--- title: "The Shop: Curated Brand Pop-Up Experiences in Lado Sarai" description: "Discover how I curate immersive pop-up shopping experiences in New Delhi. From brand styling to event design, see how I bring homegrown brands to life at The Studio." canonical: https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/event-curation-the-shop last_updated: 2025-09-22 --- # The Shop: Curated Brand Pop-Up Experiences Tribe Verified · 15+ Homegrown brands curated successfully By [Aanchal Rai](https://mytribe.in/aanchalrai.1) · Takes projects across India; Studio in Lado Sarai, New Delhi · ₹1.3L Per 8-hour Shoot Day (estimate) Part of [Campaign Creative Direction & Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production). [View full gallery](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/gallery) I treat my studio space like a blank canvas. For 'The Shop,' I combined creative direction, brand curation, and set design to turn my Lado Sarai studio into a community-focused pop-up market. ## Photos and videos - ![The official poster for "The Shop." Creating the visual identity and marketing materials is a key part of my event curation service.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/755ae45e-e675-40f6-bb5f-2d05dfce5d2c) - ![Showcasing the amazing lineup of homegrown brands that were part of the event. Curation is about bringing together diverse but complementary creators.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a2d40f3-8488-40b3-8488-ccc1b05e96e5) - ![On-site during the setup for "The Shop." Event production involves transforming a space, both indoors and outdoors, to create the right atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/435520d4-958d-480c-b982-5263f850b718) - ![A behind-the-scenes shot of me setting up decorations. Every little detail contributes to the overall experience of the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec86b623-58c3-440b-a8a4-6e8ceaed50dc) - ![A look at one of the vendor displays. I work with each brand to ensure their products are showcased beautifully within the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd9d149b-e780-413e-a2f5-b712ccd9b5a6) - ![The view from below. We used the studio's vertical space to hang custom-made mobiles, adding a playful and artistic touch to the decor.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b26a2795-6292-4317-b6ef-41b77f71d5ea) - ![Simple, colorful decorations that added a festive feel to the space. It's about creating a welcoming and visually interesting environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7034e120-200b-47aa-b42d-2be5cae17144) - ![Even the outdoor areas got a creative touch. These yarn-bombed branches were a small detail that added a lot of character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f10e4c30-5f45-40f5-8d1f-67b8492c4563) - [Video: A fun time-lapse showing the chaos and excitement of the final hours of setup before the doors opened for "The Shop."](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af79d325-a729-4cf4-a965-7489fd0dd2cd) - ![Branding details are so important. These custom tags were part of the decor, reinforcing the identity of the event and the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4377063c-7f03-4fb7-8607-742438f97769) - [Video: A promotional video we created to showcase one of the fashion brands available at "The Shop." This helps build excitement before the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88fd7347-8859-4ab5-a51f-81086e7da639) - [Video: Another promo video, this time focusing on the stylish footwear that would be available. It's all about giving people a reason to come and visit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/93dcddf8-2663-4b6e-8014-a1e22c3fe999) ## About Event Curation: The Shop When I put together 'The Shop,' it wasn't just about renting out my Lado Sarai studio space to vendors. I handled everything—from designing hanging installations that utilized our high ceilings to coordinating with F&B partners—to make sure the atmosphere felt like a proper community market, not just a dry exhibition. If you are looking for someone to help you curate a space, I don't just offer four walls; I offer a full visual identity for your event. The truth is, an event is only as good as the vibe you build around it. People don't just come to shop; they come to feel something. That is why my event curation process starts way before the doors open. ### My Approach to Curation I focus on the intersection of retail and experience. Whether it is a launch or a pop-up, I look at the narrative first: * **Space Transformation:** I use my background in set design to rethink the floor plan. We are talking custom mobiles, yarn-bombed branches, and lighting that actually adds warmth. I don't like 'cold' event spaces, so we make it cozy. * **Brand Synergy:** I don't just pick random brands. I curate a lineup that makes sense together—from fashion to coffee—so the audience feels like they are walking through a cohesive world, not just disjointed stalls. * **The Logistics (The Boring But Necessary Stuff):** From permits to crowd management and marketing materials, I handle the nitty-gritty. You focus on your brand; I focus on the flow. ### Why The Studio Works My Lado Sarai studio is 1800 sq ft, which gives us plenty of room to play with verticality and movement. It is not a rigid hotel ballroom. It has character. We have hosted everything from Christmas markets to brand-specific showcases here. If you have a vision for a pop-up event in Delhi, let's chat about how we can build a world around it. ## About Aanchal Rai I'm Aanchal, and I don't believe in boring, generic exhibitions. My studio in Lado Sarai is my creative playground, and for 'The Shop,' I basically threw the rulebook out the window to create something that actually feels like a community, not just a sale. [See all of Aanchal Rai's services](https://mytribe.in/aanchalrai.1) ## More from Campaign Creative Direction & Production by Aanchal Rai - [Featured](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/featured) - [Celebrity Campaigns: Styling Zeenat Aman](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/celebrity-campaigns-styling-zeenat-aman) - [On-Location Campaign Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/on-location-campaign-production) - [In-Studio Creations](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/in-studio-creations) - [Fashion & Editorial Lookbooks](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/fashion-editorial-lookbooks) - [Art Direction & Set Design](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/art-direction-set-design) - [The Process: Behind The Scenes](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/the-process-behind-the-scenes) - [My Creative Eye](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/my-creative-eye) ## More services by Aanchal Rai - [Personal Styling & Wardrobe Transformation](https://mytribe.in/aanchalrai.1/personal-styling-wardrobe-transformation) ## Similar work from other experts - [My Featured Events & Brand Collaborations](https://mytribe.in/parul.gauba/event-curation-management/featured) by Parul Gauba · Event Curation & Management · Manages events across Delhi NCR - [Discover Diverse & Handpicked Lifestyle Brands in Delhi NCR](https://mytribe.in/twsevent/exhibition-curation-management/diverse-handpicked-brands) by TWS Event · Exhibition Curation & Management · Organizes exhibitions across Delhi NCR - [Custom Branded Pop-Up and Exhibition Stall Design](https://mytribe.in/thedelhidecorcompany/corporate-commercial-event-design/branded-pop-up-retail-design) by The Decor Company · Corporate & Commercial Event Design · Travels to corporate venues across Delhi NCR and pan-India - [Featured Event Decor & Brand Backdrops](https://mytribe.in/surprisesutra/corporate-brand-event-styling/featured) by Surprise Sutra · Corporate & Brand Event Styling · Event setups across Delhi NCR; Studio in Mangolpuri - [Retail & Experience Center Design](https://mytribe.in/studioiaad/retail-institutional-design/retail-experience-centers) by Studio IAAD · Retail & Institutional Design · Takes projects across India; Studio in DLF Phase 3, Gurugram - [Brand Launches & Activations](https://mytribe.in/corp.theevent/corporate-event-planning/brand-launches-activations) by The Event Corp · Corporate Event Planning · Plans events across India; Office in Sector 31, Noida ## Book To book Aanchal Rai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Aanchal%2C%20I%20saw%20'The%20Shop'%20and%20loved%20the%20vibe.%20I'm%20interested%20in%20discussing%20curation%20for%20an%20upcoming%20event.%20Let's%20chat%3F)