--- title: "Fashion Editorial Lookbooks & Creative Styling in Delhi" description: "Get authentic fashion editorial lookbooks and creative styling for your brand in Delhi. From street-style production to studio shoots, let's create visuals that connect." canonical: https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/fashion-editorial-lookbooks last_updated: 2025-09-22 --- # Fashion & Editorial Lookbooks Tribe Verified · Produced campaigns for Saundh and Kayura Effect. By [Aanchal Rai](https://mytribe.in/aanchalrai.1) · Takes projects across India; Studio in Lado Sarai, New Delhi · ₹1.3L Per 8-hour Shoot Day (estimate) Part of [Campaign Creative Direction & Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production). [View full gallery](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/gallery) Let’s move past rigid briefs and boring templates. I create fashion lookbooks that feel like real stories, blending authentic street-style energy with professional editorial precision. ## Photos and videos - ![Part of a personal festive lookbook project. I played with print-on-print styling, combining a floral jacket with striped pants for a bold, eclectic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3355988d-e4fb-4240-a64d-743537255245) - ![For this look, we added a teal wig to introduce an unexpected pop of color. It's about pushing creative boundaries, even in festive wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e67cdb00-2399-4453-bb31-4b9d99dab0fb) - ![Capturing movement on the streets. The wind caught the teal ponytail perfectly, creating a dynamic and spontaneous shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd40fe4f-10c2-4519-9f31-fb9d099954d5) - ![A closer look at the styling for this festive lookbook, featuring a mix of bold prints and statement jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f63057f1-242d-4aa7-bbc8-256f3fdec174) - ![Styling a pre-draped sari from Goldysnestt. I paired it with bright orange stockings for a modern, color-blocked twist on a traditional silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74541cdf-cb71-420b-936d-963726d58a97) - ![We found this blue tarp shed on the street and it became the perfect impromptu backdrop, matching the sari's color palette beautifully.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/352473e6-49ad-4fb7-8cd4-7010406f854b) - ![The beauty of shooting on the streets is finding these raw, undone spots that add so much character to a fashion shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e96f9630-f698-4278-bf99-c18c9015e7b1) - ![A look from my festive lookbook featuring a stunning silver sari from Warra.in. The bold red wall makes the cool tones of the outfit stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b70a2568-e6f7-4235-b150-f7561e95acfa) - ![For this look, we went with a bold, wine-colored lip to complement the silver outfit and push beyond my usual neutral makeup comfort zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/713345b2-8995-490c-8875-15c30fd63c9f) - ![Capturing the beautiful movement of the draped sari. The fluid fabric and the model's stride create a sense of effortless elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c400b8f3-472e-4351-b287-b6419b22da23) - ![A full view of the modern, pre-draped sari. This look is all about contemporary festive fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3185e5bf-d73d-4692-8a6e-22ad2fda7372) - [Video: We got caught in the rain during this shoot, but instead of stopping, we embraced it. The result was this moody and dramatic video.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26d7a170-25b1-4900-bcc6-5a442dc38448) - [Video: Styling a sophisticated red kurta set from Saundh. The video focuses on the intricate details and the graceful flow of the fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/24a8d79d-c713-4fcd-83a1-06ceeecca9ac) - [Video: It's jacket season. This video showcases different ways to style versatile ikat co-ord sets from Ikat India, perfect for travel and everyday wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5633b8d-fbc4-4f77-afc9-892462401957) - [Video: The art of styling with Maison Qala. This reel shows how a single piece, like this yellow printed shirt, can be styled in multiple ways.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5b4e38c-1d6f-432f-b58b-82337cc681a1) - [Video: A campaign I directed for The Jodi Life, shot in a beautiful outdoor location. The vibe is relaxed, natural, and a little bit nomadic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b50d860-ad04-49be-af97-7c4e5c7dd6de) - [Video: A playful and whimsical campaign directed and styled for Ofrida Tribe. We used red balloons and a park setting to create a fun, carefree mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3861236f-285b-4aea-b6b3-00bf849b0126) - ![Creative direction and styling for knitwear brand Rasti India. We used this empty swimming pool as a quirky, graphic backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0cd374e-6a2b-4222-a66b-b7ffc7f2fcc3) - ![A detail shot focusing on the crochet texture and the statement jewelry. The color palette is cool and summery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c594015c-1a4b-4bbf-8633-c3ee1f7c118c) - ![Another look from the Rasti India shoot, showcasing a cute crochet co-ord set against a simple green background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76ed42fd-214c-48c7-9cd6-3162c0b8db93) - ![This shot captures a candid, in-between moment, which often ends up being the most natural and compelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ac75356f-d988-4ee8-adcf-e3f61a8e0419) - ![Styled this super fun group shot for Sanjeeta Bhattacharya's album art for "Udd Chalein." The vibe was colorful, retro, and a little bit quirky.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b6eaf8d-addc-48f9-8df8-7067da1ad95c) - ![A portrait of Sanjeeta from the album art shoot. The winged eyeliner and bucket hat create a cool, graphic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/40a7994f-f449-4cdb-963c-2bd38fa32926) - ![We used colorful dot bindis as face gems for this look, adding a playful and creative touch to the artist's portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d57ded6e-1b7b-4a90-90a5-0f6c18337eca) - ![Styling for the album art included sourcing unique accessories like these bold white sunglasses to fit each artist's personality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1acb825a-bad6-426d-a33d-2d498de892b7) - ![Another look for Sanjeeta, focusing on dramatic makeup and statement silver jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c76a4ed2-fbf3-4df3-86a7-eeee7249a4a9) - ![A sun-kissed shot featuring beautiful gemstone jewelry from Tirbari by Symetree. The natural light and tropical background make the jewelry pop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/560c4a1b-d4c1-44f5-9d21-8572a62656c9) - ![The golden hour light hitting the jewelry and the model's face creates a warm, glowing effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/79284fe9-d9bb-49c3-8009-181371f4dd17) - ![A candid-style shot that feels natural and relaxed, while still beautifully showcasing the earrings and necklace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d094212f-2313-4633-bed2-f367ef61d5ce) ## About Fashion & Editorial Lookbooks Lookbooks shouldn't just showcase clothes, they need to show life. Whether we are shooting in the chaos of the streets to capture that gritty, raw energy or using my Lado Sarai studio for a controlled, clean aesthetic, my approach is about breaking the mold of a typical catalog shoot. We focus on movement, candid emotion, and styling that feels achievable yet aspirational. Creating a lookbook is about finding the soul of your collection and translating that into frames that stop a scroll. I don’t believe in static, stiff poses. My process involves building a narrative. Sometimes that means hunting for the perfect raw location in Delhi to offset a delicate sari, like finding a blue tarp shed that unexpectedly highlighted a vibrant pre-draped look, or using bold makeup and accessories to twist traditional festive wear into something edgy. For brands, this means we handle the heavy lifting: * Conceptualization: We start with the why. What is the collection saying? We build a mood board that defines the color palette, the vibe, and the casting needs. * On-Set Direction: Whether it’s a destination editorial shoot or a focused studio day in Lado Sarai, I’m there directing the movement, tweaking the styling, and ensuring the photographer captures the details, like the way fabric flows or the texture of a knit. * Styling with an Edge: I’m not afraid to mix things up. Teal wigs, bright stockings, or unconventional layering. If it makes the look more memorable, we do it. If your brand is looking for editorial photography in Delhi NCR that doesn't feel like a factory-produced ad, let’s talk. We aim for that balance of high-fashion editorial polish and authentic, relatable storytelling. It’s about creating assets that don’t just fill your feed but stop people in their tracks. ## About Aanchal Rai I’m Aanchal, and I turn brands into visual stories. I’ve been obsessed with fashion since my NIFT days, and now I use that lens to style and direct campaigns that feel like me. It’s all about mixing professional creative direction with a bit of jugaad magic. [See all of Aanchal Rai's services](https://mytribe.in/aanchalrai.1) ## More from Campaign Creative Direction & Production by Aanchal Rai - [Featured](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/featured) - [Celebrity Campaigns: Styling Zeenat Aman](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/celebrity-campaigns-styling-zeenat-aman) - [On-Location Campaign Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/on-location-campaign-production) - [In-Studio Creations](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/in-studio-creations) - [Event Curation: The Shop](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/event-curation-the-shop) - [Art Direction & Set Design](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/art-direction-set-design) - [The Process: Behind The Scenes](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/the-process-behind-the-scenes) - [My Creative Eye](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/my-creative-eye) ## More services by Aanchal Rai - [Personal Styling & Wardrobe Transformation](https://mytribe.in/aanchalrai.1/personal-styling-wardrobe-transformation) ## Similar work from other experts - [Editorial & Campaign Styling: Crafting Visual Narratives](https://mytribe.in/anuj_lalwani/fashion-styling/editorial-campaign-styling) by Anuj Lalwani · Fashion Styling · Studio in Hauz Khas, New Delhi; Travels for styling projects across India - [Womenswear High Fashion Styling & Lookbooks](https://mytribe.in/gauravbhatiaa/creative-direction-styling/womenswear-high-fashion-lookbooks) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Editorial & Campaign Styling for Visual Storytelling](https://mytribe.in/sanjamkaur92/celebrity-editorial-styling/editorial-campaign-looks) by Sanjam Kaur · Celebrity & Editorial Styling · Travels to clients across Mumbai, Delhi NCR, and Dubai - [High-Fashion Editorial Styling and Campaign Direction](https://mytribe.in/stylist_jessicajain/creative-direction-casting/high-fashion-editorial) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Fashion Lookbooks and Brand Campaigns](https://mytribe.in/miteshsphotography/commercial-advertising-photography/fashion-lookbooks-brand-campaigns) by Mitesh Punjabi · Commercial & Advertising Photography · Shoots in Mumbai & Jaipur; Travels across India for projects - [Fashion Lookbook & Campaign Shoots](https://mytribe.in/mstudio1.0/brand-fashion-campaign-production/lookbook-campaign-shoots) by M Studio · Brand & Fashion Campaign Production · Shoots at Noida studio and travels across Delhi NCR ## Book To book Aanchal Rai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Aanchal!%20I%20saw%20your%20editorial%20lookbooks%20on%20mytribe%20and%20would%20love%20to%20chat%20about%20a%20campaign%20for%20my%20brand.)