---
title: "Our Story: The Zariya Project & Handmade Crochet | Aamani's Crochet"
description: "Discover the heart of Aamani's Crochet. Our Zariya project empowers 200+ rural women through sustainable handmade crochet and macramé. Shop with purpose."
canonical: https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/our-story-the-zariya-project-beyond
last_updated: 2025-09-17
---

# Our Story: The Zariya Project & Beyond

Tribe Verified · Empowering 200+ rural women across India

By [Aamani's Crochet](https://mytribe.in/aamaniscrochet) · Ships across India; Visit studio in Gurugram · ₹200 per piece (estimate)

Part of [Handmade Crochet & Macramé Products](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products). [View full gallery](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/gallery)

Every stitch at Aamani’s Crochet represents a bridge between heritage and independence. Discover how our Zariya project empowers over 200 rural women, weaving dignity and sustainability into every handmade piece we create.

## Photos and videos

- [Video: This is the heart of Aamani's Crochet. Every piece is woven with purpose by one of the 200+ women artisans in our Zariya project. Your purchase is more than a product; it's a story of empowerment, resilience, and sisterhood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/95dc4ff2-8f5d-4e37-8474-fd1138efe410)
- [Video: This is where the magic begins. Here I am, working with our community of women artisans in Pataudi, Haryana, teaching the art of macramé. Our Zariya project is about more than just skills; it's about building confidence and financial independence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e048152-e0ed-4f7b-8aff-13616a2ac964)
- [Video: On World Earth Day, we reflect on our commitment to sustainability and empowerment. This video shows our artisans at work, turning sustainable materials into beautiful products and creating a positive impact on the planet and their communities.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8e228036-18d3-4c66-9ce7-edd4449aea04)
- [Video: A glimpse into the lives of our women artisans. They work together with fun, laughter, and joy, weaving not just products, but also a strong community. This is the spirit of the Zariya project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/97dcd377-ac90-4c0e-b1e5-000537d1f325)
- [Video: Here I am, sharing my journey from a graphic designer to a social entrepreneur on Mahila Money Talks. I discuss how I turned my passion into a profession with a mission to empower women through crochet.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/14b6d478-02b1-4d5d-af14-81780c52b56b)
- ![A proud moment for me at Startup Mahakumbh, a massive event for Indian innovators. Being here allowed us to share our story of blending craft with entrepreneurship on a national stage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6adc065f-598a-4c05-9efb-fae8db7d09c0)
- [Video: A video from our exhibition at KIIT World School, where our products were met with so much appreciation. Events like these are heartwarming and validate our mission of supporting rural women artisans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6716c9f2-3a9b-434a-a791-838189a50365)
- [Video: A clip from the National ODOP (One District One Product) Awards 2024. Being a part of such prestigious national events motivates us to continue our work in promoting local handicrafts.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98006bc2-0f6d-4b0e-b230-504a433064bb)
- ![A snapshot from one of our training sessions. Teaching crochet to underprivileged communities is a kind way to help them gain financial independence. This is what we call 'Kind Empowerment'.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e1194b4-75c9-4c32-b3aa-7da6372d2301)
- [Video: A memorable moment from Bharat Tex 2024, interacting with Shri Piyush Goyal, the Cabinet Minister of Textiles. Discussing the future of Indian handicrafts with policymakers is crucial for our mission.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/133cb3a8-00b5-459f-845c-bcc25a607cfb)
- ![Connecting with mentors and fellow entrepreneurs at Startup Mahakumbh. These interactions are invaluable, fueling our passion and helping us weave bigger dreams for our artisans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1528607-9b06-4f32-bd1a-fc899341d06d)
- [Video: Maa Tujhe Salam. Holding our handcrafted crochet Indian flag with pride. This piece represents our love for our country and its rich heritage of craft.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f545caf0-f01d-4280-ac52-5dde8255bfa6)
- ![Engaging with bright students at Startup Mahakumbh. It's inspiring to share our journey with the next generation of entrepreneurs and creators.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/232ae515-40ea-485b-ab75-e68336ed49df)
- ![Standing by the Startup Mahakumbh sign at Bharat Mandapam, New Delhi. Participating in this event was a significant step in our journey to scale our impact.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/579317ac-85d7-45e9-ba03-9539f4b6c434)
- ![Meeting with visitors and potential partners at our Startup Mahakumbh stall. Every connection made is an opportunity to further our mission of empowering artisans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6928519c-87bc-40a2-b973-a15d8934c1bc)
- [Video: Our stall at Bharat Tex 2024, the world's largest textile expo. We were proud to showcase the potential of crochet and macramé on a global platform.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e4dc8c92-b411-47dc-984d-a451c2d354ed)
- [Video: A video announcing our participation in Bharat Tex 2024. Manifesting our dream to be part of this event was a huge achievement for us.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6e8867b-1b9d-4840-b532-6369c285e9fb)
- ![The official poster for my session on Mahila Money Talks, where I spoke about how to convert your passion into a business.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd044752-7348-4073-bc96-e4f42fdd700b)
- [Video: A personal moment of sharpening my own skills. As a founder and artisan, I believe in lifelong learning and persistence, one stitch at a time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/948910ca-c81e-4258-9c98-3639f3cb7b58)
- [Video: The excitement of receiving a shipment of luxurious Italian yarns for sampling. This marks a new step in our journey towards growing in the international B2B market.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4441ccf8-f5ca-4bc6-af3b-294dc7aec780)
- ![Our fully set-up stall at the Atmanirbhar Bharat Mela in Pragati Maidan. We were thrilled to showcase our world of cozy crochet and stunning macramé.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/978d8715-2581-4968-bfac-ec16855f1997)
- [Video: A live video from the Artisanal Market at Courtyard by Marriott Aravalli. We are always grateful for opportunities to showcase our artisans' creations to new audiences.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d3755950-fbbc-44a8-a74c-75c614bcd80b)
- ![Posing with the talented folk artists at the Exim Bazaar exhibition. It's an honor to be part of a community that celebrates India's diverse craft traditions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/956fcace-54cc-4d2d-980b-39e0d0211bb4)
- ![Standing proudly at my stall during the Exim Bazaar exhibition. It was a great experience to connect with customers offline and receive appreciation for our products.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/77c3f00f-bbd2-453d-b60b-549807b6adaa)
- ![With a visitor at our exhibition stall. These events give us the confidence to continue our mission of creating unique and sustainable handmade products.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/94b4749f-a453-4ce6-83dc-8f64bd538af5)
- ![A moment with a fellow entrepreneur and friend at our stall. The support from our community is what keeps us going.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2857e959-51ae-4497-bc56-6aa018191fd2)
- ![Interacting with customers at the Exim Bazaar. Every purchase supports our artisans and helps us take our mission forward.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/958a630a-4589-4ccc-acb8-23ff29d1a0e1)

## About Our Story: The Zariya Project & Beyond

When you choose our pieces, you aren't just buying a product; you’re sustaining an ecosystem. Each design is crafted by women in our rural clusters who have been trained through our Zariya program, ensuring that traditional crochet and macramé techniques are not only preserved but provide a dignified livelihood to families in need.

### From Craft to Community
Our journey began as a personal passion, but it quickly evolved into a mission. When I transitioned from graphic design to full-time entrepreneurship, I realized that the art of crochet could be a powerful tool for social change. This realization gave birth to the Zariya project.

Today, Zariya is a network of over 200 rural women artisans. We do not just outsource production; we actively train women in our clusters, providing them with the skills to transform yarn into art. Whether it is macramé or intricate crochet, we provide the resources, the training, and the market access. For many of our artisans, this is their first step toward financial independence.

### Sustainability at Our Core
We believe in slow fashion. Our commitment goes beyond supporting the maker; it extends to the planet. We use premium, eco-friendly cotton and silk yarns, avoiding the waste associated with fast fashion. Every piece, from a custom-made amigurumi toy to a complex macramé tote, is made to last.

### Preserving Our Virasat
Crochet is more than a trend for us; it is our *virasat* (heritage). By blending these traditional techniques with modern designs, we keep our cultural roots alive while creating pieces that fit into your contemporary lifestyle. Whether you are buying a piece of home decor or custom apparel, you are supporting a circular economy that prioritizes dignity, skill, and sustainable growth.

## About Aamani's Crochet

I am Sriparna, and Aamani’s Crochet is a piece of my heart, named after my daughter. We are not just a manufacturing brand; we are a community where rural women learn, earn, and rediscover their dignity through the timeless art of crochet.

[See all of Aamani's Crochet's services](https://mytribe.in/aamaniscrochet)

## More from Handmade Crochet & Macramé Products by Aamani's Crochet

- [Featured](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/featured)
- [Crochet Couture: Apparel & Dresses](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/crochet-couture-apparel-dresses)
- [Cozy Creations: Winter Wear](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/cozy-creations-winter-wear)
- [Statement Jewellery](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/statement-jewellery)
- [Artisanal Bags & Potlis](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/artisanal-bags-potlis)
- [Handmade for Your Home](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/handmade-for-your-home)
- [Amigurumi & Playful Toys](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/amigurumi-playful-toys)
- [Forever Flowers & Unique Gifts](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/forever-flowers-unique-gifts)
- [Custom Creations: Your Ideas in Thread](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/custom-creations-your-ideas-in-thread)
- [As Seen On: Patrons & Press](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/as-seen-on-patrons-press)
- [Festive Celebrations](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/festive-celebrations)
- [Additional Media](https://mytribe.in/aamaniscrochet/handmade-crochet-macram-products/additional-media)

## More services by Aamani's Crochet

- [Crochet Learning Programs](https://mytribe.in/aamaniscrochet/crochet-learning-programs)

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## Book

To book Aamani's Crochet, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20saw%20the%20story%20behind%20the%20Zariya%20Project%20on%20Aamani's%20Crochet.%20I%E2%80%99d%20love%20to%20know%20more%20about%20how%20you%20empower%20women%20artisans.)