---
title: "Campaign Creative Direction for Bold Visual Storytelling on Tribe - mytribe"
description: "Need end-to-end campaign creative direction? Aanchal Rai offers complete art direction, fashion styling, and production to tell your brand's unique story. From concept to final shoot, let's create compelling visual content. Hire her on Tribe."
canonical: https://mytribe.in/aanchalrai.1/campaign-creative-direction-production
last_updated: 2025-09-22
---

# Campaign Creative Direction & Production in Delhi Ncr

By [Aanchal Rai](https://mytribe.in/aanchalrai.1) · I handle everything for brand campaigns—from creative direction and styling to set design and production—using my own studio or on location, so you get a complete shoot managed by me from start to finish.

## Locations

Takes projects across India; Studio in Lado Sarai, New Delhi

### Travels to

- On-location shoots across Delhi NCR (Delhi, Delhi, India)
- Travels across India for projects (India, India)

### Visit at

- At her studio in Lado Sarai, New Delhi (shoots near Saket Metro Station, Qutub Minar, Select Citywalk Mall, Vasant Kunj, Mehrauli, Hauz Khas Village)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Studio Lookbook Production

8-hour shoot at Lado Sarai studio with 1 model, styling for 12 looks, and delivery of 30 edited images.

Typically ₹1.3-1.6L Per 8-hour Shoot Day (estimate)

#### Core Production Team
* Creative Director & Stylist: On-set direction, mood boarding, and styling for up to 12 looks.
* Photographer: 1 dedicated fashion photographer for an 8-hour shift.
* Model: 1 professional agency model (Mid-tier) suitable for the brand.
* Hair & Makeup: 1 artist for look changes and touch-ups.

#### Studio & Infrastructure
* Venue: Access to the 1800 sq ft Lado Sarai studio including furniture, props, and backdrops.
* Setup: Studio strobe lighting or natural light setup.
* Amenities: Steamers, racks, changing area, and catering for the crew and client (up to 2 pax).

#### Deliverables
* Images: 25-30 high-resolution images with color correction and basic retouching.
* Timeline: First draft provided within 5-7 working days.
* Rights: 1-year digital usage rights for social media, website, and marketplaces.

### Signature Campaign with Video & Set Design

Comprehensive creative package featuring custom set construction, 2 models, and a photo-video team delivering hero shots, reels, and a teaser.

Typically ₹2.8-3.5L Per Campaign Project (estimate)

#### Concept & Set Design
* Visual Strategy: Bespoke concept development and art direction.
* Set Fabrication: Custom set building within the studio (e.g., indoor garden, industrial setup) including material and labor costs.
* Styling: Complete curation including sourcing of peripheral accessories like footwear and jewelry.

#### Production Crew & Cast
* Talent: 2 professional models for interactive storytelling.
* Media Team: 1 Photographer and 1 Videographer.
* Support: Creative assistants, lighting gaffer, and senior HMU artist.

#### Deliverables & Tech
* Video Assets: 3-4 styled Reels (15-30 sec) and 1 Campaign Teaser video.
* Stills: 20 high-end retouched hero shots and 30 social filler shots.
* Studio Access: 10-hour exclusive access including usage of vintage prop collection.

### Destination Editorial Shoot (2 Days)

End-to-end outdoor production management including location scouting, permits, and creative direction for a traveling crew and 2 models.

Typically ₹3.9-5.5L Per 2-Day Schedule (estimate)

#### Production Logistics
* Management: Itinerary planning, crew management, and on-ground production lead.
* Scouting: Physical recce of locations to match brand narrative.
* Permits: Handling of basic local shooting permissions and crowd control.

#### Creative & Styling
* Theme: Travelogue or Street-Luxe aesthetic execution.
* Wardrobe: Extensive styling preparation, steaming, and transport of garments to location.

#### Crew & Deliverables
* Team: Traveling squad including Director, Photographer, Videographer, and HMU.
* Talent: 2 high-fashion or editorial models.
* Output: 30+ editorial images, 5-6 Reels, and 1 Brand Film (60 sec).
* Post-Production: Advanced grading to match the location color palette.

#### Exclusions
* Note: Airfare, accommodation, and per diems for the crew and models are billed at actuals over and above this fee.

## About Campaign Creative Direction & Production

### How I Work With Brands

I help brands turn small ideas into big stories. My main goal is to make visual campaigns that actually connect with people - not just look good but feel real. I’m all about creating something that feels like *sab kuch* (everything).

### The Process

- Starting with the big idea, I handle the creative direction, mood, and narrative. I guide the models and team so the campaign feels true to your brand.
- Styling and set design are a huge part for me. I love building whole looks, picking out the right wardrobe, and even transforming my own studio in Lado Sarai to fit the vibe. Sometimes we scout quirky locations, sometimes we just make magic indoors.
- Production is a team effort. I work with photographers, videographers, and makeup artists I trust. We sort out casting, locations, and all the nitty gritty. Sometimes that means dealing with random stuff like sudden rain - but we make it work.

### My Studio Space

My studio (@thestudio_wg) is in New Delhi, and it’s my creative playground. The space is super flexible, perfect for set design for commercial shoots, so we don’t have to stress about outside chaos.

### Projects I’ve Loved

- Shot and produced @two_fiftyseven’s campaign right in my studio.
- For @folksongstories, we took things on the road to Jaipur - handled everything, start to finish.
- Goa shoot for @kayuraeffect was wild, but the creative campaign execution turned out better than I hoped.

### My Style

I like campaigns clean and contemporary, always with some fun Indian street inspiration. If you vibe with visual storytelling for brands that feels honest, we’ll probably get along.

## Highlights

Browse through Aanchal Rai's best work.

### [Featured](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/featured)

- ![Styling the iconic Zeenat Aman for the cover of Be Beautiful magazine. This project was about capturing her timeless grace with a modern, bold edge.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b8801d3e-35d6-49a9-9e0e-e58a7e5b2768)
- ![A vision that came to life for the Kayura Effect campaign in Goa. We managed the entire production on location, even with unexpected rain, to create this ethereal shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3fe38db-82e2-4a11-9575-7849709c5cb7)
- [Video: For the Jameson x Dickies collaboration, I handled the complete set design and art direction. The goal was to create a space that felt authentic to the rugged, creative spirit of the brands and the artists involved.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/df49660a-61eb-4763-b8cd-4e738601a4d3)
- ![A shot from the campaign I directed for Folksong Stories in Jaipur. We wanted to create a narrative of sisterhood and tradition, and this moment captured that feeling perfectly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7fa9e9c9-b3e6-4246-a9e3-25287161955a)
- ![A conceptual studio shoot for footwear brand Two Fifty Seven. We played with automotive parts to create a high-fashion, edgy look that merges industrial and chic aesthetics.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c715063a-007a-426a-b820-b7dd610ad35c)
- [Video: Directing and styling the legendary Zeenat Aman for an Amazon Alexa commercial. It was a fast-paced ad shoot where we blended her classic persona with a fun, tech-savvy narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dffd0f0d-6f56-478e-a258-5e34d3ffd070)
- ![A dynamic shot from a fitness campaign produced in my studio. The focus was on capturing strength, movement, and the clean aesthetic of the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f8f82ff6-f91e-4c56-81d7-dd9e27cb7852)
- [Video: Here I am talking about "The Shop," my curated pop-up event. This project goes beyond campaigns; it's about building a community and an experience for homegrown brands I love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/30c1f1f2-4a81-4fcd-a413-3f9c597dbc74)

### [Celebrity Campaigns: Styling Zeenat Aman](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/celebrity-campaigns-styling-zeenat-aman)

- ![A beautiful shot from the Be Beautiful editorial, where we used a painted backdrop and marigolds to create a rich, artistic mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74753774-74c1-436a-b453-082c7b241e23)
- ![A close-up portrait for the Be Beautiful shoot. The styling focused on soft textures and a pop of color to highlight her expressive features.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4fd33ad-df9f-4d2d-b50b-34a87d9dc220)
- ![Channeling a retro disco vibe for the Be Beautiful editorial. The combination of the white dress, faux fur, and disco ball created a glamorous, nostalgic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/140ac758-e172-4daa-8715-3f11d4ab6123)
- [Video: A peek at the monitors during the Amazon Alexa shoot. This is where I ensure every frame aligns with the creative vision before we move on.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8cc196ea-7649-416e-9562-2884fa2d58d3)
- ![On set with the team and Madame Z, briefing her for the next shot. Collaboration and clear communication are key to a successful production.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52f2e638-ec54-4e10-8ff5-a1d5ee839e09)
- ![A behind-the-scenes moment of a makeup touch-up for Zeenat Aman. Every detail is looked after to ensure the final result is flawless.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/888bab9a-a27d-4c1d-8897-fb9cdd0987e3)
- ![A close-up of the wardrobe selected for the Amazon Alexa campaign. The styling involved layering textures and patterns to create a look that was both stylish and relatable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/546dff6f-f752-4eee-8832-59feedb88136)

### [On-Location Campaign Production](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/on-location-campaign-production)

- ![A serene moment from the Kayura Effect campaign in Goa. We used natural elements like water and flowers to create a soft, organic feel for this beauty brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef434937-973e-4bb2-89e5-bfd3e63f76bd)
- ![The golden hour light during our Goa shoot was magical. This shot captures the essence of the campaign: natural, radiant, and effortlessly beautiful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f861fbaa-848e-4fe6-9544-e778cd9404c6)
- ![Another shot for Kayura Effect, showcasing the product in a natural setting. Location shoots require adapting to the environment to get the perfect frame.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee6666d5-83fd-414e-81ec-9f07a36a0d87)
- ![Directing the models to interact naturally was key for this campaign. This image shows the connection and shared story we aimed to build.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be5eca09-9583-4539-b8e3-d410dd4a903a)
- ![The textures of this moss-covered wall in Goa provided a stunning natural backdrop. It's all about finding beauty in unexpected places.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/979cd12c-c2dc-4668-adda-a4ad3be65aff)
- ![For Folksong Stories in Jaipur, we used the stunning architecture of the city as our canvas to tell a story of heritage and craft.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8e7db528-a84c-4f67-a314-10d99c945ef5)
- ![This shot highlights the indigo dyeing process, connecting the final product back to its artisanal roots for the Folksong Stories campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e9c60ed-c598-44c9-bca2-a9d64928771d)
- ![We worked with local artisans in Jaipur to bring authenticity to the campaign. This image captures a genuine interaction and celebrates the craft.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/20257bc8-2278-47d9-af32-a6c0813ed017)
- ![Using motion blur to create a dynamic scene with hanging indigo fabrics. This shot adds a sense of life and movement to the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f939c53-c327-4c93-b040-0174d14cb6c5)
- ![A detail shot focusing on the block-printed fabric from the Folksong Stories collection, set against the rustic floor of our Jaipur location.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/06cd5e68-dc98-4fc7-a387-93b14ffeee7e)
- ![Behind the scenes in Baku, directing a shot inside a vintage taxi. Location scouting often leads us to interesting props like this.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23398b31-b718-433f-b703-ba80febfa1cf)
- ![The production team on the move in Baku. Managing a shoot abroad involves a lot of coordination and teamwork.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67d31311-71db-42de-93ac-9cf484e2c33a)
- ![Scouting for inspiration at an art gallery in Baku. The local art and culture always influence the creative direction of my travel shoots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/723a5ff0-7a16-4c2a-bf26-616269ae2969)
- ![The rich patterns and textures of traditional Azerbaijani carpets in Baku. These visuals are a huge source of inspiration for set design and styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4aa25ee3-56ae-4777-9303-14f42771a0d9)
- ![A simple fruit cart against the backdrop of Baku's architecture. I love capturing these everyday street scenes that tell a story of a place.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7fe16fe-db59-42cf-b966-9ff92551b123)
- ![Finding interesting color combinations on the streets of Baku. This vibrant contrast of yellow and green caught my eye.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4807138d-ed85-4fa7-91ea-f93b0172d202)
- ![The reality of on-location shoots. We often have to get creative with our camera setups to capture the perfect angle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21c9f092-f486-477e-9ac4-46567a48710e)
- ![The incredible architecture in Baku. The blend of old and new provides endless backdrops for creative campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bcf21d7e-495e-4356-99c1-78c7ef729924)
- ![Capturing the modern, minimalist side of Baku's architecture. This clean aesthetic is a great contrast to the city's historic old town.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1feb0e1-7fa2-49ee-b288-60e64f706f1c)
- ![The beautiful juxtaposition of soft textiles against ancient stone in Baku's old city. This is the kind of visual storytelling I love to create.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/91d299f8-0743-4fcd-b13c-2665906ceb9f)
- [Video: A quick video diary from my trip to Baku. Exploring the city, soaking in the culture, and finding inspiration at every turn.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe20d0e3-e427-4ff5-8262-3f83a10e845b)

### [In-Studio Creations](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/in-studio-creations)

- ![For the Two Fifty Seven footwear campaign, we used car parts as props to create a powerful, industrial aesthetic in the studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cc3e54e4-b79a-4c2c-9e7d-cdd0baf400da)
- ![Directing the model to create dynamic shapes and movements that complement the fashion. The white background keeps the focus on the product and the pose.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e5f4992d-1825-4aff-85da-7bbd2b57a8b4)
- ![A detailed shot focusing on the shoe's design. Studio lighting allows us to control every shadow and highlight to make the product pop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a41e1a02-376d-4711-b6ef-adf2b040d443)
- ![Getting creative with props. This giant spring added a playful and unexpected element to the footwear shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41e6d826-fc1b-4ccb-b411-d273d4977fc9)
- ![A minimalist product shot, using a simple light stand to display the shoes. Sometimes the simplest ideas are the most effective.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0a7b0b52-e090-4dd7-bdec-4fc5991e5423)
- ![This look for Two Fifty Seven combined a casual silver hoodie with elegant heels, creating a cool, high-low fashion statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5b25984-cd45-4885-9c5d-337d9f99f5c1)
- ![Another angle of our spring prop, this time focusing entirely on the shoe. This highlights the product in a unique, conceptual way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6155009f-3866-4210-817a-2aab1e2def91)
- ![Capturing the focus and intensity of an athlete. The clean studio background ensures there are no distractions from the performance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0e43beb7-932d-4a01-a81f-ba1fb5a7c848)
- ![A full-body shot demonstrating a difficult pose. The lighting is set up to accentuate muscle definition and form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0ed4acfa-9bc2-48d1-8ce5-b75b4ebab4e8)
- ![A detail shot from the fitness campaign. The neon green ribbon was a key visual element we used to add a pop of color and energy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7be54d45-0879-410d-af9a-9b1b0247200c)
- ![A simple, strong portrait against a neutral background. This shot highlights the model's athletic physique and the fit of the apparel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e754ce4-c7ae-4bea-8863-4cdf238d899f)
- ![Playing with light and shadow in the studio to create a more artistic and moody portrait for the fitness campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1ee80f97-1dfa-4626-b09a-da015ae766c6)
- ![A powerful stance showcasing the athlete and the equipment. This type of shot is great for brand campaigns focused on performance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a1c83ee-ec19-4265-a226-f04e5d476030)
- ![A dramatic, high-energy shot captured in the studio. We used specific lighting to create this silhouette effect and emphasize the movement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/afb1c5cc-69df-4772-9edd-11a21f34c855)
- ![For this Folksong Stories shoot, we created a warm, earthy set inside my studio to evoke a feeling of home and comfort.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b6142ac5-cfe5-469f-a63b-8f17d2b33eef)
- ![A conceptual shot representing the hands-on, artisanal nature of the brand. The indigo-stained hands are a direct nod to the dyeing process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8cb41742-a0ea-4dc1-8a33-515956612d9c)
- ![Creating a scene that feels lived-in and real. The art direction for this studio shoot involved sourcing vintage furniture and props.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c16bd42-8e65-47c1-97e4-bfb3760d7d60)
- ![A simple, elegant portrait from the Folksong Stories studio campaign. The focus is on the garment's print and the model's graceful pose.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/87ff9367-7fcf-4926-bb11-8c844db1f5fa)
- ![Showcasing the product in an interactive way. This shot highlights the beautiful pattern of the shibori scarf.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8bf17dd3-4aa8-4fe6-bf4c-e0db82b690b9)
- ![A vibrant, creative shoot for Rata Love, featuring their unique crochet accessories. We used colorful backdrops in the studio to match the brand's playful vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/849f63a9-7b35-48a4-88e0-54f3a862aafc)
- ![A fun, quirky pose for the Rata Love campaign. The styling and direction were all about embracing a youthful and artistic energy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f765d195-917f-43d3-8530-5618e1b4e347)
- ![A close-up on the intricate details of the handmade accessories. The orange background makes the colors of the product stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a01e827-8216-4bde-b12c-2d7b933f61bc)
- ![A playful product shot focusing on the footwear. This kind of creative angle is perfect for social media campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9b938a78-7eac-4570-b052-90699c7e5402)
- [Video: A quick behind-the-scenes look at the Rata Love shoot in my studio. It shows the fun, collaborative atmosphere on set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d92f7362-819a-4601-a215-ff804a78ed5a)

### [Event Curation: The Shop](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/event-curation-the-shop)

- ![The official poster for "The Shop." Creating the visual identity and marketing materials is a key part of my event curation service.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/755ae45e-e675-40f6-bb5f-2d05dfce5d2c)
- ![Showcasing the amazing lineup of homegrown brands that were part of the event. Curation is about bringing together diverse but complementary creators.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a2d40f3-8488-40b3-8488-ccc1b05e96e5)
- ![On-site during the setup for "The Shop." Event production involves transforming a space, both indoors and outdoors, to create the right atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/435520d4-958d-480c-b982-5263f850b718)
- ![A behind-the-scenes shot of me setting up decorations. Every little detail contributes to the overall experience of the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec86b623-58c3-440b-a8a4-6e8ceaed50dc)
- ![A look at one of the vendor displays. I work with each brand to ensure their products are showcased beautifully within the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd9d149b-e780-413e-a2f5-b712ccd9b5a6)
- ![The view from below. We used the studio's vertical space to hang custom-made mobiles, adding a playful and artistic touch to the decor.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b26a2795-6292-4317-b6ef-41b77f71d5ea)
- ![Simple, colorful decorations that added a festive feel to the space. It's about creating a welcoming and visually interesting environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7034e120-200b-47aa-b42d-2be5cae17144)
- ![Even the outdoor areas got a creative touch. These yarn-bombed branches were a small detail that added a lot of character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f10e4c30-5f45-40f5-8d1f-67b8492c4563)
- [Video: A fun time-lapse showing the chaos and excitement of the final hours of setup before the doors opened for "The Shop."](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af79d325-a729-4cf4-a965-7489fd0dd2cd)
- ![Branding details are so important. These custom tags were part of the decor, reinforcing the identity of the event and the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4377063c-7f03-4fb7-8607-742438f97769)
- [Video: A promotional video we created to showcase one of the fashion brands available at "The Shop." This helps build excitement before the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88fd7347-8859-4ab5-a51f-81086e7da639)
- [Video: Another promo video, this time focusing on the stylish footwear that would be available. It's all about giving people a reason to come and visit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/93dcddf8-2663-4b6e-8014-a1e22c3fe999)

### [Fashion & Editorial Lookbooks](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/fashion-editorial-lookbooks)

- ![Part of a personal festive lookbook project. I played with print-on-print styling, combining a floral jacket with striped pants for a bold, eclectic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3355988d-e4fb-4240-a64d-743537255245)
- ![For this look, we added a teal wig to introduce an unexpected pop of color. It's about pushing creative boundaries, even in festive wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e67cdb00-2399-4453-bb31-4b9d99dab0fb)
- ![Capturing movement on the streets. The wind caught the teal ponytail perfectly, creating a dynamic and spontaneous shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd40fe4f-10c2-4519-9f31-fb9d099954d5)
- ![A closer look at the styling for this festive lookbook, featuring a mix of bold prints and statement jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f63057f1-242d-4aa7-bbc8-256f3fdec174)
- ![Styling a pre-draped sari from Goldysnestt. I paired it with bright orange stockings for a modern, color-blocked twist on a traditional silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74541cdf-cb71-420b-936d-963726d58a97)
- ![We found this blue tarp shed on the street and it became the perfect impromptu backdrop, matching the sari's color palette beautifully.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/352473e6-49ad-4fb7-8cd4-7010406f854b)
- ![The beauty of shooting on the streets is finding these raw, undone spots that add so much character to a fashion shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e96f9630-f698-4278-bf99-c18c9015e7b1)
- ![A look from my festive lookbook featuring a stunning silver sari from Warra.in. The bold red wall makes the cool tones of the outfit stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b70a2568-e6f7-4235-b150-f7561e95acfa)
- ![For this look, we went with a bold, wine-colored lip to complement the silver outfit and push beyond my usual neutral makeup comfort zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/713345b2-8995-490c-8875-15c30fd63c9f)
- ![Capturing the beautiful movement of the draped sari. The fluid fabric and the model's stride create a sense of effortless elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c400b8f3-472e-4351-b287-b6419b22da23)
- ![A full view of the modern, pre-draped sari. This look is all about contemporary festive fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3185e5bf-d73d-4692-8a6e-22ad2fda7372)
- [Video: We got caught in the rain during this shoot, but instead of stopping, we embraced it. The result was this moody and dramatic video.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26d7a170-25b1-4900-bcc6-5a442dc38448)
- [Video: Styling a sophisticated red kurta set from Saundh. The video focuses on the intricate details and the graceful flow of the fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/24a8d79d-c713-4fcd-83a1-06ceeecca9ac)
- [Video: It's jacket season. This video showcases different ways to style versatile ikat co-ord sets from Ikat India, perfect for travel and everyday wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5633b8d-fbc4-4f77-afc9-892462401957)
- [Video: The art of styling with Maison Qala. This reel shows how a single piece, like this yellow printed shirt, can be styled in multiple ways.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5b4e38c-1d6f-432f-b58b-82337cc681a1)
- [Video: A campaign I directed for The Jodi Life, shot in a beautiful outdoor location. The vibe is relaxed, natural, and a little bit nomadic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b50d860-ad04-49be-af97-7c4e5c7dd6de)
- [Video: A playful and whimsical campaign directed and styled for Ofrida Tribe. We used red balloons and a park setting to create a fun, carefree mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3861236f-285b-4aea-b6b3-00bf849b0126)
- ![Creative direction and styling for knitwear brand Rasti India. We used this empty swimming pool as a quirky, graphic backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0cd374e-6a2b-4222-a66b-b7ffc7f2fcc3)
- ![A detail shot focusing on the crochet texture and the statement jewelry. The color palette is cool and summery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c594015c-1a4b-4bbf-8633-c3ee1f7c118c)
- ![Another look from the Rasti India shoot, showcasing a cute crochet co-ord set against a simple green background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76ed42fd-214c-48c7-9cd6-3162c0b8db93)
- ![This shot captures a candid, in-between moment, which often ends up being the most natural and compelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ac75356f-d988-4ee8-adcf-e3f61a8e0419)
- ![Styled this super fun group shot for Sanjeeta Bhattacharya's album art for "Udd Chalein." The vibe was colorful, retro, and a little bit quirky.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b6eaf8d-addc-48f9-8df8-7067da1ad95c)
- ![A portrait of Sanjeeta from the album art shoot. The winged eyeliner and bucket hat create a cool, graphic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/40a7994f-f449-4cdb-963c-2bd38fa32926)
- ![We used colorful dot bindis as face gems for this look, adding a playful and creative touch to the artist's portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d57ded6e-1b7b-4a90-90a5-0f6c18337eca)
- ![Styling for the album art included sourcing unique accessories like these bold white sunglasses to fit each artist's personality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1acb825a-bad6-426d-a33d-2d498de892b7)
- ![Another look for Sanjeeta, focusing on dramatic makeup and statement silver jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c76a4ed2-fbf3-4df3-86a7-eeee7249a4a9)
- ![A sun-kissed shot featuring beautiful gemstone jewelry from Tirbari by Symetree. The natural light and tropical background make the jewelry pop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/560c4a1b-d4c1-44f5-9d21-8572a62656c9)
- ![The golden hour light hitting the jewelry and the model's face creates a warm, glowing effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/79284fe9-d9bb-49c3-8009-181371f4dd17)
- ![A candid-style shot that feels natural and relaxed, while still beautifully showcasing the earrings and necklace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d094212f-2313-4633-bed2-f367ef61d5ce)

### [Art Direction & Set Design](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/art-direction-set-design)

- [Video: Kicking off the year at the Indian Sneaker Festival. I consulted on the art direction for some of the brand zones, creating interactive and photo-worthy spaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a861ddae-79b3-4409-935a-e67caa6667a8)
- ![Art direction for jewelry brand Studio Metallurgy. We used fresh flowers as props to create a soft, romantic mood that contrasts with the metal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b06f524e-dea8-4b34-9442-0f2fec95a1ca)
- ![A close-up on a statement ring. The lily adds a touch of organic beauty and draws the eye to the hand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/569b880f-5e30-4ad3-9322-c5faafb7fd7d)
- ![A clean, minimalist setup to showcase this delicate headpiece. The simple styling keeps the focus entirely on the jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59d58aaf-3434-4ff1-bc73-730059bdc81d)
- ![A classic portrait where the lighting and simple white blazer frame the statement necklace perfectly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0be00350-4162-4814-8d45-5438f3d7fba4)
- ![A serene and dreamy shot. The art direction was about creating a feeling of peaceful luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7aff1a31-4b86-4805-979d-216491235461)
- ![The vibrant red of the anthurium flower creates a striking contrast against the model's skin and the gold jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dac89b2a-106e-45e7-b9d0-ba083cd436d3)
- ![Art direction for Aurul Clothing, inspired by classic portrait paintings. This shot focuses on the intricate hand-embroidery on the cuffs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be59887b-3230-49c3-bc2d-0a09ed4ae2a6)
- ![A dual-model shot against a dark, moody background. The lighting is carefully placed to create a dramatic, painterly effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9effbdb-fe0a-4af2-afd3-2352fa6024b6)
- ![A profile shot highlighting a beautiful necklace from Mohher India, which we paired with the outfits for this shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/335aaf68-f773-4c1f-8004-42bc1dd554f9)
- ![The rich texture of the embroidery on this mustard yellow top is the hero of this portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d87d322-e612-4c6c-9d86-9dae7b1a6025)
- ![This shot has a timeless, regal quality. The styling and lighting were designed to feel like an old-world painting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a737ec3e-6565-4e58-9df1-9e2b45070f0d)
- ![A close-up on the model's face, showcasing the dramatic cat-eye makeup and a delicate ear cuff.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/868f91a9-997f-4c58-85bc-6e91c27a97d8)
- ![Styling and art direction for Label by Shalini Bhagat. We created a vintage-inspired set with dark wood furniture and classic decor to complement the collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45df7039-783c-4b98-8654-f63a8897c418)
- ![The set design included details like the damask wallpaper and framed art to build a complete, immersive world for the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/361aa4fc-d68d-4232-bc38-adc6f515f02e)
- ![A closer look at the styling. We added a contemporary embellished belt to a traditional organza sari for a modern touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab2752c0-f584-4f19-bce9-a8eef542cc32)
- ![A full view of the look against our curated set. The art direction and styling work together to create a cohesive and elegant image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/69ed39f3-755c-4911-b56d-1cca237a9533)

### [The Process: Behind The Scenes](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/the-process-behind-the-scenes)

- [Video: Talking about the creative direction for a collection that was showcased at London Fashion Week. My process is always about keeping it clean and contemporary with an Indian touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f18034ed-68f2-4146-ba2e-7ef461231e41)
- ![A glimpse of my team building a whole garden from scratch inside the studio. Set design is a massive part of bringing a campaign vision to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/17e3360f-eb3b-49ca-a728-621a941db241)
- ![The post-production process. Reviewing selects and edits on my tablet to make sure the final images are perfect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fcfeabd3-d38b-4c5e-b208-2510bd760ab5)
- ![The not-so-glamorous side of a shoot. Red heels and a box of tissues on a dusty surface, a real moment between takes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9454e8de-d6e6-4f8d-baf4-ef1a4634f0b9)
- ![A beautiful behind-the-scenes moment from a shoot. Sometimes the most stunning shots are the ones taken when nobody thinks the camera is rolling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a3a7b15-14bc-4d66-b311-55986029b5a5)
- ![A candid moment from the Ofrida Tribe shoot. It's not just about the final shot, but also the fun we have creating it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4c1796b-944b-4b3c-9458-bf84dfb4e9fb)

### [My Creative Eye](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/my-creative-eye)

- ![A slice of my childhood. The aesthetic of old Indian army cantonments, with its mix of nature and simple architecture, is a constant source of inspiration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d91eafaf-a9ff-4ef9-aa87-11acdd5338c8)
- ![A vintage red Volvo against the classic architecture of London. I'm always looking for these cinematic moments and color stories during my travels.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7530b794-44e6-4578-93bc-097052d0a819)
- ![Let there be light. The way sunlight creates patterns through these arches is just beautiful. Light is the most important tool in visual storytelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c89673f4-e6be-4da9-a049-53f94bdee64c)
- ![The definition of susegad. This stunning, all-red dining room in Goa is a masterclass in bold interior design and creating a mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/71e11c7a-529c-42e0-b5ef-96fc74785027)
- ![A quiet moment in July, watching the rain. Sometimes the best ideas come from these peaceful, reflective moments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b4efc46b-fa05-4fb3-a2e6-7f1205120779)

## Meet your expert

[Aanchal Rai](https://mytribe.in/aanchalrai.1)

### My story

So, I started out at NIFT Delhi, knee-deep in knitwear and jury stress. Those old pieces from my grad project? Still lying around, sometimes I dig them out and remix them for fun. Life’s been a rollercoaster - new office jitters, therapy breakthroughs, and a support system I swear by (shoutout to my soul sister and my dog Junior, who pretty much runs my world). Grew up in fauji cantts, no screens, just green. Nature and Bapu Bazaar keep me sane. Jai-poor vibes, always.

### My work

- **Creative direction, styling & campaign production**: I work with brands and individuals, covering everything from fashion styling to set design and campaign shoots.
- **DIY wardrobe makeovers & upcycling**: Love turning old outfits into something fresh - snip snap, scissors, and some jugaad magic.
- **Styling that’s truly you**: I mix things up, from Barbie core styling to baddie looks. It’s about being yourself, not a character.
- **Authentic work, OG street style shoots**: Best work happens when it’s real - sometimes basic, sometimes big. I go all in.
- **Respect, boundaries, and good vibes**: I set clear expectations, work with creators I admire, and aim for campaigns that surprise even me.

## More services from Aanchal Rai

- [Personal Styling & Wardrobe Transformation](https://mytribe.in/aanchalrai.1/personal-styling-wardrobe-transformation) · ₹2,500-8,000 per session (estimate)

## Book

To book Aanchal Rai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Campaign%20Creative%20Direction%20%26%20Production%20by%20Aanchal%20Rai.)