--- title: "Creative Direction & Campaign Shoots | Fashion Styling by Anuj Lalwani" description: "Looking for expert creative direction for your fashion campaign? Anuj Lalwani specializes in visual strategy, styling, and on-set art direction. Let's create your next brand identity." canonical: https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/creative-direction-campaign-shoots last_updated: 2025-09-21 --- # Creative Direction & Campaign Shoots Tribe Verified · Creative director for Vivo, Voylla, Damilano. By [Anuj Lalwani](https://mytribe.in/anuj_lalwani) · Studio in Hauz Khas, New Delhi; Takes projects across India · ₹15K per session (3 hours) (estimate) Part of [Fashion Design & Creative Direction](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction). [View full gallery](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/gallery) I bring your brand's vision to life through precise creative direction and expert styling. From conceptualizing mood boards to executing the final shot, I handle the narrative, lighting, and wardrobe to ensure every campaign tells a compelling story. ## Photos and videos - [Video: A black and white edit from the Damilano campaign shoot. This timeless aesthetic brings a different mood, focusing on form, light, and shadow to create a sense of classic, cinematic glamour for the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/50460cd2-c240-4126-a2a7-d943e06f1b8b) - [Video: Behind the scenes at a shoot for jewelry brand Voylla. My job as a creative director is to ensure the entire visual story comes together, from the model's expression to the lighting, to perfectly capture the essence of the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bcf0868c-e23b-4e88-935f-79d0eee58a7d) - [Video: A look from behind the camera during a shoot for Vivo. Working with a green screen requires a strong vision for the final output, as I direct the talent to interact with a world that will be created in post production.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/daddb641-c14c-420d-a3ab-f438066098ec) - [Video: That's a wrap. A successful shoot is always a team effort. Here is a moment with the entire crew after a pack up for a Vivo campaign, celebrating a day of hard work and creative collaboration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/676067f7-7b7b-48f8-b7d6-abe3ecf03486) - [Video: Directing a fashion video shoot. The goal here was to tell a story of love and connection, using the models' interaction and the golden hour light to create a soft, romantic mood that highlights the apparel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c14ea8a-5945-444c-bdc7-27902c7d9089) - [Video: Another glimpse from a fashion shoot, this time focusing on creating a relaxed yet chic vibe. The setting, wardrobe, and model's pose all work together to tell a story of effortless style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee3a23a3-f030-4fdd-b860-21742f7a10d9) - [Video: Visual merchandising is storytelling in a physical space. Here's a sneak peek of the work I did as a creative head for the new Home4U store in Gurgaon, setting up the space to create an inviting and inspiring customer experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eec3a13e-5b29-43d4-af78-b46f08d42c2e) ## About Creative Direction & Campaign Shoots I believe a great campaign is 50% vision and 50% on-set execution. I don't just pick the wardrobe; I monitor lighting, oversee the model's posture, and adjust the styling in real-time to match the mood board. When you hire me, you aren't getting someone who just selects clothes—you get a partner who knows how to build a visual narrative from a blank green screen to a finished brand identity. ### From Concept to Final Frame My creative direction process is built on the belief that fashion is about more than just aesthetics; it is about identity. Whether I am directing a high-fashion editorial or a commercial brand shoot for clients like Vivo or Voylla, my goal remains the same: to make your product the hero of the story. #### My Process * **Visual Strategy & Mood Boards:** We start with the core message. I define the lighting, the location vibe, and the color palette to ensure the output is cohesive. * **On-Set Art Direction:** This is where the magic happens. I am on-site to direct poses, expressions, and styling details. Whether we are dealing with complex post-production needs like green screen work or a natural golden-hour shoot, I ensure the talent and the crew are aligned with the creative vision. * **Style Curation:** With my background in fashion design and couture, I understand how fabrics move and drape. I curate looks that are not only photogenic but also true to your brand's personality. #### Why Creative Direction Matters Brands often struggle with inconsistency. One shoot looks modern, the next looks dated. My job is to maintain a high-fashion standard across all visual touchpoints. This applies to everything from editorial fashion campaigns to physical store experiences, like the work I did for Home4U in Gurgaon. Fashion is about flow. Dukh vi apne, sukh vi apne—the work is all mine, and I take ownership of the final result. I travel across India for projects, and I am always ready to translate your ideas into a visual language that your audience connects with. ## About Anuj Lalwani Hi, I'm Anuj. Fashion is my playground, and I love finding that perfect balance between Indian craftsmanship and global trends. Whether I'm on a green screen set in Delhi or capturing the golden hour for a campaign, I'm just here to make sure you and your brand look your absolute best. [See all of Anuj Lalwani's services](https://mytribe.in/anuj_lalwani) ## More from Fashion Design & Creative Direction by Anuj Lalwani - [Featured](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/featured) - [Indian Couture & Bridal Styling](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/indian-couture-bridal-styling) - [Contemporary Indian Menswear](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/contemporary-indian-menswear) - [Fashion Show Curation & Jury Duty](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/fashion-show-curation-jury-duty) - [Mentorship for Emerging Designers](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/mentorship-for-emerging-designers) - [Awards & Industry Recognition](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/awards-industry-recognition) - [Global Inspiration: A Stylist's Travels](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/global-inspiration-a-stylist-s-travels) - [Press, Features & Networking](https://mytribe.in/anuj_lalwani/fashion-design-creative-direction/press-features-networking) ## More services by Anuj Lalwani - [Fashion Styling](https://mytribe.in/anuj_lalwani/fashion-styling) - [Fashion Coaching & Mentorship](https://mytribe.in/anuj_lalwani/fashion-coaching-mentorship) ## Similar work from other experts - [Creative Direction and Visual Storytelling for Brands](https://mytribe.in/stylebykayal/fashion-brand-consulting/creative-direction-visual-storytelling) by Kayal · Fashion & Brand Consulting · Online consulting available; Travels across India & Studio in Santacruz West, Mumbai - [Creative Direction and Fashion Campaign Styling](https://mytribe.in/vikramsethstylist/personal-styling-image-consulting/brand-campaigns-creative-direction) by Vikram Seth · Personal Styling & Image Consulting · Online consultations; In-person sessions across Delhi - [Commercial Campaign Direction](https://mytribe.in/gauravbhatiaa/creative-direction-styling/commercial-campaign-direction) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Brand Campaigns: From Concept to Content](https://mytribe.in/manishashrotriya/social-media-marketing-management/brand-campaigns-from-concept-to-content) by Manisha Shrotriya · Social Media Marketing & Management · Available online and for projects across Mumbai Metropolitan Area - [Conceptual & Editorial Campaign Styling](https://mytribe.in/rahulsingh_styling/fashion-brand-consulting/conceptual-editorial-campaigns) by Rahul Singh · Fashion Brand Consulting · Available online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and Mumbai - [Designer and Brand Campaign Photography](https://mytribe.in/vipingaur/commercial-fashion-photography/designer-brand-campaigns) by Vipin Gaur · Commercial & Fashion Photography · Shoots across India; Studio in Panaji ## Book To book Anuj Lalwani, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Anuj%2C%20I%20saw%20your%20Creative%20Direction%20%26%20Campaign%20Shoots%20work%20on%20mytribe.%20I'd%20like%20to%20discuss%20a%20project%20for%20my%20brand.)