--- title: "Artbeats | Our Story, Slow Fashion Process & Wearable Art" description: "Discover the story behind Artbeats. We create hand-illustrated, slow fashion pieces where art meets clothing. Every garment is a wearable, soulful conversation." canonical: https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/our-story-process last_updated: 2026-02-10 --- # The Artbeats Story: Where Art Meets Wearable Craft Tribe Verified · Hand-drawn wearable art from Mumbai By [Artbeats by Keerthana](https://mytribe.in/artbeatsbykeerthana) · Based in Mumbai; Ships across India · ₹5,450 Per Shirt (estimate) Part of [Artisan & Designer Apparel](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel). [View full gallery](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/gallery) Peek inside the studio where canvases turn into clothing. This is how we bring slow, soulful wearable art to life, one brushstroke at a time. ## Photos and videos - [Video: Start before you’re ready. In this video, I share my thoughts on starting a brand, focusing on the art first and building everything else piece by piece. The journey is about taking that first, small, unsure step.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca067579-b6e4-47f4-a882-09f53228c291) - [Video: My art journey taught me that perfection doesn’t come from planning every detail. It comes from starting, making mistakes, and showing up anyway. This video is a reflection on that process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e2d903fc-a4ba-4e1c-9605-aead108b3832) - [Video: Being an artist today means wearing many hats. This video is a fun look at my life as a founder, from painting and designing to managing logistics and creating content. It’s a lot, but it’s the dream.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a60897d-adc1-4dfa-9da2-0f38d7aa2fb9) - [Video: Little Keerthana, the kid who loved to paint, would be so proud. This video is a grateful reflection on how my childhood dreams have taken shape in Artbeats, a brand I built with all my heart and soul.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bc688cba-ddfb-4737-a281-01b67a6167e0) - ![Art shouldn’t just hang on walls. It should live, breathe, and walk with you. This image of the Seascape Frill Top captures my core belief in creating clothing that lets you wear a story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b4507f1-dee5-44c2-b3e3-be82d2145c55) - ![I never believed art should be limited to gallery walls. This is why I started creating pieces one could wear, carry, and live with, making art accessible for everyday life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe484ffb-7a49-4abe-ad9e-aa22d9bc6838) - ![Comfortable clothes aren't stylish? I disagree. My kind of fashion feels like a hug, is artful, and holds meaning. Being well-dressed shouldn't mean being uncomfortable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e723316e-8b0d-4991-886e-3699491e888c) - !["Artists can't be entrepreneurs." Why not? Being an artist taught me how to adapt, think big, and build something from nothing. That sounds like entrepreneurship to me.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/720a074e-ebd7-4197-8036-893ecf48881e) - ![Luxury isn't about labels and trends. Real luxury is intention, craft, and something made slowly, with meaning. Here I am at a workshop, sharing my passion for thoughtful creation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/191a8a21-d9c6-4a32-8ee5-a1755116fec2) - ![Where art becomes clothing and clothing becomes art. We don't follow trends; we conceptualize, illustrate, and build every piece as a lasting expression of sustainable luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c90224dc-38b7-469a-ab38-6cf64dca939a) - ![Let's rethink what luxury is. It isn't mass-produced or trend-chasing. That's not luxury anymore. That's noise.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a7387ded-7aad-4c0d-b561-75de43946ffc) - ![Luxury is thoughtful. It's tied to people, process, and place. It’s hand-drawn prints, thoughtful stitching, and limited pieces that carry the maker's touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f927ef5c-499d-41cd-9f32-049e8447a26f) - ![At Artbeats, we embrace sustainable luxury. Slow, soulful, and intentional. Our pieces are not made to follow trends; they are made to mean something.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dbf7623a-a710-4d8a-a7e8-0e35b0bcfad0) - [Video: POV: You're walking into my studio. This video is a little tour of my happy place, a universe of messy art supplies, color, fabric, and unfinished ideas.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5484133-ca04-4176-8f38-7989b373b057) - ![We're launching our own little corner of the internet. This mood board announces our new website, a space for thoughtful design where art meets fabric and stories meet stitches.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3e2a0234-e29d-4110-b870-98d18f3a9698) - ![For conscious making and for collections that inspire. This collage celebrates the launch of our website, a home for stories that stay with you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/94552b4e-f325-43eb-9e3c-9fb522ce546c) - [Video: Art meets cart. This video gives a sneak peek of our new website, where you can explore collections, read our story, and shop directly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aa21f70c-6b1d-46f7-83c1-4d37f992da6a) - ![In a world that tells you to chase all the goals, sometimes what you really need is a slow morning. My clothes are designed for these moments of quiet reflection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d37c367a-0729-4c0d-9956-1515548ce69b) - ![Art you don't just see, you wear. Here I am in one of my own designs, a black dress with a colorful, abstract art collar that truly embodies the spirit of wearable art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/73be3856-9166-4f66-b34f-c3769c20e283) - ![Founder Diaries. This is me in the Nebula Scarf Set, a piece that makes me feel confident and creative. It’s a reminder to always be your own hype girl.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6baaca93-2d6f-461c-aade-a84b41d6632e) - ![A moment frozen in time with the legendary Sabyasachi. It was an honor to meet him while wearing my own creation, the Nebula set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/520346f9-62b5-4b66-bf74-59578264db16) - [Video: This is for the women who, in themselves, are masterpieces. This video is a celebration of women, creativity, and the pure joy of making art. Happy Women's Day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8f3e7c45-c1ff-4f2f-a740-e8ecfca4f109) ## About Our Story & Process Every piece here starts with a single sketch, not a mass-production printer. When you see those vibrant abstract collars or hand-painted panels, know they were created right here in my studio, not in a factory. This is slow fashion where each garment acts as a one-of-a-kind wearable painting, finished with intentional, mindful stitches. Art does not have to stay on a canvas. I started Artbeats in 2022 to bridge the gap between fine art and everyday clothing. My process is simple but time-consuming: I hand-illustrate every design, select sustainable fabrics like hemp and linen for their texture and durability, and oversee the stitching myself. This is not about chasing trends. It is about 'wearable storytelling.' When you pick up a trench coat or a linen shirt from my collections, you are wearing hours of thought, a bit of messy studio magic, and a commitment to keeping craft alive. We keep batches small, ensuring that what you wear feels personal, not standardized. It is an imperfect, soulful way to build a wardrobe, but it is the only way I know how to make something that truly lasts. ## About Artbeats by Keerthana I am Keerthana, and Artbeats is my way of making art mobile. I started this in 2022 because I was tired of clothes that did not have a soul. When I am not painting or managing the studio, I am finding ways to turn fabrics into stories. [See all of Artbeats by Keerthana's services](https://mytribe.in/artbeatsbykeerthana) ## More from Artisan & Designer Apparel by Artbeats by Keerthana - [Featured](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/featured) - [The Rooted '25 Collection](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/the-rooted-25-collection) - [Dresses & Co-ord Sets](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/dresses-co-ord-sets) - [Signature Art Shirts](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/signature-art-shirts) - [The Wabi Sabi & Transcendence Collections](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/the-wabi-sabi-transcendence-collections) - [The Art in the Details](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/the-art-in-the-details) - [Artbeats in the Wild](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/artbeats-in-the-wild) - [Additional Work & Past Collections](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/additional-work-past-collections) ## More services by Artbeats by Keerthana - [Corporate & Bulk Gifting](https://mytribe.in/artbeatsbykeerthana/corporate-bulk-gifting) - [Artisan Accessories & Home Decor](https://mytribe.in/artbeatsbykeerthana/artisan-accessories-home-decor) - [Fine Art & Custom Commissions](https://mytribe.in/artbeatsbykeerthana/fine-art-custom-commissions) ## Similar work from other experts - [The Story of Wasabi: Slow Fashion and Art-Inspired Design](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/behind-the-brand) by Wasabi · Contemporary Indo-Western Wear · Visit stores in Gurugram; Ships across India and internationally - [Inside My Creative Studio: How I Handcraft Your Jewelry](https://mytribe.in/freewheeling_freya/curated-gift-hampers/behind-the-scenes-my-creative-process) by Freewheeling Freya · Curated Gift Hampers · Ships across India and internationally (USA, UK, UAE, Canada & more) - [Behind the Brush: How I Create Custom Art](https://mytribe.in/creativo_paints/custom-hand-painted-apparel/behind-the-brush) by Megha · Custom Hand-Painted Apparel · Ships across India - [In the Studio: The Creative Process Behind My Art](https://mytribe.in/pragyajain.art/commissioned-fine-art/in-the-studio-the-creative-process) by Pragya Jain · Commissioned Fine Art · Created in Bengaluru studio, ships across India and the US - [Capturing the Heart of Slow Fashion](https://mytribe.in/pritiza7/fashion-editorial-photography/the-art-of-slow-fashion) by Pritiza Barua · Fashion & Editorial Photography · Shoots across NCR; Travels pan-India - [The Artist's Sketchbook: Creative Process & Inspiration](https://mytribe.in/rinipant/bespoke-custom-apparel/the-artist-s-sketchbook-process-inspiration) by Rini · Bespoke & Custom Apparel · Based in Mumbai Metropolitan Area ## Book To book Artbeats by Keerthana, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Keerthana%2C%20I%20love%20the%20art%20and%20process%20at%20Artbeats!%20I%20would%20love%20to%20know%20more%20about%20the%20creative%20journey%20or%20how%20I%20can%20get%20a%20custom%20piece.)