring out the rich, jewel-toned red of the dial while keeping the gold accents bright and clean.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dd32e2f4-8fdc-4dea-9183-b6e2ffaeb0f9)
- ![A different angle of the chocolate-colored Argos watch. This view shows the elegant curve of the case and the texture of the suede strap, providing a more complete look at the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67c518f7-9335-4b85-900f-5b1adf316c73)
- ![On metal planets. This creative shot for Argos places the watch on a reflective surface, creating a dramatic reflection that gives the composition a sense of scale and grandeur.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8535e620-e705-4e75-b3b7-5140fb6f7879)
- ![Some fun with an Argos watch, using a deep blue light to create a moody and mysterious atmosphere. This highlights the watch's form and the subtle texture on the dial in a more artistic way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d7f3cbb-7ac0-4234-8100-9dccb5310135)
- ![An outer space experience with Argos. The concept was to welcome people to the world of Argos by imagining it as a planet. This image brings that thought to life, combining the watch with a starry background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54c72bff-5169-43c4-b3c7-d22846cecd13)
- ![The golden lineup. This shot for Argos showcases three different colorways of their watch, arranged to highlight the sunburst dials and the warm tones of the cases.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9504c60c-81f2-483a-930f-29e7a767c020)
- ![When Argos sent this Olympus collection, I was zapped by the challenge. This lifestyle shot places the watch in a natural, warm setting, contrasting the cool metal with the rich texture of wood and leather.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/46406bc9-1e42-47ab-94cf-8773527f4a3e)
- ![Joining the Coldplay trend, my way. This creative composition for Argos watches feels like they are floating off the pages of a book, telling timeless tales in technicolor.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12032c50-214c-4a50-98e5-4052b6fee3c6)
- ![All in the heart. This shot for Argos uses geometric shapes and stark contrast to frame the watch, drawing the eye directly to the intricate gold and black dial.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8b25c153-2b90-4f05-9697-4cbd6c7b72ca)
- ![Our most recent project with timepieces for the proudly Made in India brand, Argos. This shot uses a triangular frame to create a strong, graphic composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09a46a0a-b6fa-47b2-a07a-27ee26ad3860)
- ![A flat-lay composition for Argos, showing the watch alongside technical drawings. This concept connects the final product to the precision and design process behind its creation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43bd116c-c352-49d9-b805-6cfe07e9a731)
- ![This lifestyle shot for Argos places the watch in a work-from-home setting. It shows the product as a stylish part of a modern professional's daily life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d1794ccd-c3a2-48bf-91a6-eead68bdbbb9)
- ![Time is golden, literally. This shot of a gold Argos watch with a suede strap was tricky because the strap absorbs all light. We used careful lighting to create a warm glow around the case.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/51cd3192-d4cc-498f-86b7-add613a9cb89)
- ![A graphic composition of Argos watches, focusing on the vibrant yellow dial. The repeating pattern creates a visually interesting image that showcases the product line.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d3bd981-f8b5-4cc2-b984-6e32f48f7d6c)
- ![A group shot showing the variety in the Argos watch collection. The composition uses depth of field to highlight the hero product in the center while teasing the other available styles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2c36548c-81ed-4544-a282-dac500860441)
- ![Up close and ticking. A macro shot of an Argos watch, focusing on the beautiful sunray dial and the reflection on the polished case. Pure photography, no AI.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/37a1ae52-27e6-4b99-a90a-d1c160857256)
- ![Another extreme close-up, this time playing with the reflection between two Argos watches. This abstract shot highlights the quality of the finish and the warm golden tones.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2014bc4a-9b5a-47be-ba5c-6d6290c5d5ea)
- ![Tick tick boom! A sweet campaign for Legacy Collective and Jaipur Watch Company. This shot captures the watch in a simple, elegant setting that highlights the unique floral design on the dial.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21baba89-24be-4f8a-8d26-6805bf00b3a5)

## About Time in Focus: Luxury Watch Photography

Watches are essentially tiny, complex mirrors. Photographing them isn't just about pointing a camera; it is a battle against unwanted reflections. For pieces like the Rado Diastar or the double-domed Argos Olympus, I spend hours mapping the light to neutralize glare while accentuating the dial texture. My studio setup involves tethering to a large monitor, allowing us to see exactly how the light catches the metallic indices in real-time, ensuring we get the perfect hero shot without needing a single digital cheat.

### The Science of the Shine

When you are shooting luxury timepieces, the goal is to make the viewer feel the weight and quality of the materials. My approach centers on 'light sculpting.' I don't just light the watch; I light the space around it to create defined, sharp reflections on the bezel and lugs. Whether it is a brushed steel finish or a polished ceramic case, the lighting setup is adjusted for every single millimeter of the watch face.

### Why No CGI?

I believe in the texture of reality. While CGI is common, it often lacks the soul of a real photograph. When I shoot a brand like Tissot or Longines, I use medium format cameras like the Hasselblad X2D. This captures 100MP of detail, from the micro-stitching on a leather strap to the deep, grain-like texture of a waffle dial. You cannot fake that level of depth.

### The Process

1. **Briefing:** We define the mood. Are we going for a moody, cyberpunk aesthetic with UV light, or a clean, sunlit macro shot?
2. **Reflection Control:** This is the bulk of the work. I position specialized diffusers and scrims to shape the light and kill the unwanted reflections on the curved glass.
3. **Tethering:** We connect to a high-resolution monitor. You see what I see. We make tweaks to the focus and light intensity live, ensuring the final image is exactly what your brand campaign requires.

### Let’s Get Technical

I frequently use focus stacking to ensure that even at extreme macro ranges, the entire depth of the watch face—from the hands to the date window—is tack sharp. If you need billboard-ready visuals for a high-end watch launch, my Pune studio is equipped to handle the entire production.

## About Ashish Gurbani

I’m Ashish. I treat every timepiece as a piece of architecture, not just an accessory. If a watch has a soul, my job is to make it visible on screen.

[See all of Ashish Gurbani's services](https://mytribe.in/ashishgurbani)

## More from Advertising & Campaign Photography by Ashish Gurbani

- [Featured](https://mytribe.in/ashishgurbani/advertising-campaign-photography/featured)
- [The Art of the Pour: Beverage & Bottle Campaigns](https://mytribe.in/ashishgurbani/advertising-campaign-photography/the-art-of-the-pour-beverage-bottle-campaigns)
- [Storytelling Through Style: Fashion & Editorial](https://mytribe.in/ashishgurbani/advertising-campaign-photography/storytelling-through-style-fashion-editorial)
- [The Brilliance of Detail: Jewelry & Accessory Campaigns](https://mytribe.in/ashishgurbani/advertising-campaign-photography/the-brilliance-of-detail-jewelry-accessory-campaigns)
- [Sculpting with Light: Beauty & Fragrance](https://mytribe.in/ashishgurbani/advertising-campaign-photography/sculpting-with-light-beauty-fragrance)
- [Capturing the Experience: Hospitality & Lifestyle](https://mytribe.in/ashishgurbani/advertising-campaign-photography/capturing-the-experience-hospitality-lifestyle)
- [Behind the Lens: The Process & The Team](https://mytribe.in/ashishgurbani/advertising-campaign-photography/behind-the-lens-the-process-the-team)
- [Modern Form: Tech & Electronics Photography](https://mytribe.in/ashishgurbani/advertising-campaign-photography/modern-form-tech-electronics-photography)

## More services by Ashish Gurbani

- [Commercial & Film Direction](https://mytribe.in/ashishgurbani/commercial-film-direction)
- [Luxury Product Photography](https://mytribe.in/ashishgurbani/luxury-product-photography)

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## Book

To book Ashish Gurbani, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Ashish%2C%20I%20saw%20your%20watch%20photography%20work%20on%20mytribe.%20I'd%20love%20to%20discuss%20a%20shoot%20for%20my%20brand.)