--- title: "Creative Art Direction & Custom Set Design in Delhi" description: "Build immersive brand campaigns with professional art direction and custom set design in Delhi. From studio shoots to on-location projects, let's create magic." canonical: https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/art-direction-set-design last_updated: 2025-09-22 --- # Creative Art Direction & Custom Set Design Tribe Verified · 1800 sq ft creative studio in Delhi By [Aanchal Rai](https://mytribe.in/aanchalrai.1) · Takes projects across India; Studio in Lado Sarai, New Delhi · ₹1.3L Per 8-hour Shoot Day (estimate) Part of [Campaign Creative Direction & Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production). [View full gallery](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/gallery) I build worlds for the camera. Whether it’s a controlled studio environment or an on-location setup, I focus on creating spaces that don't just look good but feel real. ## Photos and videos - [Video: Kicking off the year at the Indian Sneaker Festival. I consulted on the art direction for some of the brand zones, creating interactive and photo-worthy spaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a861ddae-79b3-4409-935a-e67caa6667a8) - ![Art direction for jewelry brand Studio Metallurgy. We used fresh flowers as props to create a soft, romantic mood that contrasts with the metal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b06f524e-dea8-4b34-9442-0f2fec95a1ca) - ![A close-up on a statement ring. The lily adds a touch of organic beauty and draws the eye to the hand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/569b880f-5e30-4ad3-9322-c5faafb7fd7d) - ![A clean, minimalist setup to showcase this delicate headpiece. The simple styling keeps the focus entirely on the jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59d58aaf-3434-4ff1-bc73-730059bdc81d) - ![A classic portrait where the lighting and simple white blazer frame the statement necklace perfectly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0be00350-4162-4814-8d45-5438f3d7fba4) - ![A serene and dreamy shot. The art direction was about creating a feeling of peaceful luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7aff1a31-4b86-4805-979d-216491235461) - ![The vibrant red of the anthurium flower creates a striking contrast against the model's skin and the gold jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dac89b2a-106e-45e7-b9d0-ba083cd436d3) - ![Art direction for Aurul Clothing, inspired by classic portrait paintings. This shot focuses on the intricate hand-embroidery on the cuffs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be59887b-3230-49c3-bc2d-0a09ed4ae2a6) - ![A dual-model shot against a dark, moody background. The lighting is carefully placed to create a dramatic, painterly effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9effbdb-fe0a-4af2-afd3-2352fa6024b6) - ![A profile shot highlighting a beautiful necklace from Mohher India, which we paired with the outfits for this shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/335aaf68-f773-4c1f-8004-42bc1dd554f9) - ![The rich texture of the embroidery on this mustard yellow top is the hero of this portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d87d322-e612-4c6c-9d86-9dae7b1a6025) - ![This shot has a timeless, regal quality. The styling and lighting were designed to feel like an old-world painting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a737ec3e-6565-4e58-9df1-9e2b45070f0d) - ![A close-up on the model's face, showcasing the dramatic cat-eye makeup and a delicate ear cuff.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/868f91a9-997f-4c58-85bc-6e91c27a97d8) - ![Styling and art direction for Label by Shalini Bhagat. We created a vintage-inspired set with dark wood furniture and classic decor to complement the collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45df7039-783c-4b98-8654-f63a8897c418) - ![The set design included details like the damask wallpaper and framed art to build a complete, immersive world for the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/361aa4fc-d68d-4232-bc38-adc6f515f02e) - ![A closer look at the styling. We added a contemporary embellished belt to a traditional organza sari for a modern touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab2752c0-f584-4f19-bce9-a8eef542cc32) - ![A full view of the look against our curated set. The art direction and styling work together to create a cohesive and elegant image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/69ed39f3-755c-4911-b56d-1cca237a9533) ## About Art Direction & Set Design When I approach art direction, I am really just trying to build a world where the product feels at home. For me, it is not about just filling the space, it is about controlling the atmosphere so the audience stops scrolling. In my Lado Sarai studio, I usually start with a single anchor item—a vintage chair, a specific fabric, or a flower—and build the entire campaign’s visual narrative around that, just like I did for the Aurul Clothing shoot. That is the thing about set design. It is all in the details that you might not even notice at first. Whether we are shooting in my studio in Lado Sarai or scouting a location across Delhi NCR, my process is pretty hands-on. I do not just style a room, I curate it. I learned back at NIFT that you have to design for the camera, not just for the naked eye. That means I spend a lot of time testing angles, checking how textures react to the light, and making sure the color palette does not fight with the collection. If we are going for a moody, painterly vibe like in the Studio Metallurgy campaign, we play with deep shadows and organic elements to make the jewelry pop. If it is a high-energy brand film, we switch to clean lines and interactive props. I handle the creative direction, the sourcing of props, and the on-set execution. I am not a fan of just renting a space and hoping for the best. I want the set to be an extension of your brand story. If you are coming to the studio, you get the full works—props, furniture, and my team’s focus. If we are taking it on the road, I manage the scouting, the logistics, and the vibe. We keep it real, keep it professional, and honestly, we have a lot of fun making it happen. Let's make something that looks as good as it feels. ## About Aanchal Rai I live for the details—the lighting, the textures, and the stories we can build right here in my Lado Sarai studio. I am hands-on with every mood board and set prop because I want your campaign to feel like an extension of your own identity, not just another stock photo. [See all of Aanchal Rai's services](https://mytribe.in/aanchalrai.1) ## More from Campaign Creative Direction & Production by Aanchal Rai - [Featured](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/featured) - [Celebrity Campaigns: Styling Zeenat Aman](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/celebrity-campaigns-styling-zeenat-aman) - [On-Location Campaign Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/on-location-campaign-production) - [In-Studio Creations](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/in-studio-creations) - [Event Curation: The Shop](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/event-curation-the-shop) - [Fashion & Editorial Lookbooks](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/fashion-editorial-lookbooks) - [The Process: Behind The Scenes](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/the-process-behind-the-scenes) - [My Creative Eye](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/my-creative-eye) ## More services by Aanchal Rai - [Personal Styling & Wardrobe Transformation](https://mytribe.in/aanchalrai.1/personal-styling-wardrobe-transformation) ## Similar work from other experts - [Editorial Creative Direction & Visual Storytelling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/creative-editorial-storytelling) by Parul Gauba · Creative Direction & Commercial Styling · Takes projects across Delhi NCR; travels pan-India for shoots - [The Creative Process: Photography Beyond the Click](https://mytribe.in/creativechughcreation/event-behind-the-scenes-photography/the-creative-process) by Manav Chugh · Event & Behind-the-Scenes Photography · Takes projects across Delhi NCR and travels pan-India - [Custom Set & Cyclorama Transformations in Delhi](https://mytribe.in/studioairdelhi/creative-studio-rental/elaborate-set-transformations) by Studio AIR · Creative Studio Rental · Studio space at Ghitorni, New Delhi - [Behind the Scenes and Cinematography Process](https://mytribe.in/vikyyclicks/portrait-portfolio-photography/behind-the-scenes) by VikyyClicks · Portrait & Portfolio Photography · Based in Delhi NCR; Travels across India for shoots - [Creative & Campaign Product Photography](https://mytribe.in/sanchit_g_photography/product-photography/creative-campaign-photography) by Sanchit G. Sonawane · Product Photography · Studio in Nashik; Takes projects across India - [High-Concept Editorial Styling](https://mytribe.in/rahulsingh_styling/creative-direction-production/high-concept-editorials) by Rahul Singh · Creative Direction & Production · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai ## Book To book Aanchal Rai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey!%20Loved%20your%20art%20direction%20and%20set%20design%20work.%20I'm%20looking%20for%20help%20with%20a%20campaign%E2%80%94can%20we%20chat%20about%20your%20availability%3F)