---
title: "Exhibition & Pavilion Design for Engaging Trade Show Booths - mytribe"
description: "Need standout Exhibition & Pavilion Design? We create striking, conceptual trade show booths and stalls that translate your brand's story into an immersive visitor experience. Hire an expert architect on Tribe to design a space that captivates and engages."
canonical: https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design
last_updated: 2025-09-16
---

# Exhibition & Pavilion Design in New Delhi

By [Ajay Nirmal Architects](https://mytribe.in/ajaynirmal_architects) · We design exhibition stalls and pavilions that turn your brand story into a custom-built space, handling everything from concept to on-site assembly even on tight deadlines.

## Locations

Projects across India; Visit office in Malviya Nagar

### Travels to

- Takes projects across Delhi NCR (National Capital Region, National Capital Region)
- Takes projects across India (India, India)

### Visit at

- Office at Malviya Nagar, New Delhi (projects across Pragati Maidan, Saket, Hauz Khas, Greater Kailash, South Extension, Vasant Kunj)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Large-Scale Brand Pavilion

Massive layout (1,500+ sq.ft) utilizing heavy steel fabrication for double-height volumes (4-6m), VIP zones, and high-capacity circulation aisles.

Typically ₹2,500-3,600 per sq. ft. of floor area (estimate)

#### **Heavy Structure & Scale**
*   **Volumetric Design:** Utilization of maximum hall height (4m-6m) including domes, arches, or massive bulkheads.
*   **Steel Framing:** Use of MS (Mild Steel) fabrication for large spans and heavy overhangs, clad with ply/MDF.
*   **Finishes:** Airless spray painting or large-format laminate cladding for consistent coverage over huge surface areas.

#### **Visitor Management**
*   **Layout:** Socio-interactive aisles designed for heavy footfall and distinct VIP discussion enclaves with sofa seating.
*   **Decor:** Integration of artificial vertical gardens, planter boxes, and experience zones for product interaction.
*   **Furniture:** Bulk rental of 10+ meeting tables and multiple lounge clusters.

#### **Site Logistics**
*   **Manpower:** Deployment of large-scale labor teams (50+ personnel) for execution within 48-hour windows.
*   **Compliance:** Structural stability certification for double-height structures and fire-retardant paint application.

### Corporate Experience Center Stall

Mid-sized stall (500-1,200 sq.ft) with defined zones (reception, meeting, pantry), laminate wall cladding, and one central architectural feature element.

Typically ₹2,800-4,000 per sq. ft. of floor area (estimate)

#### **Architecture & Layout**
*   **Zoning Strategy:** Separation of reception desk, open display areas, semi-private meeting lounges, and concealed pantry.
*   **Feature Element:** Construction of one major structural hook, such as a tapering entrance wall or central sculpture.
*   **Wall Height:** Standard 8-10ft walls with straight lines and structural stability.

#### **Cladding & Branding**
*   **Wall Finishes:** Extensive cladding using Laminates/Veneers (labor included) or Texture Paint application.
*   **Signage:** Backlit acrylic 3D logos on fascia and reception counters; vinyl graphics for product specs.
*   **Flooring:** Raised platform with laminate flooring or heavy-duty exhibition carpet.

#### **Utilities & Furniture**
*   **Meeting Setup:** Rental of 3-5 sets of standard white shell chairs and tables.
*   **Pantry:** Basic shelving and electrical points for coffee machines/dispensers.
*   **Lighting:** Truss-mounted general flood lighting (Metal Halide/LED) combined with wall-wash spots.

### Boutique Art Installation Stall

Compact stall (150-400 sq.ft) featuring complex curved carpentry, gallery-grade track lighting, and premium finishes like metallic paint or textured wallpaper.

Typically ₹3,800-5,500 per sq. ft. of floor area (estimate)

#### **Concept & Structure**
*   **Bespoke Design:** Creation of unique non-standard shapes (arched vaults, abstract waveforms) rather than box structures.
*   **Complex Carpentry:** Fabrication using flexi-ply and MDF to achieve curved walls and tapering partitions.
*   **Flooring:** 4-inch raised wooden platform finished with plush carpet or premium vinyl.

#### **Premium Finishes**
*   **Surface Treatment:** Application of high-end textured wallpapers, metallic paints (Gold/Brass accents), or Duco-finish.
*   **Glassware:** UV bonded glass cases or custom vitrines for high-value items like jewelry.

#### **Lighting & Display**
*   **Gallery Lighting:** High-density rental of focus track lights (COB) and decorative feature chandeliers.
*   **Furniture:** Rental of 1-2 sets of premium lounge furniture (velvet finishes/marble tops).
*   **Logistics:** Rush execution labor for 24-36 hour turnaround and complete post-event dismantling.

## About Exhibition & Pavilion Design

### How I See Exhibition Spaces

Exhibition stalls aren’t just boxes to fill. I treat every booth or pavilion as a short-lived piece of architecture that sticks in people’s memory. For me, it’s all about translating your brand’s vibe into a space people actually want to be in, whether you want grandeur, calm, or just pure curiosity.

### My Process

- Everything starts with your story. I go deep into your brief before sketching a single line.
- The core idea comes first. Sometimes it’s inspired by emotion, sometimes by something quirky, like a conveyor belt’s rhythm.
- I use shapes and materials to guide how people move and interact. Stuff like bold curves, walls that pull you in, or clever lighting.
- Texture matters. Veneer, brass, painted surfaces—they all play their part in building your brand’s story.

### Working Under Pressure

Exhibitions move fast. I’m used to tight timelines and big asks.
- Delivered 7 stalls (12,000 sq ft) in 36 hours for one event.
- Built a luxury brand pavilion start-to-finish in under three weeks, with on-site assembly in a day.

### Projects I’m Proud Of

- For a plywood brand, designed a pavilion with bold mass/void elements for a grand entrance and interactive aisle. 
- Created a luxe, minimal setup for a jeweller using off-white, brass, and wood so the jewellery stood out.
- Turned a tiny booth into an art piece with a funky backwall, moving pedestals, and dramatic lights—small but impossible to miss.

### What I Offer

- immersive exhibition experience
- custom trade show booth design
- brand pavilion concepts

I’m all about making each space a real extension of you, not just a display. If you want something that actually gets noticed, that’s my scene.

## Highlights

Browse through Ajay Nirmal Architects's best work.

### [Featured](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/featured)

- ![For Safelam Laminates, we designed this 99 sq.m pavilion with curvilinear volumes that create an organic and refined visitor journey. The flowing wooden structures and strategic lighting guide guests through the space, inviting exploration of the product displays.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2099120c-2fb3-411d-9b5c-420aee911395)
- ![The design for Ambica's 110 sq.m exhibition stall was inspired by the rhythmic motion of a conveyor belt. We translated this industrial aesthetic into an elegant architectural form, with waves rippling around the fascia to suggest dynamic movement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe12b205-1fb5-47e4-a168-6586e00444fe)
- ![We created a luxurious and minimal exhibition space for Villandi Jewellers at Bridal Asia. The design uses an off-white palette with brass and wood accents, ensuring the intricate jewellery pieces remain the primary focus within the elegant display cases.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/764e8797-4f2a-41ce-8371-f7c004e6679b)
- ![This 220 sq.m exhibition space for Virgo features a striking interplay of materials and volumes. A vibrant red lattice wall serves as a focal point, complemented by wood-clad structures and defined seating areas for visitor discussions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68bc65b6-6e72-4388-92fa-bee4cfb892af)
- ![For a compact 15 sq.m space for Pllum Legno, we moved beyond a typical pavilion to create a dynamic art installation. The design uses an abstract backdrop and dramatic lighting to highlight the veneer products as sculptural objects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59d2244f-eb64-417f-828d-785bd7933b4b)
- ![The fascia for Realply's 240 sq.m exhibit was a composition of multiple masses and voids. We used a juxtaposition of light and dark veneer finishes to create a sense of intrigue and grandeur, drawing visitors into the main aisle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4279ab09-7704-4770-a775-4a8f399b0e07)
- ![Inside the Safelam pavilion, product displays are integrated directly into the curved walls. This image shows a visitor interacting with the laminate samples, demonstrating how our designs encourage a tactile and personal experience with the brand's offerings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2af26faf-d691-4712-af77-ae6db8dfc568)
- [Video: In this video, our principal architect, Ajay Nirmal, provides a tour of seven exhibition stalls we designed and built in just 36 hours for Matecia. We discuss how each design reflects the unique identity and story of the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a7c1a4da-1a12-49af-a902-6849d56357e5)

### [Curvilinear & Organic Forms](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/curvilinear-organic-forms)

- ![The entrance to the Safelam Laminates pavilion was designed to be open and inviting, with layered curvilinear walls creating a sense of depth. The strategic placement of bamboo and a large screen balances the natural and digital elements of the brand story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d78d867-1ab4-4a15-bafc-8fdaf5f4a031)
- ![This view showcases the interior of the Safelam stall, where flowing, wood-clad partitions create distinct zones for product displays and client meetings. The soft curves and warm lighting establish a sophisticated and welcoming environment for this laminate company.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c723dea8-c858-4a49-b0bb-8e6e0b6a08cf)
- ![Wavy, sculptural forms made from the brand's own laminate product stand at the entrance of the Safelam booth. This creative use of material immediately communicates the product's versatility and the brand's design-forward approach.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a0f973ea-7632-4283-b015-3df1c713f00d)
- ![A close-up of the product display area within the Safelam pavilion, where laminate samples are presented on curved walls under focused spotlights. The tagline "Texture Redefined" is integrated into the architecture, reinforcing the brand message.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f1c21b79-5ab7-4ee7-9b6f-72ffba2fa430)
- ![This wide view of the Safelam booth highlights the various display techniques used, from circular samples to larger oblong panels. The design provides multiple points of interest, encouraging visitors to explore the full range of laminate textures and colors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4ffd54f1-e276-4ee2-a5d3-2a458f6ce12d)
- ![The central pavilion for E3 and Skydecor acts as a striking anchor point within the 500 sq.m space. Its curvilinear design, finished in deep red and wood tones, creates a dynamic hub for interaction and branding.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e9d18c9b-c544-42c7-9b45-4c586e18c3d4)
- ![An interior view of the E3 and Skydecor exhibition space, showing how different zones are created using varied color palettes and architectural forms. The design includes a mix of open discussion areas and more intimate meeting nooks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34e5fa2b-f7f7-4f6b-a6ba-41aa6463ee3f)
- ![A large, artistic wall installation made from the client's laminate products serves as a major focal point in the E3 exhibition space. This piece demonstrates the creative possibilities of the material in a visually compelling way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1cfdee0-8a58-4c87-b2ab-77e3eb866957)
- ![The exterior facade for the Skydecor portion of the exhibition stall features a more classical design with window-like frames. This approach creates a welcoming, storefront-like appearance that invites visitors inside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e9b80ff-3871-4770-8750-5e77083d68c3)
- ![Inside the Ambica exhibition stall, we designed a gallery-like space for displaying decorative and solid papers. The products are hung like works of art, allowing visitors to appreciate the textures and finishes in a calm, curated setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba622cd8-e797-4594-98b9-c181260f1531)
- ![A visitor examines the suspended wood panel samples at the Ambica stall. This interactive display method allows for close inspection of the products and adds to the industrial yet elegant aesthetic of the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f8df4196-e760-4948-bd04-0c2aa470bc5b)
- ![The Trustlam exhibition stall was designed to feel like a tribal sanctuary, using primitive forms and natural materials. This reception area features a curved counter and layered wall panels that showcase the brand's laminate products.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e9ce4a4c-cdd0-48ef-9482-5eabf0cef127)
- ![This view of the Trustlam stall highlights the use of green walls and organic shapes to create a welcoming atmosphere. The design seamlessly integrates branding, product displays, and comfortable seating areas for client conversations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d2c24cad-7da4-4c1b-bb33-3d7d6bd63e70)
- ![A wider perspective of the Trustlam pavilion shows the open and interactive layout. Sculptural pillars and an overhead trellis with hanging plants define the space without closing it off, encouraging visitor flow from all directions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6aa2d49-7df2-4858-aa83-64f15e7f290c)
- ![The exterior of the Trustlam stall features a bold combination of concrete-textured curvilinear walls and a striking red central element. This juxtaposition of materials and forms creates a memorable and modern facade.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/724f1ef4-be1c-405a-8d9c-d44928584688)
- ![The entrance to the Trustlam pavilion is designed to be open and accessible, with clear branding and a glimpse of the inviting interior. The design uses a mix of wood, concrete textures, and greenery to reflect a modern yet earthy brand identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/28b9acd0-70c7-4b4e-bc4b-a1b500366d89)

### [Bold Geometric Structures](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/bold-geometric-structures)

- ![The entrance to the Virgo exhibition stall is marked by a dramatic, tapering red form that funnels visitors into the space. This bold geometric element acts as a powerful landmark within the busy exhibition hall.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba4806d7-70d8-420b-9700-e40826526429)
- ![A key feature of the Virgo stall is this domed, rib-like wooden structure that creates a semi-private meeting space. It offers a fascinating contrast to the more angular elements of the pavilion design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bc838084-db4f-443b-b905-6f5fe35cba3c)
- ![The long facade of the Virgo stall showcases the brand's identity with a bold red wall and large-scale graphics. The design uses translucent panels and strong vertical lines to create a visually engaging and impressive presence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6602791c-22cb-4b77-8070-690d8c34ebd0)
- ![This interior view of the Virgo pavilion shows how the overhead structural elements and pillars define the space. The combination of wood textures and red accents creates a cohesive and branded environment for meetings and product displays.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cc707f41-ba7c-4b6d-a97e-baaae5b41ce6)
- ![The interplay of light and shadow on the geometric volumes of the Virgo stall. The use of pendant lights and spotlights highlights the architectural details and creates a warm, inviting atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6323df62-6628-4879-b406-e716b1489f52)
- ![A view across the main floor of the Virgo exhibition space, showing how the design facilitates visitor flow. The open layout allows for easy navigation between product displays and seating areas.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9ae841eb-d64a-4f4b-a8c1-7ca1e86e5522)
- ![This angle highlights the various product display systems integrated into the Virgo stall's architecture. The design provides a functional and aesthetically pleasing framework for showcasing laminates, aluminum, and plywood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/352103b8-4163-4e5f-a193-7d5e0544f932)
- ![For RP Plywood, we designed a 72 sq.m stall with a dramatic, unibody structure. The concept features a tapering form that opens to create entry points, finished in a textured red paint for a monolithic appearance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/822da432-af5c-4d3e-9f22-7e67b87146bc)
- ![The geometric complexity of the RP Plywood stall is visible from this angle, with faceted surfaces and a strong sense of verticality. The illuminated logo is integrated directly into the architectural form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea86bf35-02a9-4b68-aa6c-dfb301ea95bf)
- ![Inside the RP Plywood stall, a live-edge wooden table provides a natural contrast to the modern, geometric trellis wall. This area was designed for detailed discussions and reviewing product catalogues.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/794dbfb0-18a8-4a75-8e8a-169f4cf1e0b8)
- ![A detail shot of the tapered entrance column at the RP Plywood booth. The integrated planter and uplighting soften the monumental form while highlighting its textured finish.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8aab92d0-0a71-46bc-91ac-4b5cc9219c65)
- ![The angular, sculptural quality of the RP Plywood pavilion's structure is emphasized in this shot. The design creates a powerful brand statement through its unique architectural form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d23f3424-5fa0-41ba-a40a-3eae15b6daf5)
- ![The Realply exhibition space was designed around a wide, interactive central aisle lined with product displays. This linear circulation path provides a sense of grandeur and allows for a clear, organized presentation of the brand's offerings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4efc136c-6c35-48d9-9054-8bc979acfe10)
- ![Another view of the Realply aisle, showing the extensive wall space dedicated to showcasing plywood and veneer samples. The design incorporates long tables for group discussions and product comparisons.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c35bd933-d966-4467-9e4d-ba52cf8e599e)
- ![The entrance to the Realply pavilion features massive, veneer-clad volumes that create an impressive sense of scale. The clean lines and natural material finish communicate a message of quality and substance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/80a990a5-da9b-41d2-8d9f-1177b09406ab)
- ![This corner view of the Realply stall shows the powerful composition of solid masses and open entryways. The design uses a simple yet bold geometric language to define the 240 sq.m space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1ec3300d-b19b-4ba7-a7a7-5e0d03042662)
- ![We designed this pavilion-like structure for Makers Laminate, using slender pillars to support an abstract roof. The main entrance and reception desk are clearly defined by the angled architecture and prominent branding.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/467ef1cf-20ac-489d-966e-2140df08a64c)
- ![A full frontal view of the Makers Laminate exhibition stall. The open design allows clear sightlines into the booth, showcasing the central sculptural display and various meeting areas within.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/944a0dd4-dced-4fd5-beaf-f2811589c328)
- ![A central feature of the Makers stall is this twisted, sculptural column clad in the brand's laminate. It acts as an artistic focal point while also subtly demonstrating the product's application on complex forms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca99edfc-f5a0-44cf-82d7-5458acb15fc5)
- ![The open-sided design of the Makers Laminate pavilion encourages entry from multiple points. The structure uses a framework of pillars that double as display stands for large laminate samples.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3e35250-9d83-41b8-a9c7-d717e3f2f170)
- ![An interior view of the Makers stall, showing how the central sculpture anchors the space. The surrounding walls are used for product information and sample displays, with dedicated tables for client meetings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/472b45d9-7442-4fd1-96fe-4fbdfdd6650a)
- ![The exterior of the Realply stall at Matecia '23 features a massive plywood-clad volume with bold typography. This design element serves as a powerful billboard, welcoming visitors to explore the brand's collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca115efc-9610-4d8a-855d-23a91ac30fde)
- ![Inside the Realply '23 interactive zone, an industrial aesthetic was achieved with dark grey tones and exposed structures. A large green door adds a pop of color and classical detail to the otherwise modern space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a48a770-26e6-43f1-b46f-b21b75bf15c5)
- ![The interior of the Realply '23 booth combines product displays with functional meeting spaces. A live-edge table provides a rustic touch, contrasting with the organized sample walls for dyed and natural veneers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a92c742-8b8d-457b-9f3b-b85239b3ead1)
- ![This area of the Realply '23 stall showcases a range of louvers and fluted panels. The display is designed for easy comparison, while a unique rotating panel system allows for interactive product exploration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65e59c2f-353f-425c-b0d9-9e47c22f063a)
- ![A long view of the Realply '23 interior, highlighting the organized layout of discussion tables and extensive product walls. The dark ceiling and track lighting create a focused, gallery-like atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/30e382d0-e123-42f0-b853-d7985b7e81cb)
- ![The facade of the Realply '23 stall features a multi-layered display of veneer samples in a metal grid. This creates a visually rich texture and immediately communicates the brand's core product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/61d5acaa-834a-4504-8ffc-bcb4321362f2)
- ![This shot highlights the contrast between the raw, industrial grid displaying veneer sheets and the refined, classic green door. This juxtaposition was a key part of the design concept for the Realply '23 experience zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/80853d93-3142-4c9a-8ea5-55b0690606d6)
- ![A close-up of the tiered veneer display at the Realply '23 booth. The design allows for a high density of samples to be shown in an organized and aesthetically pleasing manner.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9268e41a-0f01-4134-aacc-71d20b1fcaf1)
- ![A side view of the Realply '23 exhibition space, showing how the layered facade and open aisle create an inviting path for visitors. The design effectively draws people in from the main walkway.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca46122b-ed4f-4da8-bfd0-9bba5e05e16d)

### [Luxury Retail Environments](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/luxury-retail-environments)

- ![The main entrance to the Villandi Jewellers stall at Bridal Asia '23. The design features a clean, off-white facade with elegant brass-framed glass, creating a luxurious and inviting storefront that allows glimpses of the collection inside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/46100383-e9ad-4616-a310-3464dc9e69aa)
- ![The exterior branding for the Villandi stall is subtle yet impactful, with a three-dimensional logo in gold and maroon. This detail reinforces the brand's luxury positioning before a visitor even steps inside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a1e8b13-753f-4e13-b339-76e44e57ebd4)
- ![The open entrance of the Villandi booth, framed in brass, creates a seamless transition from the aisle into the retail space. The design ensures the stall feels both exclusive and accessible.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2f6d6832-0403-4ed7-a28d-4b77bbf78780)
- ![A three-quarter view of the Villandi '23 exhibition stall, showing the clean exterior walls used for branding and campaign imagery. The design presents a polished and complete architectural presence from all angles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b615b25e-94a1-4da3-a1cb-a1bba898e0b7)
- ![An overview of the Villandi '23 interior, showcasing the arrangement of custom-designed display cases. The layout provides ample room for circulation while creating an intimate browsing experience for clients.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f0911503-8178-409b-8278-9435588e24ee)
- ![A dedicated seating area within the Villandi stall provides a comfortable space for private consultations. A green wall adds a touch of nature and texture, enhancing the luxurious and calm atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c0fdcf5-dcc1-4f33-ba49-0965c13b1fdf)
- ![The exterior corner of the Villandi booth serves as a canvas for large-format campaign photography, connecting the architectural space with the brand's visual identity and storytelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/df5cecc3-ee08-4de3-b2cb-3efe2b5cdc30)
- ![For Bridal Asia '22, the Villandi stall's corner was designed as a focal point with a carved arched vault. Finished in a deep purple from the brand's logo, it housed an exquisite piece of jewelry to attract visitors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7826539-e09f-4963-b8b8-237bb65a5eac)
- ![A visitor interacting with the corner display of the Villandi '22 stall. This feature was designed to be an attention-grabbing element that draws people in from the main aisle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2981238e-446d-4944-adcf-85fd8aa3ee98)
- ![The facade of the Villandi '22 booth featured window-like openings, giving it the feel of a high-end boutique. The design balances visibility with a sense of privacy for the clients inside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/14f81969-6813-49a4-8254-89deb1b86c25)
- ![The entrance to the Villandi '22 stall was designed with curved walls to create a fluid and welcoming circulation path. The floating roof frame adds to the sense of an open, lighter mass.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3907fefa-ecde-4b4a-a1eb-63931fca9f02)
- ![Another view of the curved entry walls at the Villandi '22 booth. The design guides visitors naturally into the main display area while maintaining an elegant and sculptural form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a35ad38b-1426-4fa3-86a4-52b8a06935b4)
- ![This angle shows how the floating roof structure of the Villandi '22 stall was supported by wooden members, creating an open and airy feeling despite being in a hotel ballroom.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/63e234dd-1882-4abe-89a1-e9055f5f364d)
- ![The custom display units for the Villandi '22 collection were designed as sleek glass boxes with brass frames. They appear to float above stone-textured storage bases, enhancing the sense of luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0da4b3f-30dc-4e06-9cf5-8179f70eac08)
- ![An interior view of the Villandi '22 stall, showing the arrangement of the custom jewellery display cases. The plush carpeting and focused track lighting create an intimate and high-end retail atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1223189f-1823-4cde-a374-853c2b6dcda0)
- ![The interior of the Villandi '22 stall was zoned for circulation, with jewellery displays on one side and a private discussion area on the other. This layout ensures a comfortable and efficient client experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/247cd9ff-9d03-44ef-87cf-02f753fc0a8c)
- ![A private discussion nook within the Villandi '22 stall, featuring a green wall and an ornate mirror. This space was designed to provide a comfortable and focused environment for making purchase decisions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2d1abd24-b35e-4406-ad7f-3d762936335f)
- ![A detail of the carved purple vault and display window on the exterior of the Villandi '22 stall. This element combines branding, architectural interest, and product showcasing in a single feature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/194a76cd-a1ce-4fdc-a592-14d8a9e1d488)

### [Art-as-Exhibition](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/art-as-exhibition)

- ![For Pllum Legno's 15 sq.m stall, we created an art installation instead of a traditional pavilion. This side view shows the dramatic lighting and sculptural display stands set against an abstract, faceted background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98af1b9d-7fcb-4a82-b581-b1876395c200)
- ![A closer look at the Pllum Legno installation, where veneer samples are presented on totems. The dramatic overhead lighting, resembling a shower of light, turns the entire space into a theatrical display.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9a18811e-9441-4c48-b97c-09c442150099)
- ![The veneer display totems at the Pllum Legno stall were designed to be viewed up close. Each stand showcases a different collection, allowing visitors to interact with the products within the art-like setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a00d568b-8d4a-4ab2-b71c-a4805349ce07)
- ![A detailed shot of the veneer samples on display at the Pllum Legno booth. The variety of textures and patterns, from wood grain to terrazzo, is highlighted by the focused lighting and clean presentation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bdd95a89-9435-4287-ae70-418ea051f407)
- ![The Trustlam '23 exhibition space was conceptualized around the idea of a 'Flame of Trust'. We designed abstract lamp-like structures that served as both architectural elements and product displays, creating an open, sculptural field.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/93b18e71-4ce0-4c05-a19f-ccede6406bbf)
- ![An interior view of the Trustlam '23 stall, where the flame-like sculptures are interspersed with seating areas. This created a unique, park-like atmosphere for client meetings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0139c7c4-0382-4bc1-8e43-3a4bd2539e40)
- ![This wide shot shows the full corner presence of the Trustlam '23 stall. The open concept and unique sculptural elements made it stand out and invited exploration from multiple directions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e46e26d6-4200-45e7-a510-0e1c5ea590ea)
- ![A visitor walks through the Trustlam '23 space, demonstrating the open and interactive nature of the design. The lamp-post sculptures are integrated with planters, adding a natural element to the abstract design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9a21daaa-a32f-41c7-b390-bddcbf1dc6fa)
- ![The reception and branding area for the Trustlam '23 stall featured geometric, multi-layered forms and bold colors. Abstract light fixtures on the wall echo the 'flame' concept of the main sculptures.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a8e2a95-9665-4ae5-9ed3-90504a770727)
- ![A dedicated meeting nook within the Trustlam '23 pavilion, set against a backdrop of geometric panels and a living wall. This space offered a semi-private area for discussions within the open-plan design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01fa0521-8a39-4ce6-a5de-f6b03d0c9bb3)
- ![A close-up of the sculptural 'flame' pillars at the Trustlam '23 booth. Clad in the brand's laminate and uplit for dramatic effect, these structures beautifully showcased the product while reinforcing the core design concept.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e4fefae-cf93-4e3c-bfc8-7039770065af)
- ![The wall display at the Trustlam '23 stall provided a more traditional showcase of the laminate collection. The clean, organized layout complemented the more abstract, sculptural elements elsewhere in the booth.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a9f95ff4-4645-4eef-b0c4-4412caefecd0)

### [The Design & Build Process](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/the-design-build-process)

- [Video: A glimpse into the rapid execution process for our projects at the Matecia Exhibition. This video shows the transformation from raw construction sites to finished, branded pavilions for multiple clients.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2895e655-9de5-4c35-9b9b-eb99457752ed)
- ![Behind the scenes at the Bridal Asia 2022 show. This image captures the initial framing and assembly of the Villandi Jewellers stall inside a luxury hotel, a process completed within a 24-hour timeframe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee63f833-3fe6-47eb-9709-c86313a8469e)
- ![The construction of the Villandi '22 stall in progress. Here, our team works on installing the main wall structures and the signature purple arched vault, showcasing the build process before the final finishes are applied.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8004bff4-0354-450a-889b-8e3dbb85cd96)
- ![Another shot from the build phase of the Villandi '22 project. This shows the raw materials and framework before the space is transformed into a luxurious jewellery boutique, highlighting the speed of our on-site execution.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8abcab35-afd3-4f74-9195-85fc7bfbd515)
- ![Our team carefully assembles the abstract, faceted backdrop for the Pllum Legno art installation. This image shows the hands-on work required to bring complex geometric designs to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/415de70a-6cba-417b-b788-0e9ef9991268)
- ![The Pllum Legno installation during the final stages of setup. The lighting grid is in place and protective coverings are still on the floor as our team makes the final adjustments before the show opens.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47595564-94db-40d2-baad-08a1b261dc77)
- [Video: This walkthrough video showcases the final, polished look of our stall designs for several brands at Matecia '24. It provides a dynamic tour of the completed spaces, bustling with visitors on show day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/57e3023f-dc32-4b8f-bc20-0115f2cbe96d)
- [Video: Part one of our "Show Day" series, revealing the finished exhibition stalls for Realply, E3 Group, and Safelam at Matecia '24. This video captures the moment our vision becomes a reality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/324e4829-8497-4c83-a24d-c557b1ca6bae)

### [Architectural Blueprints & Layouts](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/architectural-blueprints-layouts)

- ![The floor plan for the Realply Exhibition Stall at Matecia '24. This layout details the linear circulation path, the placement of product display walls, and the designated areas for meetings and discussions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f3e27452-d0c7-42ea-bbfd-52c225c3a408)
- ![This floor plan for the Realply '23 stall shows the detailed layout of the 130 sq.m space. It outlines the entry points, reception, display areas, bar, and discussion zones, ensuring a logical flow for visitors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c0b63e5-30ff-457f-b083-458b8d498e8e)
- ![The front elevation drawing for the Realply '23 exhibition stall. This technical drawing illustrates the intended composition of the facade, including the multi-layered veneer display and branding placement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/344668a8-15ea-4048-b21a-41b347e9026c)
- ![The simple and effective floor plan for the 15 sq.m Pllum Legno art installation. The layout prioritizes circulation around the central display totems, with designated entry points and catalogue tables.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b10f7b9c-aa96-428b-8979-309d141f79f5)
- ![The detailed floor plan for the 6m x 6m Villandi Jewellers stall at Bridal Asia '23. The layout shows the strategic placement of high displays, a private meeting room, and a console table to manage visitor flow.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c1564063-3f70-40d1-ae17-2cdf56c2d0c5)
- ![An elevation drawing for the Villandi '23 stall, illustrating the design of the exterior facade. This plan shows the intended proportions of the entrance, display windows, and branding elements.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d41b54a7-3c5d-4bd9-9f1d-cf8189c34f88)
- ![The floor plan for the Villandi '22 exhibition stall. This drawing clearly defines the two main zones: the display area to the left and the private sitting area to the right, ensuring a functional and comfortable client journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2b131687-8499-4a06-b1b1-2e0356059339)
- ![Another version of the floor plan for the Villandi '22 stall, with labels indicating the function of each space, from low height displays at the entrance to the corner display and green wall.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f9283345-b2fe-4327-b34e-db2656a174fb)
- ![A circulation plan for the Villandi '22 stall, illustrating the intended movement of people through the space. The curved entry walls and open layout encourage a natural and fluid path.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c955c3a4-4359-42ae-b266-2139ed22c8e3)
- ![A presentation sheet combining a partial floor plan with a project description for the Villandi '22 stall. This format is used to communicate the core concept and spatial strategy to the client.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ecf90bcb-f5a7-495e-93a3-e49548f8bd73)
- ![The initial concept sketch for the Villandi '22 stall. This drawing includes a rough floor plan and elevation ideas, capturing the first thoughts on zoning, proportions, and key features like the corner vault.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7def8a8-a04b-42cd-9220-8e29ab314cfc)
- ![An internal elevation drawing for the Villandi '22 stall. This plan details the arrangement of the display cases and the feature wall with a large mirror, helping to visualize the interior experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ffbbe36-e4f1-4aaa-8d11-3b976a544696)
- ![The architectural floor plan for the 104 sq.m Trustlam '23 exhibition stall. The drawing shows the placement of the abstract lamp post structures, discussion areas, and display walls within the open-concept corner space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ed3eb87-5295-4c47-9de1-e604558c8c1a)

## Meet your expert

[Ajay Nirmal Architects](https://mytribe.in/ajaynirmal_architects)

### My story

Hey, I’m Ajay. Spaces speak to me—sometimes it’s the buzz of Chandni Chowk, sometimes it’s just the quiet of a farmhouse. I’m all about mixing old school stuff, like red stone and jharokhas, with clean, modern lines. I want every place I design to feel like it’s always belonged, even if it’s brand new. I guess I’m chasing that old lived-in charm but with a fresh twist.

### My work

- **All Kinds of Design Projects**: We do architecture, interiors, exhibition stalls, landscape, and product design. No project is too quirky.
- **Mix of Modern & Tradition**: Love blending contemporary jharokha design with local materials—each space gets its own story.
- **Light, Space & Flow**: Big on natural light, open-to-sky shafts, and connecting indoors with outdoors. Feels open, feels calm.
- **Craftsmanship & Materials**: Work with skilled hands—neo-classical mouldings, raw brick, and stone. Every detail matters.

## More services from Ajay Nirmal Architects

- [Architectural Design](https://mytribe.in/ajaynirmal_architects/architectural-design) · ₹60-150 per sq.ft. (estimate)
- [Interior Design](https://mytribe.in/ajaynirmal_architects/interior-design) · ₹120-400 per sq.ft. (estimate)
- [Landscape Design](https://mytribe.in/ajaynirmal_architects/landscape-design) · ₹40-150 per sq.ft (estimate)

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## Book

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