--- title: "Experiential Retail Design: Krafwood Showroom by Aakriti Saraf" description: "Explore our 6,000 sq. ft. experiential retail design project in Bengaluru. We focus on flexible layouts, material integrity, and workflow optimization for commercial spaces." canonical: https://mytribe.in/aakritisarafdesign/commercial-interior-design/experiential-retail-design-the-krafwood-showroom last_updated: 2025-09-04 --- # Experiential Retail Design: The Krafwood Showroom Tribe Verified · 6,000 sq. ft. flagship showroom in Bengaluru By [Aakriti Saraf Design](https://mytribe.in/aakritisarafdesign) · Takes projects across Bengaluru · ₹2,600 ₹ per sq. ft. (estimate) Part of [Commercial Interior Design](https://mytribe.in/aakritisarafdesign/commercial-interior-design). [View full gallery](https://mytribe.in/aakritisarafdesign/commercial-interior-design/gallery) This 6,000 sq. ft. project reimagines the retail environment, blending the intimacy of a home with the functionality of a professional showroom in Bengaluru. ## Photos and videos - ![We created distinct zones to showcase different product segments. A raised platform with wooden rafters and a hanging swing creates an inviting, outdoor-inspired nook, separating the space while adding a touch of charm and encouraging exploration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fd09b839-e32a-476d-8483-a2f9ea28da28) - ![The glass-walled conference room sits at the heart of the showroom, blending privacy with a sense of openness. The transparency allows light to flow, while a textured carpet and large pendant lamps define the area, creating a chic and functional meeting space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0c3468cc-844f-43c1-a34f-c97c8b3381fd) - [Video: This sequence shows the transformation from a raw, empty shell to a beautifully furnished and styled showroom. It captures the journey of our vision, from unpacking furniture to placing the final decor, revealing the complete, curated space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/87a0fcc0-126e-4678-bff1-54118ae424ae) - ![The arched, black-framed glass partitions are a key design feature, shown here with the doors closed. This creates an elegant, enclosed conference room, offering privacy without visually disconnecting from the larger showroom.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/30aa6e4f-fba7-48ca-8ae8-2ca46ac9183b) - ![With the partitions open, the conference room transforms. The space now serves as a display center or a buffet counter for events, demonstrating the showroom's inherent flexibility and multi-functional design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/468a247a-40c3-488d-a877-de50114f2294) - ![Here, I am demonstrating the custom-designed storage for flooring samples. The sleek green drawers house various samples, allowing them to be displayed easily without cluttering the main showroom floor. This is smart, integrated design in action.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0cab19e7-db57-45a6-a3ca-271193b322ef) - ![A close-up of the tiered sample drawers, revealing the intricate herringbone wood patterns within. This solution keeps the showroom organized and allows for an efficient, hands-on client experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d38e6a8a-c513-48fc-a983-d39d0465384c) - ![Layering is key to creating depth. This vignette shows how we built the space: a wooden floor panel on the wall as a backdrop, a trestle desk as the centerpiece, and curated urns and artifacts to add texture and personality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e795954-910d-4533-a30a-ed1fdb919d78) - [Video: This video highlights the curated simplicity of an entryway vignette. A statement artwork with an intricate wood pattern is complemented by a modern table, distressed planter, and layered textures, creating a harmonious blend of neutral tones and organic elements.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88ca917c-4dee-44ec-ab01-4c8489fe93a8) - ![A throwback to the work-in-progress stage, showing the industrial elegance of the black-framed glass partitions. These raw moments capture the foundational structure and play of light before the final layers are added.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3a9536f-bb86-4254-a028-5524018fa53b) - ![An early shot showcasing the layered flooring concept and the marble-clad fireplace structure. This image reveals the core material palette that defines the showroom's warm and tactile atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/294b50c3-f829-4155-b6c8-0f9b25b2542d) - ![A reflective, antiqued mirror partition leaning against a wall during setup. This piece was chosen to add a sense of history and glamour, reflecting light and creating an illusion of expanded space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c367a18-02c8-42fc-8b03-a5d1d4d5fd65) - ![A detail of a minimalist alcove with integrated shelving and lighting. Even in the early stages, the clean lines and soft curves that characterize the project are evident.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fb6dceca-94d1-4ac0-9298-5a98256cd482) - [Video: A glimpse into the versatile meeting area, designed for collaboration. The large table and movable benches can be reconfigured for focused work sessions or elegant events, showcasing the adaptability of the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb14ef63-e218-4986-bdb3-cb44e94bff74) - [Video: This video transitions from a mood board of natural tones and rich textures to the final, realized space. It demonstrates how our initial concept of earthy hues, wood, and greenery translated into a warm and tranquil showroom.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/73669d89-11ca-41b2-8987-38130104459f) - [Video: A behind-the-scenes look at the final installation phase. From installing miniature design dioramas to laying the intricate wooden flooring and positioning heavy furniture, this video captures the immense effort and teamwork involved.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/abbf2ccb-8399-4ed7-aaa4-572cb4f21536) - ![A curated corner featuring a vintage-style typewriter and a sculptural wooden chair. We believe in layering spaces with character, blending modern design with unique artifacts that tell a story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b884ab5-08b0-4a93-b249-fd494d5401e0) - ![A quiet corner where pattern and texture converge. The geometric print of the armchair is set against the clean lines of wall molding and a simple side table, creating a moment of visual interest.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/373d7aba-b37a-4158-a9ac-6a8f16c26344) - ![A trio of framed botanical prints adds a touch of nature and artistry to a sitting area. These details are essential for making a commercial space feel curated and personal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/faf28673-8f2d-4ef6-9c67-b3cfe650635a) - ![A close-up on the material transition, where rustic urns meet varied wood flooring and a rich green paneled wall. This layering of textures and colors is fundamental to our design approach.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/73f70b1b-deeb-498b-8551-b95a8a424e12) - ![A teaser shot from behind the glass partition, hinting at the fully styled conference room. The play of reflections and transparency is a recurring theme in this project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/24897d39-e907-4988-bb0d-dacda0610115) - ![A detail shot of the meeting table, showcasing the contrast between the dark wood, rustic pottery, and an antique-finish mirror. These are the details that build a rich, layered narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9669c7b6-f8c4-4eb2-bbf5-614b253ae4c3) - ![A preview of a styled tabletop, with intricate wood art in the background. The composition of natural branches, modern ceramics, and classic candlesticks hints at the project's blend of styles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da2ce263-4011-454b-a262-7736b01802dc) - ![A sneak peek of a vintage typewriter on a dark wood trestle table, hinting at the narrative quality we infuse into our spaces. Every object is chosen to contribute to the overall story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da105be4-8267-4148-8df2-77adeec0d095) - ![Here I am, in my element, styling the shelves of the showroom. Placing the final touches and ensuring every artifact has its perfect home is one of the most rewarding parts of the process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db78a3a7-78b3-4579-ad44-0f2042955fbf) - ![A glimpse of the material palette, where geometric wood samples are mounted on a wall with subtle linear details. A distressed olive planter adds an organic, earthy element to the composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b5d83faf-32bb-4197-98cf-90c7daf159bb) ## About Experiential Retail Design: The Krafwood Showroom For the Krafwood project, we engineered a central conference room featuring black-framed fluted glass partitions. These doors operate seamlessly to provide privacy for focused meetings or open completely to transform the area into a multi-purpose event space, effectively maximizing the square footage for our client. In designing this flagship showroom, our primary objective was to move away from cold, traditional retail layouts. We focused on creating a space that functions as an immersive experience center, where visitors feel as comfortable as they would in a residence. By integrating flexible zones, we ensured the showroom could adapt to various needs, from one-on-one client consultations to larger brand events. Materiality played a vital role in grounding the space. We employed deep textures—such as herringbone wooden flooring and heavy custom joinery—to create a tactile environment. The use of high-CRI track lighting ensures accurate product color rendering, while the fluted glass partitions add a layer of depth and visual interest without sacrificing light. Every element, from the tiered sample drawers to the sculptural accents, was chosen to reinforce the brand's commitment to quality and thoughtful design. Sustainability is woven into the foundation of this project. Through energy-efficient layouts and the selection of durable, long-lasting materials, we created a showroom that remains relevant and functional over time. This project highlights our approach to commercial interiors: prioritizing workflow optimization while maintaining a calm, sophisticated atmosphere. ## About Aakriti Saraf Design At Aakriti Saraf Design, we approach every commercial interior as an opportunity to tell a brand's story. We focus on intentionality and the quiet poetry of materials, ensuring that every functional element serves a distinct purpose. [See all of Aakriti Saraf Design's services](https://mytribe.in/aakritisarafdesign) ## More from Commercial Interior Design by Aakriti Saraf Design - [Featured](https://mytribe.in/aakritisarafdesign/commercial-interior-design/featured) - [Sophisticated Office Spaces](https://mytribe.in/aakritisarafdesign/commercial-interior-design/sophisticated-office-spaces) - [Elegant Residential & Amenity Spaces](https://mytribe.in/aakritisarafdesign/commercial-interior-design/elegant-residential-amenity-spaces) - [The Design Process: From Vision to Reality](https://mytribe.in/aakritisarafdesign/commercial-interior-design/the-design-process-from-vision-to-reality) - [Behind the Scenes: Our Hands-On Approach](https://mytribe.in/aakritisarafdesign/commercial-interior-design/behind-the-scenes-our-hands-on-approach) - [A Focus on Materiality & Detail](https://mytribe.in/aakritisarafdesign/commercial-interior-design/a-focus-on-materiality-detail) - [Curated Styling & Decor](https://mytribe.in/aakritisarafdesign/commercial-interior-design/curated-styling-decor) - [As Seen In: Press & Publications](https://mytribe.in/aakritisarafdesign/commercial-interior-design/as-seen-in-press-publications) ## More services by Aakriti Saraf Design - [Interior Styling & Decor](https://mytribe.in/aakritisarafdesign/interior-styling-decor) - [Full-Service Residential Interior Design](https://mytribe.in/aakritisarafdesign/full-service-residential-interior-design) ## Similar work from other experts - [Casa Creations Showroom: Experiential Retail Architecture](https://mytribe.in/inari_atelier/commercial-architecture-interior-design/project-spotlight-casa-creations-showroom) by Inari Atelier · Commercial Architecture & Interior Design · Takes projects across Karnataka & Coimbatore - [Retail Showroom Design: Immersive Veneer Boutique Interiors](https://mytribe.in/ad.studio9/commercial-architecture-interior-design/experiential-retail-the-veneer-boutique) by AD Studio 9 · Commercial Architecture & Interior Design · Takes projects across Bengaluru; Visit Design Studio in RR Nagar - [Commercial and Experiential Interior Architecture](https://mytribe.in/studio69architects/landscape-architecture/commercial-experiential-spaces) by Studio 69 Architects · Landscape Architecture · Takes projects across Bengaluru; Visit Studio in Jayanagar - [Experiential Retail Spaces and Showroom Design](https://mytribe.in/treelightdesign/interior-design/magari-retail-as-an-experience) by Treelight Design · Interior Design · Takes projects across India; Visit Design Studio at Indiranagar, Bengaluru - [Retail Interior Design](https://mytribe.in/studio.ruh/retail-interior-design/featured) by Studio Ruh · Retail Interior Design · Based in Halasuru; Takes projects across Bengaluru & India - [Commercial Interior Design and Brand Experience Spaces](https://mytribe.in/studiodesignforum/interior-design/brand-experience-by-design) by Studio Design Forum · Interior Design · Based in Jayanagar; Projects in Bengaluru & Hyderabad ## Book To book Aakriti Saraf Design, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Aakriti%20Saraf%20Design%20team%2C%20I%20saw%20the%20Krafwood%20Showroom%20project%20on%20mytribe%20and%20would%20like%20to%20discuss%20interior%20design%20for%20my%20retail%20space.)