--- title: "Creative Fashion Editorial Styling | High-Concept Shoots" description: "Need creative fashion editorial styling that tells a story? Paralove offers conceptual styling for brands. Our creative fashion editorial styling ensures your campaign leaves a lasting visual impact." canonical: https://mytribe.in/aadityawalia/creative-direction-fashion-styling/conceptual-editorial-styling last_updated: 2025-09-21 --- # Creative Fashion & Editorial Styling Tribe Verified · Editorial shoots for Vogue and designers. By [Aaditya Walia](https://mytribe.in/aadityawalia) · Studio in New Delhi; Available for shoots across India · ₹25K Per Look (estimate) Part of [Creative Direction & Fashion Styling](https://mytribe.in/aadityawalia/creative-direction-fashion-styling). [View full gallery](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/gallery) We translate concepts into visual narratives, styling high-fashion editorials that blend modern Indian aesthetics with contemporary trends. From campaign storyboarding to on-set execution, we define your brand's unique identity. ## Photos and videos - ![An avant-garde editorial look featuring a voluminous, tiered metallic cape. The styling creates a dramatic, sculptural silhouette, with a single red flower in the hair adding a point of sharp contrast against the moody, textured backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7fb4e6a2-8e24-4725-8188-6a2d118272c2) - ![A dynamic shot for a Vogue editorial, capturing a model in a purple kaftan surrounded by falling marigold flowers. The styling uses motion and color contrast to create a vibrant and expressive image that blends traditional elements with contemporary fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db5869f7-56b5-4896-b18f-7d3ca82de088) - ![A quiet, contemplative moment from an editorial shoot. The styling focuses on the silhouette of a purple kaftan with green fringe, set against a bed of yellow marigolds, creating a rich color story with a minimalist composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c2b2e24-3f0a-415b-b2a1-af7cbb57179d) - ![An editorial look for Vogue featuring a layered ensemble with a floral coat and a textured pink floral collar. The motion blur on the hem of the coat adds a dynamic quality, highlighting the rich textures and patterns of the designer pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e7c4f23-0ccf-412e-ade0-d0cc43c76fab) - ![A conceptual beauty and fashion shot where a garment is made entirely of pink carnations. This styling choice transforms a natural element into wearable art, creating a unique and visually arresting image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c38dfed1-0ad8-489e-9801-52429d6a32b4) - ![A detailed shot of a reversible quilted jacket with intricate floral embroidery. The styling focuses on the craftsmanship of the garment, with a floral headpiece creating a cohesive, art-inspired look against a solid blue background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0c4c7808-c210-45a3-ba5d-acda522cff0a) - ![This image showcases the back of a reversible floral jacket, styled with a dramatic floral headpiece. The pose and dark, moody lighting create a sense of mystery and highlight the garment's unique, artistic details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/28dc6a37-0490-46c0-a233-96a38eb0fe00) - [Video: A behind-the-scenes video from our 'Phool Mandi' editorial shoot. It shows the raw energy of the flower market location and how we integrated high-fashion looks into a vibrant, real-world setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aa1aaeac-7711-4443-beb0-fe36712280c5) - ![A shot from the 'Phool Mandi' series, where the model is styled in a red floral suit and a fresh rose garland. The play of light and shadow in the market setting adds a raw, atmospheric quality to the image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e4a6a2f-ba37-4c7c-99cc-9281d9a154fa) - ![In this editorial shot, the model stands within the bustling flower market environment. The styling juxtaposes a structured, printed red suit against the chaotic, rustic background, creating a powerful high-low fashion statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5dc8255-1ec0-41db-a64d-4e632957aceb) - ![A close-up portrait from the 'Phool Mandi' editorial. The model lies amidst a pile of marigolds, with the rich red and gold of her patterned outfit creating a beautiful texture and color harmony with the flowers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b504ff94-807b-4188-9db2-9d7a263a6183) - ![A full-length shot capturing a relaxed pose amidst the flower market. The styling of the printed co-ord set against the colorful floor mat and piles of flowers creates a grounded, yet highly fashionable, composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef93b867-aad2-4aef-9096-988e5d9f8eec) - ![A striking image from the 'Phool Mandi' editorial, featuring a modern, ruched yellow dress with a hood. The falling rose petals add a layer of texture and movement, contrasting the contemporary silhouette with the traditional market setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/60e58d93-b221-44ef-a43e-b2a3f70403ae) - ![An ethereal portrait where the model is bathed in sunlight, wearing a hooded yellow dress. The styling creates a serene, almost spiritual moment amidst the chaos of the flower market, highlighted by a shower of pink petals.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3dbeadf3-f775-47c6-94e7-fb00ed75e613) - ![A pensive moment captured during the 'Phool Mandi' shoot. The styling uses a contemporary hooded yellow dress, with falling petals adding a touch of poetic drama to the scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d6773ff-3299-4702-8fbf-5bfe6177949f) - ![A high-impact editorial look featuring a futuristic, reflective silver jacket. The styling is bold and conceptual, with a delicate, beaded headpiece adding a touch of softness to the sharp, metallic silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8895467-d37b-432a-91bc-fc60a76b9f79) - ![A conceptual portrait where a metallic silver jacket is paired with a natural element, a pink lotus. The styling creates a beautiful contrast between the hard, reflective surface of the jacket and the soft, organic texture of the flower.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8088e369-d396-4695-99bf-206e37468716) - ![A raw and intense portrait from an editorial shoot. The styling is minimal, focusing on the model's expression and the dramatic red lighting, with a touch of glitter on the eyes to catch the light.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1552290f-8518-49eb-a63e-a0707abc2f39) - ![A surreal editorial image featuring a floral suit and a dramatic red pleated collar. The styling creates a unique, artistic silhouette, enhanced by the shower of falling flowers against a painterly backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15b6e5ed-e177-4fb7-bad3-16ce81113b5d) - ![A full-length look from the 'Phool Mandi' editorial. The styling features a white fringed dress layered with a jacket made of jasmine flowers, blending fashion design with natural elements in a raw, market environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/32c53152-5288-47f2-862e-b5862b79cf1b) - ![Another perspective of the jasmine flower jacket and fringe dress. This head-on shot highlights the contrast between the delicate floral piece and the stark, industrial feel of the market warehouse.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f8344198-8c3c-4f62-9cfa-596d0e095a05) - ![The model stands in a white fringe dress amidst piles of marigolds. The minimalist styling of the dress creates a stark, modern contrast with the vibrant, chaotic, and traditional setting of the flower market.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f7081f04-fd37-4b99-b69b-ca1e7014438b) - ![A detailed shot focusing on hands and a lotus bud. This image is part of a larger conceptual story, using simple, symbolic gestures to add a layer of artistic meaning to the fashion narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bf83d0a7-cfbd-4b83-9e8a-8e301a9ae50b) - [Video: A behind-the-scenes look at the campaign shoot for designer Sruti Dalmia's London Fashion Week collection. This video showcases the creative process, from studio setups to atmospheric outdoor shots, which we produced and styled.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/75005e06-7dc8-41fa-9739-e5f9cbe13480) - ![A minimalist look from the Sruti Dalmia campaign, featuring a clean, tailored off-white suit. The studio styling is stark and direct, focusing entirely on the garment's sharp silhouette and modern aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3165506-9359-4d7c-b009-502358a9df6e) - ![A portrait from the Sruti Dalmia lookbook. The styling is simple and intimate, highlighting the delicate embroidery and puff sleeves of the top, with natural hair and makeup to maintain a soft, authentic feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d7296c9-0479-4a43-81bf-dbf52da93153) - ![An atmospheric shot for the Sruti Dalmia campaign. The model is styled in a white dress with puff sleeves, positioned against a dark, natural background to create a moody and cinematic image that emphasizes solitude and form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0102bf2e-32f0-4c4f-8837-2377f4b841dc) - ![A wide shot from the Sruti Dalmia campaign, placing a model in a simple white dress beneath a large, sprawling tree. The styling and composition create a sense of scale and connection to nature, resulting in a peaceful and poetic image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c0bf3f33-bdf8-4832-a094-aad906be1d60) - ![A low-light, moody shot for Sruti Dalmia. The styling of the light-colored suit against the deep darkness of the woods at dusk creates a high-contrast, enigmatic image that focuses on silhouette and atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef5f7b90-6419-4628-9a59-3ade5a126807) - ![A dramatic, high-contrast image from the Sruti Dalmia shoot. The model is styled in a simple pink dress, set against a dark landscape with a fiery sunset sky, creating a powerful and evocative silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fac4359-0121-44d7-931d-2a0ce16c3d0d) - ![An experimental shot for Sruti Dalmia using a light flare effect. The styling is minimal, with the pink dress acting as a canvas for the ethereal, glowing light that envelops the model, creating a dreamlike and abstract fashion portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d197618c-79b4-4851-89c3-49f032808fa1) - ![A dynamic pose captured at dusk for the Sruti Dalmia campaign. The styling of the pink dress and modern boots against the dramatic red sky creates a strong, fashion-forward image filled with energy and attitude.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f3299f31-ebc4-4415-a8ea-425f65f9d9c7) ## About Conceptual & Editorial Styling When we design an editorial, the focus is not just on the garment. It is about building a visual narrative. For our 'Phool Mandi' series, we moved away from the studio, choosing a raw, bustling flower market. By contrasting high-fashion silhouettes against a rustic environment, we created a story that feels grounded yet aspirational. This is our approach to every project—finding the tension between the clothes and the space to create a striking image. ### Our Approach to Editorial Styling We see every campaign as a new canvas. At Paralove, we do not just dress the muse; we build the world around them. Our process begins with a clear creative concept, establishing a mood board that guides everything from color palettes to silhouettes before we even begin sourcing. ### What We Handle We provide full-scale creative direction. This covers: * **Concept Development:** We storyboard the narrative to ensure it aligns with your brand guidelines. * **Casting & Crew:** We select the right models and brief photographers and makeup artists to match your vision. * **Advanced Sourcing:** Whether it is luxury inventory or high-value jewelry, we handle the procurement and security. * **On-Set Art Direction:** We are present on set to direct angles, adjust styling in real-time, and solve wardrobe issues as they arise. ### The Logistics of a Shoot Creative direction is as much about logistics as it is about art. On a shoot day, our team—led by myself, with assistants managing the flow—ensures that steam ironing, garment care, and organizational tasks are handled. We bring an emergency kit to every shoot to manage quick changes and continuity. Our goal is to handle the production stress so you can focus on the campaign's impact. Whether it is a designer lookbook or a commercial campaign, we work to make sure the final images tell a cohesive story. ## About Aaditya Walia I am Aaditya, and I run Paralove with my partner, Twinkle. We do not just pick clothes; we build visual stories that move beyond the rack, mixing modern Indian soul with contemporary fashion. Whether it is a Vogue shoot or a designer's new lookbook, we bring our full crew to make the vision real. [See all of Aaditya Walia's services](https://mytribe.in/aadityawalia) ## More from Creative Direction & Fashion Styling by Aaditya Walia - [Featured](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/featured) - [Jewellery Advertising Campaigns](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/jewellery-advertising-campaigns) - [Bridal & Couture](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/bridal-couture) - [Modern Menswear](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/modern-menswear) - [Contemporary Indian Wear](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/contemporary-indian-wear) - [Product & Accessory Styling](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/product-accessory-styling) ## Similar work from other experts - [Avant-Garde & Editorial Styling for Fashion Campaigns](https://mytribe.in/rahulsingh_styling/campaign-editorial-styling/avant-garde-editorial-styling) by Rahul Singh · Campaign & Editorial Styling · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai - [High-Fashion and Conceptual Styling](https://mytribe.in/varuneshpal/commercial-advertising-styling/high-fashion-conceptual) by Varunesh Pal · Commercial & Advertising Styling · Based in Mumbai; travels across India for shoots and projects - [Avant-Garde & Editorial Fashion Styling](https://mytribe.in/vikramsethstylist/runway-fashion-show-styling/avant-garde-editorial-styling) by Vikram Seth · Runway & Fashion Show Styling · Available across Delhi; Travels pan-India for shows - [High Fashion Editorial Styling](https://mytribe.in/styledbyzoya_/personal-celebrity-styling/editorial-conceptual-shoots) by Zoya Joy · Personal & Celebrity Styling · Available in Bengaluru, Mumbai & Kerala - [High-Fashion Editorial Styling and Campaign Direction](https://mytribe.in/stylist_jessicajain/creative-direction-casting/high-fashion-editorial) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Editorial & Campaign Styling for Visual Storytelling](https://mytribe.in/sanjamkaur92/celebrity-editorial-styling/editorial-campaign-looks) by Sanjam Kaur · Celebrity & Editorial Styling · Travels to clients across Mumbai, Delhi NCR, and Dubai ## Book To book Aaditya Walia, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Aaditya%2C%20I%20loved%20your%20'Phool%20Mandi'%20editorial%20work.%20I%20am%20looking%20for%20creative%20direction%20and%20styling%20for%20an%20upcoming%20campaign%20and%20would%20like%20to%20discuss%20your%20process.)